Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the publishing industry in general has been monumental, but when it comes to children’s books, there's a whole extra layer of complexity. Continue reading at 'The Bookseller'
[ The Bookseller | 2020-05-20 21:41:29 UTC ]
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#difficult times
#months ago
#national lockdown
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Hurricane Sandy has blown book sales in New York City and several other US East Coast... Continue reading at The Bookseller
[ The Bookseller | 2012-11-08 00:00:00 UTC ]
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#all-time low
Sales of children's books soared last week as schools broke for the first holiday of the new... Continue reading at The Bookseller
[ The Bookseller | 2012-11-06 00:00:00 UTC ]
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Evidence suggests that the most successful ebook retailers build on the mistakes of the predecessors and being first-to-market isn't a key to success. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-05 00:00:00 UTC ]
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#evidence suggests
Publishers and library suppliers say the UK academic library market is faring better than... Continue reading at The Bookseller
[ The Bookseller | 2012-11-05 00:00:00 UTC ]
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#library suppliers
Addressing the differences between the various international book markets is one of the missions we have here at Publishing Perspectives. It's perhaps the key reason we exist. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-02 00:00:00 UTC ]
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Overlooked in the much of the discussion of the Penguin Random House merger is just how important Latin America, China and India are to the deal. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-01 00:00:00 UTC ]
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#emerging markets
While many predicted Hurricane Sandy could follow in the footsteps of "Geronimo" and the Arab Spring--a shining moment for social media and citizen-journalism--Time turned to Instagram ahead of the storm. Continue reading at Folio Magazine
[ Folio Magazine | 2012-11-01 00:00:00 UTC ]
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#shining moment
By Dennis Abrams Want to create and publish an interactive children’s book but don’t have a lot of technical expertise? Now there’s help. New York ... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-01 00:00:00 UTC ]
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#kids books
#interactive children
At Frankfurt's annual Rights Directors Meeting, Wuping Zhao told the audience that Chinese publishers acquired rights to 15,592 foreign titles in 2011, up from just 1,664 in 1995. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-26 00:00:00 UTC ]
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#rights market
Ad revenue at The New York Times Co. declined 8.9% in the third quarter from the quarter a year earlier as print ad revenue dropped 10.9% and digital ad revenue slipped 2.2%, the company said today. Circulation revenue, however, increased 7.4% on the strength of growing digital subscriptions and... Continue reading at Crains New York
[ Crains New York | 2012-10-25 00:00:00 UTC ]
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#digital subscribers
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Puffin is releasing the first six Wimpy Kid books by Jeff Kinney as ebooks for the first time on... Continue reading at The Bookseller
[ The Bookseller | 2012-10-16 00:00:00 UTC ]
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Fifty Shades of Grey has sold more than 28 million physical copies around the world, though... Continue reading at The Bookseller
[ The Bookseller | 2012-10-12 00:00:00 UTC ]
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#fifty shades
BookNet Canada’s first survey of where Canadians buy books and what types of books they buy found that about 16% of purchases in the first half of 2012 were of ebooks, while paperback remained the most popular format, with a 57% share. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-12 00:00:00 UTC ]
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#popular format
Madeline L'Engle's classic 'A Wrinkle in Time' has been adapted into a graphic novel by writer and illustrator Hope Larson, the creative force behind the graphic novel 'Mercury.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-10-12 00:00:00 UTC ]
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#creative force
Tribune Company has kicked off an ebook initiative in partnership with Agate Publishing, collecting stories and photos from the Chicago Tribune and two other newspapers and selling them as digital long-form features. Tribune, which has already relea ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-11 00:00:00 UTC ]
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Sayville, Long Island, October, 2012 – Brainworks Software, the leading provider of newspaper advertising and circulation systems for North America has announced that the Times Publishing Company has selected Brainworks to provide their pro ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-10 00:00:00 UTC ]
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The book that has moved me most in the past year is Wonder by R.J. Palacio. It’s the fictional story of August Pullman, a 10-year-old with a very different-looking face—the result of a chromosomal abnormality and an illness—and his journey from the nest of homeschooling to the wilds of middle... Continue reading at Slate
[ Slate | 2012-10-10 00:00:00 UTC ]
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#middle school
#make friends
Time Inc. and Quad/Graphics reached an agreement to expand their existing printing partnership, the companies announced today. Continue reading at Folio Magazine
[ Folio Magazine | 2012-10-09 00:00:00 UTC ]
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Amazon's market share of book sales significantly increases once a customer buys a Kindle... Continue reading at The Bookseller
[ The Bookseller | 2012-10-08 00:00:00 UTC ]
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#market share
Author JK Rowling has promised fans that her next published book will be for children. Continue reading at BBC News
[ BBC News | 2012-10-07 00:00:00 UTC ]
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#published book