Marie Claire's denim-themed August issue is arriving at subscribers' homes with an extra cover they "unzip" to open by pulling on a perforated strip.Guess logos wallpaper the inside of the magazine's zipped-down cover, which cost the brand something in the mid six figures, said Nancy Berger Cardone, VP, publisher and chief revenue officer of Marie Claire, which is published by Hearst."We wanted something interactive off the cover that would create a new experience for our audience but also play into the denim theme," Ms. Cardone said. "Creating the reveal of the cover through the denim zipper seemed perfect." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-21 00:00:00 UTC ]
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Editors and marketing and publicity managers from Little, Brown, Random House and indies,... Continue reading at The Bookseller
[ The Bookseller | 2012-04-18 00:00:00 UTC ]
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Faber’s digital business Faber Factory, powered by Constellation, has launched the British... Continue reading at The Bookseller
[ The Bookseller | 2012-04-17 00:00:00 UTC ]
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Kobo will launch its self-publishing platform this quarter and plans on expanding to “a... Continue reading at The Bookseller
[ The Bookseller | 2012-04-17 00:00:00 UTC ]
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Waterstones has partnered with Granta for its next magazine issue, Britain, with the chain to... Continue reading at The Bookseller
[ The Bookseller | 2012-03-27 00:00:00 UTC ]
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The April 2012 issue of Fast Company is now available on the iTunes Store, and it's optimized for reading on the new iPad. The image below shows how much sharper the type looks when viewed on the new iPad with the Retina display. The images are in high definition, too, rasterized at four times... Continue reading at Fast Company
[ Fast Company | 2012-03-27 00:00:00 UTC ]
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Gallimard and a partnership between Albin Michel and Actes Sud, revealed by Livres Hebdo, have... Continue reading at The Bookseller
[ The Bookseller | 2012-03-22 00:00:00 UTC ]
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The most pressing issues facing publishers today all stem from one central concern: To deliver relevant, targeted and in-demand content to readers where and whenever they want it, to break through the wall of information overload and determine what exactly that is—which seems to be expanding and... Continue reading at Folio Magazine
[ Folio Magazine | 2012-03-02 00:00:00 UTC ]
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A guide to Estonian socks, an examination of the role of the fungus in Christian art, and a... Continue reading at The Bookseller
[ The Bookseller | 2012-02-23 00:00:00 UTC ]
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The judges been revealed for the Vintage Independent Bookshop of the Year Award, which is to... Continue reading at The Bookseller
[ The Bookseller | 2012-02-16 00:00:00 UTC ]
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Condé Nast’s much-beloved Domino magazine, which closed in 2009, is making a return to market as a special edition, called Domino Quick Fixes, set to hit newsstands in April. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-08 00:00:00 UTC ]
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This year's shortlist for the Waterstones Children’s Book Prize includes new talent... Continue reading at The Bookseller
[ The Bookseller | 2012-02-08 00:00:00 UTC ]
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Waterstones in Ireland made a loss after tax of €12.9m up to April last year, as sales... Continue reading at The Bookseller
[ The Bookseller | 2012-01-31 00:00:00 UTC ]
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Simon & Schuster has pre-empted a historical novel about Typhoid Mary for a six-figure sum.... Continue reading at The Bookseller
[ The Bookseller | 2012-01-27 00:00:00 UTC ]
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At a private event at the Guggenheim Museum in New York City on Thursday, Apple unveiled its multi-pronged approach for cracking the higher education market with iBooks 2, iBooks Author, and iTunes U. The result is an environment for creating, distributing, and consuming learning materials that... Continue reading at Betanews
[ Betanews | 2012-01-19 00:00:00 UTC ]
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World Book Night in the US has appointed Pulitzer Prize-wining journalist Anna Quindlen as its... Continue reading at The Bookseller
[ The Bookseller | 2011-12-15 00:00:00 UTC ]
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The Office of Fair Trading (OFT) rejected publishers' claims that the merger of The Book... Continue reading at The Bookseller
[ The Bookseller | 2011-12-15 00:00:00 UTC ]
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Titles on rugby, cycling, horse racing and Gaelic games have been shortlisted for this year... Continue reading at The Bookseller
[ The Bookseller | 2011-11-28 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Tue, 15/11/2011 - 09:30 Books apps from Faber, NosyCrow, Penguin, HarperCollins and Transworld have been shortlisted for the FutureBook Innovation Awards, while new companies including 24Symbols, Anobii, and Unbound have been shortlisted in the... Continue reading at The Bookseller
[ The Bookseller | 2011-11-15 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 11/11/2011 - 07:33 Blackwell and Waterstone's have unveiled two charity campaigns in the run-up to Christmas. read more Continue reading at The Bookseller
[ The Bookseller | 2011-11-11 00:00:00 UTC ]
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