Marketing to kids in difficult times

Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the publishing industry in general has been monumental, but when it comes to children’s books, there's a whole extra layer of complexity. Continue reading at 'The Bookseller'

[ The Bookseller | 2020-05-20 21:41:29 UTC ]
News tagged with: #marketing campaigns #difficult times #months ago #national lockdown #extra layer #publishing industry

Other Publishing stories related to: 'Marketing to kids in difficult times'

Sainsbury's ups profit and market share

Sainsbury's has reported a 6.8% rise in total sales in its preliminary results for the year... Continue reading at The Bookseller

[ The Bookseller | 2012-05-09 00:00:00 UTC ]
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PPA Conference: Stylist editor reveals how free title competes in challenging market

It would be a big surprise if one of the major publishers were to follow Stylist magazine and launch a mainstream free women's title, according to Lisa Smosarski, editor of Stylist, who believes such a move would be a "big step". Continue reading at Media Week

[ Media Week | 2012-05-09 00:00:00 UTC ]
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PPA Conference: Digital takes up 80% of our time, says Hearst's Dolphin

Although print accounts for 80% of Hearst's revenues, the publisher is spending 80% of its time on the "huge potential" of digital, according to Ella Dolphin, publishing director of Hearst Magazines UK's young women's group. Continue reading at Media Week

[ Media Week | 2012-05-09 00:00:00 UTC ]
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Time Inc. Shrinking Again

Not a good sign for the magazine business: A rough quarter for Time Inc. the world's biggest magazine publisher. Continue reading at AllThingsD

[ AllThingsD | 2012-05-02 00:00:00 UTC ]
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Time Inc. Subscription, Advertising Revenues Down in Q1 2012

Time Inc. reports a loss in both advertising and subscription revenue in the first quarter of 2012. Ad revenue decreased five percent (equivalent to $19 million), with subscription revenue down two percent (valued at $6 million). Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-02 00:00:00 UTC ]
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Always a Market: BEA 2012

To those of you who will be attending the BEA in June, know that you will be standing on hallowed ground. Not because of the rich mineral content of the soil, or because of the area’s dollar value per square foot. No, you are trodding the path of ghostly royalty for one simple reason: right... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-04-27 00:00:00 UTC ]
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New Cosmo title targets a caliente market

Cosmopolitan for Latinas will arrive on newsstands May 1, Hearst Magazines announced Wednesday, and it promises to show why the publisher has launched another print title at a time when many magazines are struggling to grow. The debut issue of the women's lifestyle spinoff will carry 52 pages of... Continue reading at Crains New York

[ Crains New York | 2012-04-26 00:00:00 UTC ]
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Market Transformation Equals Challenges and Opportunities: Content Services in India 2012

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[ Publishers Weekly | 2012-04-20 00:00:00 UTC ]
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Getting a read on the Los Angeles Times Festival of Books

More than 400 authors are scheduled over the two days at USC. Writers as varied as Anne Rice and Jeff Kinney will hold court.What do Sugar Ray Leonard, Judy Blume, Betty White, T.C. Boyle, Rodney King, Joseph Wambaugh and Kareem Abdul-Jabbar have in common? They're just a few of the high-profile... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-04-19 00:00:00 UTC ]
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HC hires two for marketing team

HarperCollins has made two new hires to its marketing team in a bid to build stronger direct-to-... Continue reading at The Bookseller

[ The Bookseller | 2012-04-18 00:00:00 UTC ]
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Publishers: look to new markets, LBF told

Digital migration has taken off in the UK and US, but not in other countries to any significant... Continue reading at The Bookseller

[ The Bookseller | 2012-04-17 00:00:00 UTC ]
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Kids' book parody gets a squeaky-clean version

Adam Mansbach's picture book 'Go the F--- To Sleep' is now available in a kid-friendly version called 'Seriously, Go To Sleep.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-04-12 00:00:00 UTC ]
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Time Out New York Launches E-Commerce, Daily Deals Platform

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[ Folio Magazine | 2012-04-11 00:00:00 UTC ]
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Adam Mansbach writes 'Seriously, Just Go to Sleep' for the kids

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[ Los Angeles Times | 2012-04-11 00:00:00 UTC ]
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IAB's New Standardization Tools Just Might Mean You Won't See That Beer Ad Ten Times in a Row

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[ AdWeek | 2012-04-11 00:00:00 UTC ]
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Book review: 'No Time Like the Present' by Nadine Gordimer

An interracial couple navigates modern life in South African in 'No Time Like the Present,' by Nadine Gordimer.No Time Like the Present Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-04-08 00:00:00 UTC ]
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One-fifth of U.S. adults read ebooks as market booms, survey finds

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[ Baltimore Sun | 2012-04-05 00:00:00 UTC ]
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Independents 'fight back' with London book market

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[ The Bookseller | 2012-04-05 00:00:00 UTC ]
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Not Just for Kids: 'The False Prince' by Jennifer A. Nielsen

In the first book in the 'Ascendance Trilogy,' a medieval con man trains orphan boys to impersonate a missing prince.The False Prince Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-03-25 00:00:00 UTC ]
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