Marie Claire's Denim Issue 'Unzips' to Reveal Cover

Marie Claire's denim-themed August issue is arriving at subscribers' homes with an extra cover they "unzip" to open by pulling on a perforated strip.Guess logos wallpaper the inside of the magazine's zipped-down cover, which cost the brand something in the mid six figures, said Nancy Berger Cardone, VP, publisher and chief revenue officer of Marie Claire, which is published by Hearst."We wanted something interactive off the cover that would create a new experience for our audience but also play into the denim theme," Ms. Cardone said. "Creating the reveal of the cover through the denim zipper seemed perfect." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-07-21 00:00:00 UTC ]
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New Harry Potter covers – in animated gifs

To celebrate Harry Potter Book Night we have a mesmerising insight into how Jonny Duddle created new Harry Potter covers for JK Rowling’s beloved series. So feast your eyes and enjoy these process animationsPlus win a complete set of the newly illustrated Harry Potter books in hardback – find... Continue reading at The Guardian

[ The Guardian | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jk rowling #beloved series #complete set


Paris Exhibit Praises the World of Book Covers

We Love Books! is an exhibit within the second edition of the inspiring Graphic Arts Festival taking place in Paris until March 4th. The post Paris Exhibit Praises the World of Book Covers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book covers #love books #march 4th


Rankin reveals Rebus plan

Crime writer Ian Rankin is working on a new Rebus novel. The author gave hints about the new book to his Twitter followers, writing: “So much *plot* in this new book I'm doing, I'm having to focus on that so it doesn't wriggle away from me. Character/nuance/etc for later.” He continued: “Once I... Continue reading at The Bookseller

[ The Bookseller | 2015-01-30 00:00:00 UTC ]
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'Guantánamo Diary,' written by an inmate, reveals inside look at infamous prison

Mohamedou Ould Slahi’s personal diary, which was published Tuesday by Little, Brown, is being billed as the first book written by a Guantánamo detainee. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book written #guantnamo diary #published tuesday


Gross and Awesome: Businessweek's Cover Model Goes Topless (for the First Time)

Bloomberg Businessweek's latest cover offers a first for the magazine, according to Josh Tyrangiel, the magazine's editor in chief. This week's cover features @bw's first-ever shirtless male model! http://t.co/EOIqeFKvwB pic.twitter.com/QD2EiKXZFv Continue reading at AdAge.com Continue reading at Advertising Age

[ Advertising Age | 2015-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomberg businessweek #josh tyrangiel


Kim Kardashian's butt missing from book cover

Kim Kardashian West has revealed the surprisingly posterior free cover of her selfie book. Continue reading at Stuff

[ Stuff | 2015-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kim kardashian #book cover


Costa Short Story Award identities revealed

The identities of the finalists for the Costa Short Story Award 2014 have been announced, with writers from England, Scotland, Wales and Northern Ireland making the shortlist. The shortlist was chosen by a panel of judges including writers Patrick Gale and Victoria Hislop; Richard Beard,... Continue reading at The Bookseller

[ The Bookseller | 2015-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #victoria hislop #richard beard #national academy #fanny blake #books editor #simon trewin


Houellebecq reveals change of mind on Islam

Michel Houellebecq has said that "even an inattentive reading" of his latest novel Submission would show it was not Islamophobic, and that he has changed his views on the religion since the 2001 interview in which he called it the most stupid one in the world. The novelist made the comments in... Continue reading at The Bookseller

[ The Bookseller | 2015-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #michel houellebecq #novelist made #charlie hebdo


Digital publishers turn to cartoons to cover the news

The future of digital publishing is increasingly borrowing from the long history of newspapers' political cartoons. The post Digital publishers turn to cartoons to cover the news appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news appeared #digital publishing #long history


BBC revises Muhammad ban as BBC1 news bulletin features Charlie Hebdo cover

Corporation says revision began before Paris attack, but David Dimbleby still quotes out-of-date guidelines on Question TimeThe BBC is revising its own rules banning the representation of the prophet Muhammad “in any shape or form”, it has emerged after a Charlie Hebdo cover featured on BBC1’s... Continue reading at The Guardian

[ The Guardian | 2015-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paris attack #terrorist attack #paris offices #special edition


What the Numbers Reveal About the 2014 Bestsellers

It was much easier to characterize the bestseller terrain in the two years before 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-09 00:00:00 UTC ]
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PRH reveals new international sales structures

Penguin Random House in the UK and in the US are today (17th December) announcing new international sales-leadership structures for continental Europe. PRH US’s Cyrus Kheradi, s.v.p., director, international sales and marketing, has named Anke Reichelt as regional sales director for... Continue reading at The Bookseller

[ The Bookseller | 2014-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #continental europe #international sales


Kobo reveals its UK bestsellers and 'most read'

Romance is the main genre which Kobo platform users in the UK read all the way to the end, an inaugural Kobo Book Report on e-reading trends in the UK has found. Kobo has revealed both its top purchases, and which books readers actually completed. It found that romance was the most thoroughly... Continue reading at The Bookseller

[ The Bookseller | 2014-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk bestsellers #kobo platform


ANA Bot Report Reveals Unsettling Truth About Premium Publisher Inventory

A 60-day study conducted by the Association of National Advertisers and ad fraud detection company White Ops came to a conclusion likely to unsettle many digital ad buyers: purchasing ads from premium publishers does not protect marketers from fraud."Advertisers who assume that traffic to... Continue reading at Advertising Age

[ Advertising Age | 2014-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad fraud #premium publishers #report stated #waste $6


Apple reveals iBooks bestsellers in UK

Apple’s iBooks store in the UK has released its "Best of 2014" list showing that titles with film tie-ins led to the highest sales on the platform among paid-for titles. In fiction, The Fault in Our Stars by John Green (Penguin) sold the most units on the UK iBooks platform in 2014, followed by... Continue reading at The Bookseller

[ The Bookseller | 2014-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ibooks store #highest sales #book thief #film releases


PressReader Reveals Massive Global Network of Partners

Over 5,600 hotels, libraries, cafés and cruise lines are now sponsoring PressReader HotSpots in their locations, offering guests 3,500 newspapers and magazines.   To find the nearest PressReader HotSpot, please visit pressreader.com ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-12-05 00:00:00 UTC ]
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Anne Marie Métailié: “Publishing Requires Bulletproof Stubbornness”

France’s Anne Marie Métailié, winner of the Guadalajara Book Fair’s (FIL) publishing merit award, describes working in publishing as an imperfect love story. The post Anne Marie Métailié: “Publishing Requires Bulletproof Stubbornness” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-12-04 00:00:00 UTC ]
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30 Years of Iconic Criterion Covers Collected in One Beautiful Book

Criterion Designs is a beautiful book that captures 30 years of iconic movie covers. The post 30 Years of Iconic Criterion Covers Collected in One Beautiful Book appeared first on WIRED. Continue reading at Wired

[ Wired | 2014-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #beautiful book


Remote e-lending pilot project reveals half-year trends

Remote ebook lending in libraries leads to a "significant" increase in borrowing, but not to an increase in book buying, according to interim trends noted at the six-month stage of a year-long pilot project. Continue reading at The Bookseller

[ The Bookseller | 2014-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book buying


Costa shortlist revealed in record year for entries

Books by a brain surgeon, a former Mormon, a chef and an acclaimed artist are among those shortlisted for the 2014 Costa Book Awards. The awards honour books published in the last year in five categories – First Novel, Novel, Biography, Poetry and Children’s Book. This year the awards received... Continue reading at The Bookseller

[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #record year #brain surgeon #record number