Marie Claire's denim-themed August issue is arriving at subscribers' homes with an extra cover they "unzip" to open by pulling on a perforated strip.Guess logos wallpaper the inside of the magazine's zipped-down cover, which cost the brand something in the mid six figures, said Nancy Berger Cardone, VP, publisher and chief revenue officer of Marie Claire, which is published by Hearst."We wanted something interactive off the cover that would create a new experience for our audience but also play into the denim theme," Ms. Cardone said. "Creating the reveal of the cover through the denim zipper seemed perfect." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-21 00:00:00 UTC ]
News tagged with:
#marie claire
Written By: Benedicte Page Publication Date: Thu, 30/06/2011 - 09:28 E-books are set to "blow apart" cover design, with designers looking to create "identity packages" that can work for both print and digital editions, The Bookseller Cover Design Conference 2011 was told. Marketing strategist... Continue reading at The Bookseller
[ The Bookseller | 2011-06-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#british library
#digital editions
#cover design
Written By: Benedicte Page Publication Date: Tue, 28/06/2011 - 08:40 Group think is overrated in cover design and publishers should only allow a small number of parties to be involved its decision making, a conference has heard. Business psychologist Tony Crabbe was speaking at last week's The... Continue reading at The Bookseller
[ The Bookseller | 2011-06-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#james spackman
#hodder stoughton
#decision making
#small number
#cover design
Written By: Katie Allen Publication Date: Mon, 27/06/2011 - 10:01 Titles on waves, malaria and spiders webs have been longlisted for the Royal Society Winton Prize for Science Books. The 13 titles also include titles by Matt Ridley, Tim Flanney and Alex Bellos. Chair of judges, author Monica... Continue reading at The Bookseller
[ The Bookseller | 2011-06-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#wider recognition
#sheer number
#vast range
#alex bellos
#tim flanney
#matt ridley
#spiders webs
#shortlist revealed
#growing importance
#science books
Written By: Katie Allen Publication Date: Mon, 27/06/2011 - 10:01 Titles on waves, malaria and spiders webs have been longlisted for the Royal Society Winton Prize for Science Books. The 13 titles also include titles by Matt Ridley, Tim Flanney and Alex Bellos. Chair of judges, author Monica... Continue reading at The Bookseller
[ The Bookseller | 2011-06-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#wider recognition
#sheer number
#vast range
#alex bellos
#tim flanney
#matt ridley
#spiders webs
#growing importance
#science books
Written By: Gayle Feldman Publication Date: Thu, 26/05/2011 - 08:52 Thriller writer Barry Eisler, who turned his back on a two-book deal for half a million dollars from St Martins Press, has decided to accept six figures from Amazon and become one of its first frontlist authors. The Eisler... Continue reading at The Bookseller
[ The Bookseller | 2011-05-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#buy bn
#million dollars
Written By: Katie Allen Publication Date: Mon, 23/05/2011 - 09:33 S J Bolton , Mo Hayder and Susan Hill are among the authors shortlisted for this years Crime Writers Associations Dagger in the Library, as the CWA reveals its Dagger shortlists. Jason Goodwin, Philip Kerr and RJ Ellory are... Continue reading at The Bookseller
[ The Bookseller | 2011-05-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#philip kerr
#authors shortlisted
#susan hill
Written By: Caroline Horn Publication Date: Fri, 13/05/2011 - 15:40 Publishers are remaining tight-lipped about recent price increases in books for children and teenagers. Price increases have seen some young adult titles being priced at £18, with some paperback fiction given an £8.99 price... Continue reading at The Bookseller
[ The Bookseller | 2011-05-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#high street
#price rises
#raised concerns
#paperback fiction
#remaining tight-lipped
#cover prices
Written By: Caroline Horn Publication Date: Tue, 03/05/2011 - 15:19 Puffin has revealed that a new Wimpy Kid book, the sixth in Jeff Kinney's series, will be published globally in the autumn. Exact publication date and the title of the book are not yet available and content will be embargoed... Continue reading at The Bookseller
[ The Bookseller | 2011-05-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#jeff kinney
Written By: Graeme Neill Publication Date: Mon, 18/04/2011 - 15:11 Canongate will publish a book co-created by JJ Abrams, the man behind "Lost" and "Star Trek", next year after a deal was signed during London Book Fair. read more Continue reading at The Bookseller
[ The Bookseller | 2011-04-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#star trek
Written By: Charlotte Williams and Graeme Neill Publication Date: Mon, 11/04/2011 - 08:30 World Book Night organisers have unveiled future plans for the event, which is scheduled to take place on 23rd April 2012. Foyles marketing manager Julia Kingsford has been appointed WBN chief executive.... Continue reading at The Bookseller
[ The Bookseller | 2011-04-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ursula mackenzie
#artistic director
#charlotte williams
Written By: Charlotte Williams Publication Date: Fri, 08/04/2011 - 17:06 Vintage Classics has launched its fourth cover design competition for children, choosing The Wizard of Oz as this year's book. The competition, in partnership with the Times' Young Times and Random House Children's Books,... Continue reading at The Bookseller
[ The Bookseller | 2011-04-08 00:00:00 UTC ]
More news stories like this |
Written By: Graeme Neill and Katie Allen Publication Date: Wed, 06/04/2011 - 14:50 A Freddie Mercury biography and a six-figure deal signed following a trans-Atlantic auction are among the pre London Book Fair deals agented by Mulcahy Conway Associates. The agency said it anticipated a busy... Continue reading at The Bookseller
[ The Bookseller | 2011-04-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#rights deals
#busy fair
#graeme neill
Written By: Lisa Campbell Publication Date: Tue, 05/04/2011 - 09:39 The struggling HMV Group has bought more time to pass covenant tests while issuing a third profit warning. The group, which owns Waterstone's, said "trading conditions have remained difficult" since it issued its last profit... Continue reading at The Bookseller
[ The Bookseller | 2011-04-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#month ago
#remained difficult
#trading conditions
#hmv issues
#profit warning
Written By: Lisa Campbell Publication Date: Tue, 01/03/2011 - 09:28 The HMV Group has issued its second profit warning of the year and will breach a bank covenant test when it announces full year results in April. read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#hmv group
#profit warning
#hmv issues
Plot thickens: Dominic Lawson denies new accusations that he helped MI6 agents when working for the SpectatorRelated stories:MI6's lawyers lose spy book appeal Pen mightier than the sword Russian colonel's defection an intelligence coup for Britain Dominic Lawson, the editor of the Sunday... Continue reading at The Guardian
[ The Guardian | 2001-01-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#spectator magazine
#sunday telegraph