Marie Claire's denim-themed August issue is arriving at subscribers' homes with an extra cover they "unzip" to open by pulling on a perforated strip.Guess logos wallpaper the inside of the magazine's zipped-down cover, which cost the brand something in the mid six figures, said Nancy Berger Cardone, VP, publisher and chief revenue officer of Marie Claire, which is published by Hearst."We wanted something interactive off the cover that would create a new experience for our audience but also play into the denim theme," Ms. Cardone said. "Creating the reveal of the cover through the denim zipper seemed perfect." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-21 00:00:00 UTC ]
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E L James' Fifty Shades of Grey series has claimed five spots on Apple's iBooks 2015 best-selling fiction chart while Jeffrey Archer has claimed four spots and Lee Child has two. Continue reading at The Bookseller
[ The Bookseller | 2015-12-11 00:00:00 UTC ]
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Kickstarter, and crowdfunding in general, continues to transform the way small publishers and self-publishers secure funding for all types of book projects. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-04 00:00:00 UTC ]
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The number of children in the UK who took part in The Reading Agency’s Summer Reading Challenge this year was down 2.8% on last year’s figure. Continue reading at The Bookseller
[ The Bookseller | 2015-11-27 00:00:00 UTC ]
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Ann-Janine Murtagh, executive publisher of HarperCollins Children’s Books, is expecting her “biggest ever Christmas” thanks to a partnership with Sainsbury’s, which has resulted in Judith Kerr’s picture book feline Mog starring in the supermarket’s festive TV advert. Continue reading at The Bookseller
[ The Bookseller | 2015-11-23 00:00:00 UTC ]
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Egmont Publishing has revealed the title and authors of a new Winnie-the-Pooh sequel. Continue reading at The Bookseller
[ The Bookseller | 2015-11-21 00:00:00 UTC ]
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Russian editions of YA author’s bestselling Kane Chronicles will now depict his African American character accuratelyThe bestselling American author Rick Riordan has thanked his Russian publisher for no longer “whitewashing” its jacket illustration of his character Carter, an African American... Continue reading at The Guardian
[ The Guardian | 2015-11-18 00:00:00 UTC ]
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Eight years ago, we featured the 22-year-old creator of a site with 19 million users. 1.5 billion members later, the adventure continues.In early 2007, Fast Company senior writer Ellen McGirt got a rush assignment from the magazine's editor, Bob Safian. Both were newcomers to the publication,... Continue reading at Fast Company
[ Fast Company | 2015-11-17 00:00:00 UTC ]
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The shortlist for the Waterstones Book of the Year 2015 has been revealed, featuring a list that would "not have been produced by an algorithm,” the chain's m.d. James Daunt has said. The eight-strong selection nominated by Waterstones booksellers across the UK encompasses four novels, three... Continue reading at The Bookseller
[ The Bookseller | 2015-11-13 00:00:00 UTC ]
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The new bimonthly magazine seeks to provide Southwest Missouri with "networking in print." The post Business-Focused 417 Magazine Spin-Off Publishes First Issue appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-11-12 00:00:00 UTC ]
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Sunjeev Sahota and Sara Taylor are among the four authors who have made the shortlist for The Sunday Times/PFD Young Writer of the Year Award. Continue reading at The Bookseller
[ The Bookseller | 2015-11-10 00:00:00 UTC ]
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Among the the authors set to appear at BookCon 2016 are 'Bridesmaid' star Chris O'Dowd along with his co-author, Nick V. Murphy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-09 00:00:00 UTC ]
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Microsoft’s November updates to the Surface Pro 4 and Surface Book appear to be designed to fix complaints that users have had about the screen flickering on both devices. According to Microsoft, the Surface Book received five updates, while the SP4 received four. The only difference is that... Continue reading at PC World
[ PC World | 2015-11-04 00:00:00 UTC ]
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Horror comic book legend Steve Bissette gives his four top tips on designing covers that scare the hell out of you.I grew up reading comics in the '80s and '90s. X-Men, Justice League, and The Tick were my favorites. Every Thursday I couldn't wait to go to the comic store to peruse the latest... Continue reading at Fast Company
[ Fast Company | 2015-10-29 00:00:00 UTC ]
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A story about a bobsledding team in the 1932 Winter Olympics, three football titles, one cricket and one boxing book compete for the William Hill Sports Book of the Year Award. The shortlist features debut book Speed Kings by Andy Bull (Bantam Press) – which marks the first book about... Continue reading at The Bookseller
[ The Bookseller | 2015-10-28 00:00:00 UTC ]
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YA author James Dawson has announced that he is transitioning to being a woman. In a statement, Dawson said: “About 18 months ago I started what will be a very long journey into living as a woman. It was while writing This Book Is Gay (Hot Key Books) that I realised I had far more in common... Continue reading at The Bookseller
[ The Bookseller | 2015-10-25 00:00:00 UTC ]
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The Interactive Advertising Bureau today said the digital publishing industry has cared too much about revenues and too little about user experience and needs therefore to accept blame for the rising popularity of ad blockers. So it's launching an effort called L.E.A.N. Ads, with the acronym... Continue reading at AdWeek
[ AdWeek | 2015-10-15 00:00:00 UTC ]
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Anthology of uncollected writings should secure a reappraisal of notorious occultist, says publisherAleister Crowley, the occultist once dubbed the “wickedest man in the world”, is due for a reassessment as a short-story writer, according to a new anthology of his uncollected writing which... Continue reading at The Guardian
[ The Guardian | 2015-10-15 00:00:00 UTC ]
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HarperCollins has unveiled 12 book jackets for Unrivaled by Alison Noel, one of the authors in its global publishing program. The company revealed the the covers [below] at its stand at Frankfurt Book Fair today (Wednesday), and said the release of the book was an "unprecedented simultaneous... Continue reading at The Bookseller
[ The Bookseller | 2015-10-15 00:00:00 UTC ]
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Atlantic Books has two titles on the shortlist for the Samuel Johnson Prize for Non-Fiction 2015, which celebrates the best in non-fiction writing. The shortlisted books were revealed today (11th October) at The Royal Festival Hall in London. Continue reading at The Bookseller
[ The Bookseller | 2015-10-12 00:00:00 UTC ]
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The book blurb is one of the longest-running conventions in publishing and is largely a favor passed among writers and friends. But do they sell books? The post Don’t Judge a Book By Its Cover, Judge it By Its Blurbs appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-07 00:00:00 UTC ]
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