A record 57% of marketers and agencies are allocating 20% or more of budgets to digital advertising, including 23% who earmark more than half of their spending for digital, according to the most recent in a series of studies published by RBC Capital Markets in partnership with Ad Age. Two percent said they plan to decrease their digital spend, while 82% said they plan to spend more, the study found.Repondents again said they believed Google provided the best ROI, followed by Facebook, YouTube, Twitter, LinkedIn, Yahoo and AOL. Twitter was the only platform where respondents' perception of ROI declined since the prior survey, in September 2015.Sixty-two percent of respondents said they plan to increase their spending on Facebook in the next year, compared with 54% for Google, 48% for YouTube and 32% for Twitter. Other respondents said they planned to cut spending on the platforms: 9% of respondents for Facebook, 10% for Google, 8% for YouTube and 23% for Twitter. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-03-17 00:00:00 UTC ]
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Facebook is testing mobile ads that appear on apps other than its own, the company said. In a post today, Facebook says the test is for a mobile ad network it is creating. It marks an important step for the social network, showing its sponsored content outside its own properties is key to... Continue reading at AdWeek
[ AdWeek | 2014-01-22 00:00:00 UTC ]
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Pan Macmillan has said its physical book sales in the UK grew by 4.3% in value in 2013. The... Continue reading at The Bookseller
[ The Bookseller | 2014-01-22 00:00:00 UTC ]
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The Pew survey found that e-reading increased as well but that more adults read a print book in 2013 than in the previous year. 'Print remains the foundation of Americans’ reading habits,' the report stated. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-01-18 00:00:00 UTC ]
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We knew Google's Niantic Labs was planning to use its Ingress tech to power other augmented reality games, but we didn't expect this. In an announcement today, Niantic announced it has teamed up with publisher HarperCollins to create a location-based ... Continue reading at Engadget
[ Engadget | 2014-01-15 00:00:00 UTC ]
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Hutchinson is to publish a broad-ranging book on the ancient world by author and broadcaster... Continue reading at The Bookseller
[ The Bookseller | 2014-01-15 00:00:00 UTC ]
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The Digital Book World/Writer's Digest 2014 survey, which polled just over 9,000 authors, found that many, given the chance, would still opt for a traditional book deal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-15 00:00:00 UTC ]
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The change is subtle, but its message is clear: Facebook has entered the news business.It's no secret that Facebook is changing what appears in your feed dramatically. Whereas memes used to rule supreme--making basically anything shared by George Takei go viral--Facebook has reweighted its... Continue reading at Fast Company
[ Fast Company | 2014-01-10 00:00:00 UTC ]
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Academic Yejin Choi says her algorithm can predict 'highly successful literature' with 84% accuracyAuthors, publishers and literary critics struggling to unlock the secrets of successful writing can breathe a sigh of relief, after a computer science professor has announced an algorithm that can... Continue reading at The Guardian
[ The Guardian | 2014-01-10 00:00:00 UTC ]
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In 2013, Russia overtook the UK and Brazil to become the world's third largest ebook market, trailing only China (in 2nd) and the United States (first). Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-09 00:00:00 UTC ]
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Plus dealing with misogynistic trolls, China Telecom cuts iPhone cost, Schneier's new job, Rockstar's sale, and moreA burst of 8 links for you to chew over, as picked by the Technology teamWhen misogynist trolls make journalism miserable for women >> The AtlanticConor Friedersdorf: As a... Continue reading at The Guardian
[ The Guardian | 2014-01-08 00:00:00 UTC ]
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The world of traditional media suffered so many earthquakes in 2013—Time Inc. getting set to spin off from Time Warner, The Washington Post selling for a song, New York magazine announcing the end of its weekly status—that one could be forgiven for thinking the sky will fall on the industry in... Continue reading at Crains New York
[ Crains New York | 2014-01-05 00:00:00 UTC ]
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Value of film and TV downloads, streams and subscriptions rises to £621m, and number of tracks streamed doubles to 7.4bnAfter five years of decline, sales of entertainment products such as music, films and video games were growing again last year because of booming digital services such as... Continue reading at The Guardian
[ The Guardian | 2014-01-01 00:00:00 UTC ]
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Open sharing has been around forever, accelerating progress in diverse fields. Computing (e.g., Homebrew Computer Club), code (open source), and even academic publishing ("open access", which goes beyond peer review) are just a few that have multiplied their social impact thanks to this... Continue reading at Wired
[ Wired | 2013-12-30 00:00:00 UTC ]
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In a filing with the district court, the Authors Guild gave notice that it is appealing Judge Denny Chin’s to dismiss its copyright suit over Google’s library scanning program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-30 00:00:00 UTC ]
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Plus what the Google Books settlement enables, Python v R, what Nokia should do next, and moreA burst of 9 links for you to chew over, as picked by the Technology teamDIY toilet paper tube organizer is ugly, but it's a helluva cable organizer >> LifehackerIf you are a tech head, you've... Continue reading at The Guardian
[ The Guardian | 2013-12-23 00:00:00 UTC ]
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Online hysteria about Facebook reading text that is deleted before it is posted might not be entirely unfoundedAs Mark Twain observed: "A lie can travel halfway around the world while the truth is putting on its shoes." And that was a long time before the web. Which brings us to a meme that was... Continue reading at The Guardian
[ The Guardian | 2013-12-22 00:00:00 UTC ]
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The bankruptcy judge overseeing the Chapter 7 proceedings of Good Enterprises has granted the company an extension until January 13 to file various statements and schedules. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-20 00:00:00 UTC ]
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Plus TV arbitrage, Canada investigates Google over antitrust, ARM server maker shuts, and moreA burst of 8 links for you to chew over, as picked by the Technology teamFacebook self-censorship: what happens to the posts you don't publish? >> SlateWe spend a lot of time thinking about what... Continue reading at The Guardian
[ The Guardian | 2013-12-20 00:00:00 UTC ]
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Previously, independent bookstores tended to stay away from marketing self-published authors, but in the age of Amazon, some are embracing local authors no matter how they released their work. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-12-17 00:00:00 UTC ]
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Specs Who Troy Young Age 45 New gig President, Hearst Magazines Digital Media Old gig President, Say Media What’s it been like coming from pure-play digital companies like Say Media to Hearst, which has had a print mind-set? It was different at first, for sure. There were a lot more steps... Continue reading at AdWeek
[ AdWeek | 2013-12-13 00:00:00 UTC ]
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