Marie Claire's denim-themed August issue is arriving at subscribers' homes with an extra cover they "unzip" to open by pulling on a perforated strip.Guess logos wallpaper the inside of the magazine's zipped-down cover, which cost the brand something in the mid six figures, said Nancy Berger Cardone, VP, publisher and chief revenue officer of Marie Claire, which is published by Hearst."We wanted something interactive off the cover that would create a new experience for our audience but also play into the denim theme," Ms. Cardone said. "Creating the reveal of the cover through the denim zipper seemed perfect." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-21 00:00:00 UTC ]
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Little, Brown has confirmed it is reprinting 140,000 copies of Robert Galbraith/J K Rowling... Continue reading at The Bookseller
[ The Bookseller | 2013-07-17 00:00:00 UTC ]
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Publishers revealed the secrets to creating major campaigns for their books on a minimal budget... Continue reading at The Bookseller
[ The Bookseller | 2013-07-10 00:00:00 UTC ]
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The new national curriculum framework revealed today (8th July) features revised programmes of... Continue reading at The Bookseller
[ The Bookseller | 2013-07-08 00:00:00 UTC ]
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Hutchinson has acquired a new biography of British monarch King John by Marc Morris. Sarah Rigby... Continue reading at The Bookseller
[ The Bookseller | 2013-07-05 00:00:00 UTC ]
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Campaigns for titles ranging from Fifty Shades of Grey to the BFI Film Classics series have been... Continue reading at The Bookseller
[ The Bookseller | 2013-06-26 00:00:00 UTC ]
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English PEN has announced the shortlist for the 2013 PEN/Ackerley Prize for Memoir, given each... Continue reading at The Bookseller
[ The Bookseller | 2013-06-26 00:00:00 UTC ]
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Two new novels from Pan Macmillan, including Peter James' new thriller Dead Man's Time,... Continue reading at The Bookseller
[ The Bookseller | 2013-06-25 00:00:00 UTC ]
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National Book Tokens is launching a rewards programme for customers and a direct marketing... Continue reading at The Bookseller
[ The Bookseller | 2013-06-13 00:00:00 UTC ]
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For the past year, executives at The New York Times Company speaking on its quarterly earnings calls have singled out a particular challenge for the newspaper publisher's display ad business: programmatic media buying methods. With this month ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
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The new title for the third instalment in the Bridget Jones Diary book series has been revealed. Continue reading at BBC News
[ BBC News | 2013-05-28 00:00:00 UTC ]
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Helen Fielding's new novel is to be titled Bridget Jones: Mad About the Boy, publisher... Continue reading at The Bookseller
[ The Bookseller | 2013-05-28 00:00:00 UTC ]
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Fan fiction authors will be able to publish and sell some titles in the US via new ebook platform Kindle Worlds. Continue reading at BBC World
[ BBC World | 2013-05-24 00:00:00 UTC ]
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Amazon.co.uk paid £3.2m in UK tax last year, after making £7.7m in profit, according... Continue reading at The Bookseller
[ The Bookseller | 2013-05-15 00:00:00 UTC ]
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Consumer protection laws will be updated to include digital purchases such as ebooks, the Queen... Continue reading at The Bookseller
[ The Bookseller | 2013-05-08 00:00:00 UTC ]
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Amanda Knox's memoir is titled 'Waiting to be Heard' and discusses her life from childhood to her time in prison in Italy. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-05-02 00:00:00 UTC ]
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Foyles head of marketing Miriam Robinson (pictured), literary agent Juliet Mushens, BookMachine... Continue reading at The Bookseller
[ The Bookseller | 2013-04-15 00:00:00 UTC ]
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The next James Bond continuation novel will be called Solo, its author William Boyd revealed... Continue reading at The Bookseller
[ The Bookseller | 2013-04-15 00:00:00 UTC ]
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Titles from Frances Lincoln, Templar, Walker and Random House UK have been shortlisted for the... Continue reading at The Bookseller
[ The Bookseller | 2013-04-09 00:00:00 UTC ]
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A list of teachers’ favourite books compiled by the Times Educational Supplement (TES) has... Continue reading at The Bookseller
[ The Bookseller | 2013-04-05 00:00:00 UTC ]
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While the fate of gay married couples in America hangs in the balance awaiting a pair of Supreme Court decisions, Time's latest cover insists a bigger decision has already been made. As the Supreme Court hears arguments in landmark marriage-equality cases, many around the country, including... Continue reading at Fast Company
[ Fast Company | 2013-03-28 00:00:00 UTC ]
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