Marie Claire's Denim Issue 'Unzips' to Reveal Cover

Marie Claire's denim-themed August issue is arriving at subscribers' homes with an extra cover they "unzip" to open by pulling on a perforated strip.Guess logos wallpaper the inside of the magazine's zipped-down cover, which cost the brand something in the mid six figures, said Nancy Berger Cardone, VP, publisher and chief revenue officer of Marie Claire, which is published by Hearst."We wanted something interactive off the cover that would create a new experience for our audience but also play into the denim theme," Ms. Cardone said. "Creating the reveal of the cover through the denim zipper seemed perfect." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-07-21 00:00:00 UTC ]
News tagged with: #marie claire

Other news stories related to: "Marie Claire's Denim Issue 'Unzips' to Reveal Cover"


Fourth Millennium book cover revealed

The fourth book in the late Stieg Larsson’s Millennium series will be called The Girl in the Spider’s Web. Quercus today (31st March) revealed the title and the UK cover for the book, which has been written by Swedish author David Lagercrantz, co-author of footballer Zlatan Ibrahimovic’s... Continue reading at The Bookseller

[ The Bookseller | 2015-04-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #uk cover #millennium series #fourth book


Sequel to Stieg Larsson’s Millennium novels: title and cover revealed

The Girl in the Spider’s Web, continuing the Girl With the Dragon Tattoo sequence, was written by David Lagercrantz and will be published worldwide this AugustFirst, there was The Girl with the Dragon Tattoo. Then, she Played With Fire and Kicked the Hornet’s Nest. Now, more than 10 years since... Continue reading at The Guardian

[ The Guardian | 2015-03-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #british publisher #lisbeth salander #dragon tattoo #published worldwide #david lagercrantz #millennium novels #stieg larsson


Cover Reveal: Harper Lee's 'Go Set a Watchman'

HarperCollins unveiled the jacket of the hotly anticipated novel, with president and publisher of general books Michael Morrison noting that the design "draws on the style of the decade the book was written, but with a modern twist." Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #modern twist #harper lee #cover reveal


Marie Claire Goes Low-Budget with Live Valentine's Day Game Show

Marie Claire is a highly polished magazine; its recent foray into digital video was not.The Hearst-owned title live-streamed its first dating show "The Love Match" on Friday, where three women "looking to find love" were paired with one of three eligible bachelors. Marie Claire staffers... Continue reading at Advertising Age

[ Advertising Age | 2014-02-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital business #google hangout #find love


Why this year's Vanity Fair Hollywood Issue cover is a great leap forward

The annual showbiz gatefold tableau, an Annie Leibovitz shot of the cream of the film world wearing funny-looking clothes, has finally overcome its past shortcomingsAwards season breaks into a gallop with the first peek at Vanity Fair's Hollywood Issue, second only to the Superbowl as an annual... Continue reading at The Guardian

[ The Guardian | 2014-02-04 00:00:00 UTC ]
More news stories like this |


New Wimpy Kid cover revealed

Puffin has released the cover and title of the eighth Diary of a Wimpy Kid book by Jeff Kinney... Continue reading at The Bookseller

[ The Bookseller | 2013-08-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #jeff kinney #eighth diary


Bridget Jones cover revealed

Jonathan Cape has revealed the cover for Helen Fielding's forthcoming Bridget Jones novel,... Continue reading at The Bookseller

[ The Bookseller | 2013-07-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #helen fielding #jonathan cape


Cover for Casual Vacancy paperback revealed

Little, Brown will be releasing J K Rowling's The Casual Vacancy in paperback format... Continue reading at The Bookseller

[ The Bookseller | 2013-03-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #paperback format #casual vacancy


Dan Brown's Inferno covers revealed

The cover jackets for Dan Brown's forthcoming book, Inferno, are revealed by publishers. Continue reading at BBC News

[ BBC News | 2013-02-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #dan brown


Marie Claire to debut NFC technology for magazine ad

Marie Claire is to debut a near field communications (NFC)-enabled ad in its pages, after striking a deal with healthcare business Nuffield Health. Continue reading at Media Week

[ Media Week | 2012-11-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #marie claire


The Casual Vacancy cover revealed

Little, Brown has released the cover for J K Rowling's first adult novel, The Casual Vacancy... Continue reading at The Bookseller

[ The Bookseller | 2012-07-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #casual vacancy


IPC Media appoints Evans as publisher of Marie Claire

IPC Media magazine Marie Claire has appointed Toby Evans as publisher, from his position as associate publisher on woman's weekly title Look. Continue reading at Media Week

[ Media Week | 2012-01-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #marie claire #associate publisher


Hearst Uses Marie Claire @Work to Grab Younger Audiences

Hearst Magazines is launching a supplement to Marie Claire magazine today in an attempt to drive interest and attract new and younger demographics of readers. The 72-page November supplement, entitled Marie Claire @Work, will roll out with 100,000 issues on newsstands. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hearst magazines


Marie Claire to launch biannual fashion magazine

IPC Media has announced a number of proposed changes for monthly fashion title Marie Claire next year, including a larger format, a redesigned website and a new biannual fashion magazine. Continue reading at Media Week

[ Media Week | 2011-09-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #redesigned website #ipc media #marie claire


Marie Claire publisher claims new technology boosts newsletter subs 60% in a year

IPC Media claims its email marketing has been "revolutionised" by a new technology platform that has led newsletter subscriptions to increase almost 60% in a single year. Continue reading at Media Week

[ Media Week | 2011-06-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #technology platform #email marketing #single year


Marie Claire's Anti-Apple Maneuver

Marie Claire is becoming the latest publisher to seek an alternative to Apple’s walled garden. The fashion magazine has optimized MarieClaire.com for the iPad, giving it a Flipboard-like look that’s designed for the tablet. Marie Claire created the site using technology company Onswipe, which... Continue reading at AdWeek

[ AdWeek | 2011-06-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #american express #digital magazines #sell subscriptions


Justine Southall appointed publisher of Marie Claire

Justine Southall, previously the publisher of NatMag's Cosmopolitan magazine, has been made publisher of IPC's women's glossy, Marie Claire. Continue reading at Media Week

[ Media Week | 2011-04-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #cosmopolitan magazine #marie claire


Cover to Cover Books for Young Readers Announces New Owner

The Columbus, Ohio–based children's bookstore, one of the country's oldest, has announced that it was sold to store manager Bryan Loar, a former librarian, in December. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-21 04:00:00 UTC ]
More news stories like this | All news stories tagged with:


Anatomy of a Book Cover: The Process of Book Cover Design

How does book cover design work? Find here an introduction to the process, both in self- and traditional publishing. Continue reading at Book Riot

[ Book Riot | 2023-07-10 10:30:00 UTC ]
More news stories like this | All news stories tagged with: #book cover #traditional publishing


Art from Cover to Cover: Spotlight on Tra Publishing

With visually stunning, bespoke titles that focus on environmental and social issues, the publisher looks to inspire curious, confident, and engaged young readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-23 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #social issues