Marie Claire's denim-themed August issue is arriving at subscribers' homes with an extra cover they "unzip" to open by pulling on a perforated strip.Guess logos wallpaper the inside of the magazine's zipped-down cover, which cost the brand something in the mid six figures, said Nancy Berger Cardone, VP, publisher and chief revenue officer of Marie Claire, which is published by Hearst."We wanted something interactive off the cover that would create a new experience for our audience but also play into the denim theme," Ms. Cardone said. "Creating the reveal of the cover through the denim zipper seemed perfect." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-21 00:00:00 UTC ]
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A graphic novel from Rebellion and a Quick Reads title are among the chosen World Book Night UK... Continue reading at The Bookseller
[ The Bookseller | 2012-11-08 00:00:00 UTC ]
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Kobo's CEO discusses Brazil, the world, and how POD will be added to the Writing Life platform. Also, our tart critique of Apple's new "Brazilian" iBookstore. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-25 00:00:00 UTC ]
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A lack of trained professionals, of distribution channels for books, of good infrastructure, and piracy plague Indian publishers, but a dialogue for change has begun. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-24 00:00:00 UTC ]
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Jeff Bezos, in the U.K. to launch the Kindle Paperwhite and Amazon's Lending Library service, has told the BBC that his firm makes no money on its Kindles. "We make money from when people use our devices, not when people buy our devices," he told technology correspondent Rory Cellan-Jones. "That... Continue reading at Fast Company
[ Fast Company | 2012-10-12 00:00:00 UTC ]
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Fourteen titles have made this year's longlist for the £20,000 Samuel Johnson Prize for... Continue reading at The Bookseller
[ The Bookseller | 2012-09-18 00:00:00 UTC ]
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Gardners Books unveiled its 6” colour ebook device GoTab at its annual trade show held... Continue reading at The Bookseller
[ The Bookseller | 2012-09-17 00:00:00 UTC ]
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Hilary Mantel is still in the running for a second Man Booker Prize, with her historical novel... Continue reading at The Bookseller
[ The Bookseller | 2012-09-11 00:00:00 UTC ]
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Random House’s William Heinemann has acquired a non-fiction title about language... Continue reading at The Bookseller
[ The Bookseller | 2012-09-11 00:00:00 UTC ]
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Titles from publishers Hachette and Random House feature strongly on the Waterstones Book Club... Continue reading at The Bookseller
[ The Bookseller | 2012-08-31 00:00:00 UTC ]
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Hachette dominates the Richard and Judy Autumn Book Club picks for 2012 announced by W H Smith,... Continue reading at The Bookseller
[ The Bookseller | 2012-08-30 00:00:00 UTC ]
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Children's Laureate Julia Donaldson will be showing her support for libraries and independent... Continue reading at The Bookseller
[ The Bookseller | 2012-08-29 00:00:00 UTC ]
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Bloomsbury is asking members of the public to star on the cover of a forthcoming novel. The... Continue reading at The Bookseller
[ The Bookseller | 2012-08-23 00:00:00 UTC ]
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Random House imprint William Heinemann has acquired rights in a unique edition of Ernest... Continue reading at The Bookseller
[ The Bookseller | 2012-08-09 00:00:00 UTC ]
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Comic book contains material deemed insensitive in light of Colorado shootings'The latest issue of a Batman comic series due to hit stores this week will be postponed in light of the shooting rampage at a Batman movie in Aurora, Colo., DC Entertainment said on Tuesday. Continue reading at Baltimore Sun
[ Baltimore Sun | 2012-07-25 00:00:00 UTC ]
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Smaller academic presses said the digital transition was a “huge” issue for their... Continue reading at The Bookseller
[ The Bookseller | 2012-07-23 00:00:00 UTC ]
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These cases let you make your Kindle Fire or iPad look like a vintage copy of Moby Dick or The Great Gatsby. Continue reading at PC World
[ PC World | 2012-07-20 00:00:00 UTC ]
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Reveal, the celebrity weekly magazine published by Hearst, has launched its first website, which has attracted advertising from Gap. Continue reading at Media Week
[ Media Week | 2012-07-19 00:00:00 UTC ]
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Awesome founder Jeff Norton; Sarah Ellis, digital producer of the Royal Shakespeare Company; and... Continue reading at The Bookseller
[ The Bookseller | 2012-06-26 00:00:00 UTC ]
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New York, NY − June 18, 2012 − The Online Publishers Association (OPA) has released “A Portrait of Today’s Tablet User – Wave II,” a study unveiling a range of trends on the attitudes and be ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-19 00:00:00 UTC ]
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The new novel from bestselling novelist Marian Keyes, The Mystery of Mercy Close, is being... Continue reading at The Bookseller
[ The Bookseller | 2012-06-15 00:00:00 UTC ]
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