Marie Claire's Denim Issue 'Unzips' to Reveal Cover

Marie Claire's denim-themed August issue is arriving at subscribers' homes with an extra cover they "unzip" to open by pulling on a perforated strip.Guess logos wallpaper the inside of the magazine's zipped-down cover, which cost the brand something in the mid six figures, said Nancy Berger Cardone, VP, publisher and chief revenue officer of Marie Claire, which is published by Hearst."We wanted something interactive off the cover that would create a new experience for our audience but also play into the denim theme," Ms. Cardone said. "Creating the reveal of the cover through the denim zipper seemed perfect." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-07-21 00:00:00 UTC ]
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[ The Bookseller | 2014-06-19 00:00:00 UTC ]
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Mary Higgins Clark to Collaborate on New Novel

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[ Publishers Weekly | 2014-06-17 00:00:00 UTC ]
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[ The Bookseller | 2014-06-15 00:00:00 UTC ]
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Rising Stars 2014 list revealed

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[ The Bookseller | 2014-06-13 00:00:00 UTC ]
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Book cover clichés: have you spotted recurrent designs?

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[ The Guardian | 2014-06-12 00:00:00 UTC ]
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Hachette reveals Amazon digital sales share

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[ The Bookseller | 2014-06-11 00:00:00 UTC ]
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The Future of Music: U.S. to Review Rules Covering Streaming Music Fees

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[ Advertising Age | 2014-06-04 00:00:00 UTC ]
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BEA 2014: IBPA Reveals 2014 Benjamin Franklin Winners

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[ Publishers Weekly | 2014-05-31 00:00:00 UTC ]
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BEA 2014: Dick Cavett Reveals His Brief Encounters

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[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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BEA 2014: Alan Cumming: A Life Revealed

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[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Field & Stream Cover Brings In a New Audience

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[ Folio Magazine | 2014-05-28 00:00:00 UTC ]
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Startups Revealed for 2014 BookExpo Challenge

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[ Publishers Weekly | 2014-05-23 00:00:00 UTC ]
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Claire Bord joins Bookouture, makes first acquisition

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[ The Bookseller | 2014-05-20 00:00:00 UTC ]
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Shortlist revealed for Oscar's First Book Prize

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[ The Bookseller | 2014-05-09 00:00:00 UTC ]
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Rio Ferdinand to release "revealing autobiography"

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[ The Bookseller | 2014-05-06 00:00:00 UTC ]
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[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
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[ Publishers Weekly | 2014-04-29 00:00:00 UTC ]
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