A record 57% of marketers and agencies are allocating 20% or more of budgets to digital advertising, including 23% who earmark more than half of their spending for digital, according to the most recent in a series of studies published by RBC Capital Markets in partnership with Ad Age. Two percent said they plan to decrease their digital spend, while 82% said they plan to spend more, the study found.Repondents again said they believed Google provided the best ROI, followed by Facebook, YouTube, Twitter, LinkedIn, Yahoo and AOL. Twitter was the only platform where respondents' perception of ROI declined since the prior survey, in September 2015.Sixty-two percent of respondents said they plan to increase their spending on Facebook in the next year, compared with 54% for Google, 48% for YouTube and 32% for Twitter. Other respondents said they planned to cut spending on the platforms: 9% of respondents for Facebook, 10% for Google, 8% for YouTube and 23% for Twitter. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-03-17 00:00:00 UTC ]
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Even before the demise of Borders, the trend of opening superstores was waning, and new bookstores were getting smaller and cozier (many were in the 3,000 to 5,000 sq. ft. range). Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-06 00:00:00 UTC ]
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The first ever "USA Pavilion" contributed to an increase in American publishers' participation at this year's Guadalajara International Book Fair (FIL). Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-06 00:00:00 UTC ]
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Cost of rail travel for more than 100 managers has also risen since relocation to MediaCity in Salford QuaysThe suspicion that British Airways and Virgin Trains would be among the beneficiaries of the BBC's move to Salford appears to be born out by figures on travel costs published this week.In... Continue reading at The Guardian
[ The Guardian | 2013-12-05 00:00:00 UTC ]
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In the transparent marketplace it's what you do, not what you say, that makes the difference, and that's good for sustainabilityIn New York's Central Park recently, an old man was selling "Banksy paintings" for $60 apiece. His booth was right next to others selling everything from second-hand... Continue reading at The Guardian
[ The Guardian | 2013-12-04 00:00:00 UTC ]
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Facebook says it wants to continue sending traffic to publishers, citing how news stories perform well in the News Feed. Facebook said it would start showing more links to news stories in particular to mobile users. And it would begin resurfacing articles in News Feeds that have attracted... Continue reading at Digiday
[ Digiday | 2013-12-03 00:00:00 UTC ]
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Facebook has altered its newsfeed algorithm, which is turning out to be great news for online publishers. Major sites say the social network has driven more referrals in the past month than ever before.The post A Facebook Tweak Gives Publishers a Traffic Boost appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2013-12-02 00:00:00 UTC ]
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Chronicling the Chill of 1820s Iceland in 'Burial Rites,' Australian author Hannah Kent finds deep humanity, for better and worse, in a faraway isle. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-30 00:00:00 UTC ]
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On November 14, Judge Denny Chin dismissed the long-running Authors Guild suit against Google, ruling that the digitization of books for Google Book Search is fair use. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-30 00:00:00 UTC ]
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Small Demons, the L.A.-based book-focused venture that indexes the places, music, food and things mentioned in books, has extended its deadline for finding a buyer or new investor for at least another month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-26 00:00:00 UTC ]
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A Manhattan court case about digitisation rights has brought books and the web a step closer togetherOn 14 November, after eight years of wrangling, Judge Denny Chin of the Manhattan district court finally ruled in the case of Google versus the Authors Guild. At issue was Google's scanning and... Continue reading at The Guardian
[ The Guardian | 2013-11-24 00:00:00 UTC ]
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As promised a month or so ago, Google Play is implementing a few changes today that'll push tablet-optimized apps to the forefront. That is, if you're using a device not quite small enough to be considered a phone (though we admit there are certain handhelds that bridge the gap). Indeed, tablet... Continue reading at Engadget
[ Engadget | 2013-11-22 00:00:00 UTC ]
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Facebook has sent unprecedented levels of traffic to publishers across the internet in recent months, a dramatic and unexpected increase affecting a large range of sites serving a wide variety of content. According to data from the BuzzFeed Networ ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-11-21 00:00:00 UTC ]
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I like a joke as much as the next person -- maybe more, seeing as I’ve had a couple of humor books published in the UK -- but I prefer my jokes to be funny, rather than pathetic, which is why I’m not laughing at the news that Microsoft is now selling anti-Google clothing and other merchandise.... Continue reading at Betanews
[ Betanews | 2013-11-21 00:00:00 UTC ]
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Google is not particularly great at keeping secrets. Its Nexus devices always leak and peeks at code are constantly revealing features before they're announced. So, it's no surprise that, exactly one month after we reported references to a Google Play Newsstand popping up, Mountain View is... Continue reading at Engadget
[ Engadget | 2013-11-20 00:00:00 UTC ]
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It's been a long way for Preacher from the comic book page to the small screen, but an adaptation of the salty DC Comics horror/Western book (formerly with DC's corporate sibling HBO) might finally be getting closer to full-fledged production, this time at AMC. A tip was first reported by Badass... Continue reading at AdWeek
[ AdWeek | 2013-11-19 00:00:00 UTC ]
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After eight years of litigation—three of which had all parties stumping together for an ill-fated, controversial settlement—Judge Denny Chin last week dismissed a lawsuit filed by the Authors Guild over Google’s mass scanning of library books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-16 00:00:00 UTC ]
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Google's massive book-scanning project that makes complete copies of books without the authors' permission is perfectly legal under U.S. copyright law, a federal judge ruled today, deciding an 8-year-old legal battle. Continue reading at Wired
[ Wired | 2013-11-15 00:00:00 UTC ]
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US Circuit Judge Denny Chin says Google Books falls under fair use, while the Authors Guild calls it copyright infringement. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-15 00:00:00 UTC ]
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There is nothing wrong with Google scanning millions of book and making that text available as snippets in search results. This is the ruling made today by a judge in New York, bringing to an end an eight year legal battle between Google and The Authors Guild in conjunction with several specific... Continue reading at Betanews
[ Betanews | 2013-11-15 00:00:00 UTC ]
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Google's Books project, which has indexed millions of titles and made them available online, hasn't always been on completely solid legal footing. After all, Books operates without the permission of authors, which has understandably drawn some ire from copyright holders, not to mention other web ... Continue reading at Engadget
[ Engadget | 2013-11-14 00:00:00 UTC ]
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