Marie Claire's Denim Issue 'Unzips' to Reveal Cover

Marie Claire's denim-themed August issue is arriving at subscribers' homes with an extra cover they "unzip" to open by pulling on a perforated strip.Guess logos wallpaper the inside of the magazine's zipped-down cover, which cost the brand something in the mid six figures, said Nancy Berger Cardone, VP, publisher and chief revenue officer of Marie Claire, which is published by Hearst."We wanted something interactive off the cover that would create a new experience for our audience but also play into the denim theme," Ms. Cardone said. "Creating the reveal of the cover through the denim zipper seemed perfect." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-07-21 00:00:00 UTC ]
News tagged with: #marie claire

Other news stories related to: "Marie Claire's Denim Issue 'Unzips' to Reveal Cover"

Sarah Waters title revealed

The title of the 2014 Sarah Waters novel is to be The Paying Guests, publisher Virago has... Continue reading at The Bookseller

[ The Bookseller | 2013-10-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #paying guests

Next Issue Media Expands into Canada

Next Issue Media, the multi-title subscription service backed by Condé Nast, Hearst, Meredith, News Corp. Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #issue media

Next Issue Media, the Hulu for iPad Magazines, Expands to Canada, Adds New Investor

Next Issue Media, the publishing industry's attempt to create a Hulu-style joint venture for digital magazines, is expanding to Canada and taking on a new investor. The JV, whose members include Time Inc., Hearst and Conde Nast, will add Rogers Communications' Roger Media unit as an equity... Continue reading at AllThingsD

[ AllThingsD | 2013-09-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #conde nast #digital magazines #publishing industry #ipad magazines #issue media

Elle, Cosmo to Include Actual Vials Of Perfume With November Issues

Some subscribers of four Hearst magazines will soon get perfume samples in an apparently new fashion for the industry: via sample vials of Marc Jacobs Daisy and Eau So Fresh attached.The two-and-a-half milliliter tubes will come lightly adhered to 100,000 copies of the November issues of Elle,... Continue reading at Advertising Age

[ Advertising Age | 2013-09-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad pages #beauty advertisers #magazine publishers #michael clinton #marie claire

Distro Issue 108: With the arrival of two new Apple handsets, do the i's have it?

Just over a week ago, Apple pulled the wraps off of not one but two new smartphone options for the iOS faithful. In this week's edition of our slate magazine, the iPhone 5s and iPhone 5c head through the Engadget review gauntlet to test Cupertino's latest against the competition. Eyes-On peeks... Continue reading at Engadget

[ Engadget | 2013-09-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #google play #windows store #e-reading device #secret weapon

Man Booker Prize reveals criteria changes

The Man Booker Prize has extended its criteria and will from next year accept any novels... Continue reading at The Bookseller

[ The Bookseller | 2013-09-18 00:00:00 UTC ]
More news stories like this |

Distro Issue 107: How Edward Thorp gambled his way into wearable-tech history

Edward Thorp was banned from casinos in Vegas for counting cards. He even published a book on his system for winning at the blackjack table using the mathematical theory of probability. While working at MIT, he built what many consider the first wearable device for -- you guessed it -- beating... Continue reading at Engadget

[ Engadget | 2013-09-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #google play #windows store #digital library

Yahoo issues first transparency report, replete with governmental data requests

Following in the footsteps of Facebook -- which revealed its first Global Government Requests Report just a few weeks ago -- Yahoo is finishing out the week by publishing data of its own. The firm's first "global law enforcement transparency report" covers governmental requests for user data... Continue reading at Engadget

[ Engadget | 2013-09-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #feel free #aggregate statistics #january 1st #user data

Alcatel unveils 6-inch One Touch Hero smartphone with E Ink and LED cover options

Alcatel's pen-toting One Touch Scribe HD now has a larger counterpart: meet the One Touch Hero. The new Android 4.2 smartphone upgrades to a 6-inch 1080p LCD, and gets a raft of optional cover accessories that augment the giant display. An E Ink cover lets owners read books without using the... Continue reading at Engadget

[ Engadget | 2013-09-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #expandable storage

New Doctor Who ebook author revealed

Comedian and writer Charlie Higson is confirmed as the latest name to pen a short story celebrating the BBC sci-fi series. Continue reading at BBC News

[ BBC News | 2013-09-03 00:00:00 UTC ]
More news stories like this |

Obama Should Reveal Secret Syria Intercepts

Here we go again. Maybe. Ten years ago Colin Powell publicly presented the United Nations with formerly top-secret information about a Middle East tyrant and weapons of mass destruction to justify military action against him. The tyrant was Saddam Hussein and the briefing turned out to be a... Continue reading at Slate

[ Slate | 2013-08-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #memoir published #saddam hussein #mass destruction #united nations

Claire Round moves to ENO

Claire Round is leaving HarperCollins in September to become director of marketing and brand for... Continue reading at The Bookseller

[ The Bookseller | 2013-08-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #leaving harpercollins

Distro Issue 104: Prep for class with Engadget's back to school guide

Unfortunately, it's time to hit the books once more. Don't get completely bummed out by the start of classes because this special issue of our weekly e-magazine has all of the top picks for back to school gear. That's right, from laptops to portable audio, we've narrowed down the best tech... Continue reading at Engadget

[ Engadget | 2013-08-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #google play #windows store #app stores #ve narrowed

'Harry Potter' new covers will grace trade paperback versions as of Aug. 27

The new 'Harry Potter' covers, by artist and writer Kazu Kibuishi, were created to honor the 15th anniversary of the US publication of 'Harry Potter and the Sorcerer's Stone.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #15th anniversary #harry potter

Facebook reveals 20m mobile users in June

Facebook has published UK-specific user data, broken down for the first time into daily and monthly, and total and mobile user numbers. Continue reading at Media Week

[ Media Week | 2013-08-14 00:00:00 UTC ]
More news stories like this |

Independent booksellers' Christmas picks revealed

Two HarperCollins titles top the Booksellers Association Christmas picks, chosen by independent... Continue reading at The Bookseller

[ The Bookseller | 2013-08-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #independent booksellers

25 Crowdsourced Covers For Literary Classics

Frankenstein’s monster never looked so good. A few months back, we wrote about a project called Recovering the Classics, which planned to crowdsource enticing new covers for 50 literary classics--great books like A Tale of Two Cities, Grimm’s Fairy Tales, Frankenstein, and Pride and... Continue reading at Fast Company

[ Fast Company | 2013-08-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #previously thought #fairy tales #months back

Solo cover to sport 'bullet holes'

The cover for the new James Bond novel, Solo, written by William Boyd, will feature a retro-... Continue reading at The Bookseller

[ The Bookseller | 2013-08-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #william boyd #james bond

Rolling Stone slammed for Boston bomber cover

Rolling Stone magazine is getting slammed for a cover featuring accused Boston bomber Jahar Tsarnaev.The magazine's cover subjects have drawn their share of controversy over the years, whether it was Charles Manson or Britney Spears. But Mr. Tsarnaev seems to have drawn a far stronger reaction,... Continue reading at Crains New York

[ Crains New York | 2013-07-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #dark side #front page #radical islam #strong presence #deep roots