Marie Claire's Denim Issue 'Unzips' to Reveal Cover

Marie Claire's denim-themed August issue is arriving at subscribers' homes with an extra cover they "unzip" to open by pulling on a perforated strip.Guess logos wallpaper the inside of the magazine's zipped-down cover, which cost the brand something in the mid six figures, said Nancy Berger Cardone, VP, publisher and chief revenue officer of Marie Claire, which is published by Hearst."We wanted something interactive off the cover that would create a new experience for our audience but also play into the denim theme," Ms. Cardone said. "Creating the reveal of the cover through the denim zipper seemed perfect." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-07-21 00:00:00 UTC ]
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NYT Is Open For Programmatic Business - 'Issues' Remain

For the past year, executives at The New York Times Company speaking on its quarterly earnings calls have singled out a particular challenge for the newspaper publisher's display ad business: programmatic media buying methods. With this month ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
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Amazon reveals fan fiction platform

Fan fiction authors will be able to publish and sell some titles in the US via new ebook platform Kindle Worlds. Continue reading at BBC World

[ BBC World | 2013-05-24 00:00:00 UTC ]
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Amazon's 2012 tax bill revealed

Amazon.co.uk paid £3.2m in UK tax last year, after making £7.7m in profit, according... Continue reading at The Bookseller

[ The Bookseller | 2013-05-15 00:00:00 UTC ]
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Digital consumer protection revealed in Queen's Speech

Consumer protection laws will be updated to include digital purchases such as ebooks, the Queen... Continue reading at The Bookseller

[ The Bookseller | 2013-05-08 00:00:00 UTC ]
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Amanda Knox's new memoir reveals a gentler side of the American student

Amanda Knox's memoir is titled 'Waiting to be Heard' and discusses her life from childhood to her time in prison in Italy. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-05-02 00:00:00 UTC ]
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New Bond title revealed

The next James Bond continuation novel will be called Solo, its author William Boyd revealed... Continue reading at The Bookseller

[ The Bookseller | 2013-04-15 00:00:00 UTC ]
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'Impressive' Kim Scott Walwyn shortlist revealed

Foyles head of marketing Miriam Robinson (pictured), literary agent Juliet Mushens, BookMachine... Continue reading at The Bookseller

[ The Bookseller | 2013-04-15 00:00:00 UTC ]
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Shortlist revealed for radical children's fiction prize

Titles from Frances Lincoln, Templar, Walker and Random House UK have been shortlisted for the... Continue reading at The Bookseller

[ The Bookseller | 2013-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shortlist revealed #radical children #fiction prize #frances lincoln

TES poll reveals teachers’ favourite reads

A list of teachers’ favourite books compiled by the Times Educational Supplement (TES) has... Continue reading at The Bookseller

[ The Bookseller | 2013-04-05 00:00:00 UTC ]
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“Time” Magazine Cover Commemorates One Kind of Gay Marriage Victory

While the fate of gay married couples in America hangs in the balance awaiting a pair of Supreme Court decisions, Time's latest cover insists a bigger decision has already been made. As the Supreme Court hears arguments in landmark marriage-equality cases, many around the country, including... Continue reading at Fast Company

[ Fast Company | 2013-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gay marriage #continued support #same-sex couples

French plans for helping bookshops revealed

French Culture Minister Aurélie Filippetti has unveiled part of the government’s... Continue reading at The Bookseller

[ The Bookseller | 2013-03-25 00:00:00 UTC ]
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Jane Goodall book postponed after plagiarism issues raised

Primatologist Jane Goodall and publisher Grand Central announced they will delay publication of Goodall's forthcoming book "Seeds of Hope" amidst accusations that certain passages were plagiarized. Primatologist Jane Goodall and publisher Grand Central have announced they will delay publication... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-03-25 00:00:00 UTC ]
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Children’s Books Ireland Reveals 2013 Shortlist

The shortlist of ten children's book titles selected by Children's Books Ireland honors Irish authors and illustrators, and six final winners will be announced on May 8. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ten children #final winners

Elizabeth Gilbert asks fans to help her choose a new book cover

'Eat, Pray, Love' author Elizabeth Gilbert is using her Facebook page to allow fans to pick the cover of her new novel. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-03-21 00:00:00 UTC ]
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Folio to sponsor Literature Prize; stellar Academy revealed

The Folio Society has been announced as sponsor of the Literature Prize, the new award co-founded... Continue reading at The Bookseller

[ The Bookseller | 2013-03-13 00:00:00 UTC ]
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HC signs Claire Kendal in six-figure deal

HarperCollins has signed a deal for two psychological thrillers from debut Canadian author Claire... Continue reading at The Bookseller

[ The Bookseller | 2013-03-13 00:00:00 UTC ]
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Obama issues 'landmark' OA directive

President Obama has issued a US directive calling on all federal agencies with annual research... Continue reading at The Bookseller

[ The Bookseller | 2013-02-25 00:00:00 UTC ]
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Oddest Book Title shortlist revealed

Six contenders including Goblinproofing One's Chicken Coop and Was Hitler Ill? are in the running for the Diagram Prize for the Oddest Book Title of the Year. Continue reading at BBC News

[ BBC News | 2013-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chicken coop #diagram prize

UK BA Reveals 79 UK Bookstores Closed in 2012, 39 Opened

The Booksellers Association in the UK latest membership figures for the year 2012 revealed 79 stores closed, 39 opened and total membership was 3,580. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #booksellers association