Marie Claire's denim-themed August issue is arriving at subscribers' homes with an extra cover they "unzip" to open by pulling on a perforated strip.Guess logos wallpaper the inside of the magazine's zipped-down cover, which cost the brand something in the mid six figures, said Nancy Berger Cardone, VP, publisher and chief revenue officer of Marie Claire, which is published by Hearst."We wanted something interactive off the cover that would create a new experience for our audience but also play into the denim theme," Ms. Cardone said. "Creating the reveal of the cover through the denim zipper seemed perfect." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-21 00:00:00 UTC ]
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A “scratch and sniff” front cover for The Twits and more details about Jacqueline Wilson’s reworking of What Katy Did Next were some of the highlights of a Penguin Random House Children’s showcase, held yesterday (25th March) at Foyles Charing Cross. The event was the first media... Continue reading at The Bookseller
[ The Bookseller | 2015-03-26 00:00:00 UTC ]
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Ten authors have been named as finalists for the Man Booker International Prize 2015, representing countries including Hungary, Guadeloupe, and the Republic of Congo. Each writer is now in the running to win a £60,000 prize, with the winner announced in a ceremony at the Victoria and Albert... Continue reading at The Bookseller
[ The Bookseller | 2015-03-25 00:00:00 UTC ]
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Bloomsbury and the National Literacy Trust have shortlisted six writers for a competition to find unpublished children’s authors. Bloomsbury received 400 entries to this year’s New Children’s Author Prize, launched last year, which asks aspiring authors to pay £30 to enter in order to raise... Continue reading at The Bookseller
[ The Bookseller | 2015-03-24 00:00:00 UTC ]
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The Leadership for Libraries task force is backed by £250,000 funding from the Department for Culture, Media and Sport, will look for more funding from trusts and foundations, and hopes to appoint a "brilliant" chief executive in addition to chair Paul Blantern, William Sieghart has revealed. Continue reading at The Bookseller
[ The Bookseller | 2015-03-21 00:00:00 UTC ]
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Nine out of ten French read books last year and on average people read 16 books a year: 14 in print, 2 digital. Still, the French see room for improvement. The post Study Reveals the Relationship Between the French and Reading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-18 00:00:00 UTC ]
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The shortlists will be released on April 15, and the winners will be announced on May 13. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-18 00:00:00 UTC ]
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The 20-strong longlist for this year's Baileys Women's Prize for Fiction features five debut novels, alongside an author nominated for her 20th book. Continue reading at BBC News
[ BBC News | 2015-03-10 00:00:00 UTC ]
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What Super Bowl Sunday is to ESPN, today is to the tech publishing world. For today, Apple will unveil (for the second time) its Internet-enabled “smartwatch,” appropriately dubbed the Apple Watch. Which means that every tech publ ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-10 00:00:00 UTC ]
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What Super Bowl Sunday is to ESPN, today is to the tech publishing world. For today, Apple will unveil (for the second time) its Internet-enabled “smartwatch,” appropriately dubbed the Apple Watch. Which means that every tech publication of note is live-blogging what is, despite the oversized... Continue reading at Digiday
[ Digiday | 2015-03-09 00:00:00 UTC ]
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The regional shortlists and winners of The Bookseller Industry Awards’ Independent Bookshop of the Year category, sponsored by Gardners Books, have been praised by the judging committee for their “creativity, passion and [for] demonstrating the very best the sector has to offer”. The judges —... Continue reading at The Bookseller
[ The Bookseller | 2015-03-06 00:00:00 UTC ]
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Perennially popular authors such as Allan Ahlberg and multi-authored series such as Rainbow Magic top the charts of children’s books sold to libraries, according to Peters Books & Furniture. The library supplier revealed exclusive sales data to The Bookseller, which showed that the... Continue reading at The Bookseller
[ The Bookseller | 2015-03-03 00:00:00 UTC ]
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'Bibliography,' which will be released in the US in April, includes details about alternate titles considered and also tells readers which 'Harry Potter' book Rowling got 'sick' of reading after many edits. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-03 00:00:00 UTC ]
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Recording the author’s weariness with revisions, and hugger mugger meetings over manuscripts, new book collects ‘definitive’ behind-the-scenes storiesThe door to the chamber of secrets has opened a crack, as a bibliography of JK Rowling’s work reveals insider details about the publication of her... Continue reading at The Guardian
[ The Guardian | 2015-02-27 00:00:00 UTC ]
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Cookery writer and television presenter Mary Berry will be Guest of Honour at The London Book Fair (LBF), officially opening the conference on Tuesday 14th April. Jacks Thomas, director of LBF, said: “What better way to celebrate LBF’s move to a much-loved and world-renowned new home than to... Continue reading at The Bookseller
[ The Bookseller | 2015-02-26 00:00:00 UTC ]
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Publisher continues exploring the limits of native ads. The post Forbes Puts an Ad on its Cover appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-18 00:00:00 UTC ]
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A native ad for Fidelity will appear on the cover of the latest issue of Forbes, which hits newsstands on Monday. The ad is on the actual cover -- it's not part of a foldout or second cover.Forbes was among the first publications to fully embrace native advertising -- a tactic where ads seek to... Continue reading at Advertising Age
[ Advertising Age | 2015-02-13 00:00:00 UTC ]
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HarperCollins non-fiction will publish a biography of Sir Tom Jones ahead of his 75th birthday this year. Natalie Jerome signed rights to the biography and a further book from Sean Smith in October, but did not reveal the subject of the book. Continue reading at The Bookseller
[ The Bookseller | 2015-02-07 00:00:00 UTC ]
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Dutch designer Thijs Biersteker has come up with a book jacket that will only open when a prospective reader shows the right facial expression. The post When A Book Cover Judges You appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-06 00:00:00 UTC ]
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You can't open this book—literally—until you make it clear you don't have any preconceived notions.I'll admit it: I definitely judge books by their covers. But this book might train those of us who are prone to snap judgments to become slightly better people. If you look at the book with... Continue reading at Fast Company
[ Fast Company | 2015-02-06 00:00:00 UTC ]
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Michael O’Mara Books will publish a new book by biographer Andrew Morton titled 17 Carnations: The Windsors, The Nazis and the Cover-up. Michael O’Mara acquired UK and Commonwealth rights, excluding Canada, from the book’s American publisher, Grand Central Publishing. O’Mara said: “It’s... Continue reading at The Bookseller
[ The Bookseller | 2015-02-05 00:00:00 UTC ]
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