Marie Claire's denim-themed August issue is arriving at subscribers' homes with an extra cover they "unzip" to open by pulling on a perforated strip.Guess logos wallpaper the inside of the magazine's zipped-down cover, which cost the brand something in the mid six figures, said Nancy Berger Cardone, VP, publisher and chief revenue officer of Marie Claire, which is published by Hearst."We wanted something interactive off the cover that would create a new experience for our audience but also play into the denim theme," Ms. Cardone said. "Creating the reveal of the cover through the denim zipper seemed perfect." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-21 00:00:00 UTC ]
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Simon & Schuster has pre-empted a historical novel about Typhoid Mary for a six-figure sum.... Continue reading at The Bookseller
[ The Bookseller | 2012-01-27 00:00:00 UTC ]
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At a private event at the Guggenheim Museum in New York City on Thursday, Apple unveiled its multi-pronged approach for cracking the higher education market with iBooks 2, iBooks Author, and iTunes U. The result is an environment for creating, distributing, and consuming learning materials that... Continue reading at Betanews
[ Betanews | 2012-01-19 00:00:00 UTC ]
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World Book Night in the US has appointed Pulitzer Prize-wining journalist Anna Quindlen as its... Continue reading at The Bookseller
[ The Bookseller | 2011-12-15 00:00:00 UTC ]
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The Office of Fair Trading (OFT) rejected publishers' claims that the merger of The Book... Continue reading at The Bookseller
[ The Bookseller | 2011-12-15 00:00:00 UTC ]
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Titles on rugby, cycling, horse racing and Gaelic games have been shortlisted for this year... Continue reading at The Bookseller
[ The Bookseller | 2011-11-28 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Tue, 15/11/2011 - 09:30 Books apps from Faber, NosyCrow, Penguin, HarperCollins and Transworld have been shortlisted for the FutureBook Innovation Awards, while new companies including 24Symbols, Anobii, and Unbound have been shortlisted in the... Continue reading at The Bookseller
[ The Bookseller | 2011-11-15 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 11/11/2011 - 07:33 Blackwell and Waterstone's have unveiled two charity campaigns in the run-up to Christmas. read more Continue reading at The Bookseller
[ The Bookseller | 2011-11-11 00:00:00 UTC ]
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At a time when many magazines are lowering prices or giving content away, New York Magazine is choosing another route. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-10 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Wed, 09/11/2011 - 08:07 The History Press is to publish a title which claims to offer new insights into the historical phenomenon of Jack the Ripper and the creation of Bram Stoker's Dracula. The Dracula Secrets: Jack the Ripper and the Darkest... Continue reading at The Bookseller
[ The Bookseller | 2011-11-09 00:00:00 UTC ]
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Yale University Press will be nosing around authors' bookshelves with the publication of... Continue reading at The Bookseller
[ The Bookseller | 2011-10-31 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 25/10/2011 - 08:30 The six shortlisted books competing to win 2012s $50,000 DSC Prize for South Asian Literature have been unveiled. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-25 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 04/10/2011 - 17:08 Waterstone's has unveiled a new board of directors, including a chairman with business links to Barnes & Noble. Miranda Curtis, believed to be Waterstone's first chairman in at least 20 years, works for digital broadband... Continue reading at The Bookseller
[ The Bookseller | 2011-10-04 00:00:00 UTC ]
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The long awaited device that has been rumored to shake up Apple's dominance of the tablet market is here. Amazon.com, Inc. announced early Wednesday that its 7-inch tablet product, the Kindle Fire (pictured), is finally hitting the market. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-28 00:00:00 UTC ]
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Publication Date: Tue, 27/09/2011 - 08:30 Titles on words, waves and the periodic table have made it through to the final six for the Royal Society Winton Prize for Science Books, described as an "intensely rewarding and eye-opening" shortlist by the judges. Guy Deutschers Through the Language... Continue reading at The Bookseller
[ The Bookseller | 2011-09-27 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Tue, 20/09/2011 - 08:30 Macmillan Children's Books has created an animated cover for the ebook of Frank Cottrell Boyce's Chitty Chitty Bang Bang Flies Again, which it hopes will attract the interest of bloggers. The covers can be seen at... Continue reading at The Bookseller
[ The Bookseller | 2011-09-20 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 09/09/2011 - 08:20 Weidenfeld & Nicolson has landed an artistic coup with a cover image created exclusively by British artist David Hockney for Bryan Appleyard's book, The Brain is Wider than the Sky. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-09 00:00:00 UTC ]
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In addition to Penton Media folding 123-year old American Printer magazine, Penton's PFFC (Paper, Film & Foil Converter) is also ceasing publication with its August issue (September editorial content will be posted to the website before the digital products fold as well). Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-23 00:00:00 UTC ]
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I've been lucky enough to have my book published in a few countries now, and despite the universal subject matterthe periodic tableeach country has had a different take on it. Some publishers merely tweaked the book: The British, for instance, re-imagined the cover. More drastically, the... Continue reading at Slate
[ Slate | 2011-08-17 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 02/08/2011 - 09:03 Ebury has launched a digital imprint, initially focusing on abridged versions of Ebury's narrative non-fiction titles, called Lives Less Ordinary. Deputy publisher Andrew Goodfellow is behind the new range of digital... Continue reading at The Bookseller
[ The Bookseller | 2011-08-02 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 13/07/2011 - 15:34 The Booksellers Association has issued a last minute plea for independent booksellers to suggest titles for its 2011 Christmas catalogue. Indies have until the deadline of 22nd July to order the catalogue. Submissions will be... Continue reading at The Bookseller
[ The Bookseller | 2011-07-13 00:00:00 UTC ]
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