This issue is referred to broadly as viewability. Though it has dogged digital media for years, chief marketing officers are now paying attention -- and they've put everyone in the digital ecosystem on alert: Clean things up or we'll spend our money elsewhere.As one result, a cottage industry of companies now measures viewability -- simultaneously providing new insight and starting new disputes by giving differing results.In negotiations, ad sellers are fighting advertisers over how quickly every ad can meet the Media Rating Council's definition of "viewable": for display ads, at least 50% of pixels must appear on-screen for at least one second. They disagree over whether that definition is sufficient. And they're struggling with the fallout they'll accept from a new, viewable regime: Should officially viewable ads cost more? Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-04-13 00:00:00 UTC ]
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Robert Thomson has been named as the head of the separated publishing business soon to be formed... Continue reading at The Bookseller
[ The Bookseller | 2012-12-03 00:00:00 UTC ]
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Plympton—a startup publisher of serialized digital fiction—was created as 'a nimble alternative to the major publishers and online markets,' as the founders explain. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-03 00:00:00 UTC ]
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HarperCollins Canada has started testing a digital and print geo-targeted marketing campaign that will reach consumers in cities and small towns across Canada with messages specific to their location. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-01 00:00:00 UTC ]
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Argentine publisher Adriana Hidalgo has won this year’s Publishing Merit Award at the Guadalajara International Book Fair, in recognition as Latin America’s most widely distributed independent publisher. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-30 00:00:00 UTC ]
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YA author and Queen of Teen 2012 Maureen Johnson is to be published by Hot Key Books. Editorial... Continue reading at The Bookseller
[ The Bookseller | 2012-11-30 00:00:00 UTC ]
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Amazon's Jeff Belle announced in a letter to literary agents that Amazon Publishing will begin building a European publishing division in 2013. Hiring will begin in January. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-30 00:00:00 UTC ]
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If you've got content you think other publishers want to buy, what do you need to do to to make it an attractive proposition? A good example of a successful licencing operations is Bloomberg, which provides content to more than 600 publish ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-30 00:00:00 UTC ]
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HarperCollins is creating a new digital imprint—HarperTeen Impulse—focusing on young adult short stories and novellas, which sell for .99 cents to $2.99. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-29 00:00:00 UTC ]
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Amazon has said that it is to open a European publishing wing headquartered in Luxembourg,... Continue reading at The Bookseller
[ The Bookseller | 2012-11-29 00:00:00 UTC ]
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At the Guadalajara Book Fair, Bill McCoy of the IDPF and Pablo Defendini of Safari Books encouraged publishers to abandon DRM, and set their own prices. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-29 00:00:00 UTC ]
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Simon & Schuster Inc. is getting on the self-publishing bandwagon. The book publishing division of CBS Corp. announced Tuesday that it has joined with veteran self-publishing firm Author Solutions, Inc., to form Archway Publishing, a service that will focus on writers who want to publish... Continue reading at Crains New York
[ Crains New York | 2012-11-28 00:00:00 UTC ]
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Children's publisher Nosy Crow has partnered with John Lewis to create a picture book of the... Continue reading at The Bookseller
[ The Bookseller | 2012-11-27 00:00:00 UTC ]
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Johnston Press, the regional newspaper publisher of The Scotsman and the Yorkshire Post, has appointed BBC digital marketer Lucy Sinclair to the new role of group audience development and marketing director. Continue reading at Media Week
[ Media Week | 2012-11-27 00:00:00 UTC ]
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Simon & Schuster has teamed up with Author Solutions to launch a self-publishing service... Continue reading at The Bookseller
[ The Bookseller | 2012-11-27 00:00:00 UTC ]
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In the modern world of book publishing, should we all be preparing for a second career as an entrepreneur? Plenty of our colleagues are choosing that career path. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-27 00:00:00 UTC ]
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Further major publisher consolidations will change the face of the industry in the next year,... Continue reading at The Bookseller
[ The Bookseller | 2012-11-23 00:00:00 UTC ]
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Publishers have joined retailers for the first time in offering customers up to 50% off books as... Continue reading at The Bookseller
[ The Bookseller | 2012-11-23 00:00:00 UTC ]
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#offering customers
Bonnier children's publisher Hot Key Books has become the latest publisher to join the boom... Continue reading at The Bookseller
[ The Bookseller | 2012-11-22 00:00:00 UTC ]
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If an advertiser wants to jump on this whole "brands as publishers" trend, they would seem to have two choices. They can hire editors and writers and start producing lots of their own content, like GE. Or they can have junior staffers or interns spend half the day trolling the Web to find... Continue reading at AdWeek
[ AdWeek | 2012-11-21 00:00:00 UTC ]
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Last month, as storm surges from Hurricane Sandy inundated lower Manhattan, Datagram, a New York-based media ISP, watched as its basement full of severs took on over five feet of water, causing major outages for prominent online publishers like Gawker Media, BuzzFeed and the Huffington Post. ... Continue reading at AdWeek
[ AdWeek | 2012-11-20 00:00:00 UTC ]
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