Marie Claire's Denim Issue 'Unzips' to Reveal Cover

Marie Claire's denim-themed August issue is arriving at subscribers' homes with an extra cover they "unzip" to open by pulling on a perforated strip.Guess logos wallpaper the inside of the magazine's zipped-down cover, which cost the brand something in the mid six figures, said Nancy Berger Cardone, VP, publisher and chief revenue officer of Marie Claire, which is published by Hearst."We wanted something interactive off the cover that would create a new experience for our audience but also play into the denim theme," Ms. Cardone said. "Creating the reveal of the cover through the denim zipper seemed perfect." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-07-21 00:00:00 UTC ]
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Cover for Casual Vacancy paperback revealed

Little, Brown will be releasing J K Rowling's The Casual Vacancy in paperback format... Continue reading at The Bookseller

[ The Bookseller | 2013-03-18 00:00:00 UTC ]
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Dan Brown's Inferno covers revealed

The cover jackets for Dan Brown's forthcoming book, Inferno, are revealed by publishers. Continue reading at BBC News

[ BBC News | 2013-02-21 00:00:00 UTC ]
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Marie Claire to debut NFC technology for magazine ad

Marie Claire is to debut a near field communications (NFC)-enabled ad in its pages, after striking a deal with healthcare business Nuffield Health. Continue reading at Media Week

[ Media Week | 2012-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marie claire


The Casual Vacancy cover revealed

Little, Brown has released the cover for J K Rowling's first adult novel, The Casual Vacancy... Continue reading at The Bookseller

[ The Bookseller | 2012-07-03 00:00:00 UTC ]
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IPC Media appoints Evans as publisher of Marie Claire

IPC Media magazine Marie Claire has appointed Toby Evans as publisher, from his position as associate publisher on woman's weekly title Look. Continue reading at Media Week

[ Media Week | 2012-01-06 00:00:00 UTC ]
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Hearst Uses Marie Claire @Work to Grab Younger Audiences

Hearst Magazines is launching a supplement to Marie Claire magazine today in an attempt to drive interest and attract new and younger demographics of readers. The 72-page November supplement, entitled Marie Claire @Work, will roll out with 100,000 issues on newsstands. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-26 00:00:00 UTC ]
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Marie Claire to launch biannual fashion magazine

IPC Media has announced a number of proposed changes for monthly fashion title Marie Claire next year, including a larger format, a redesigned website and a new biannual fashion magazine. Continue reading at Media Week

[ Media Week | 2011-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marie claire #ipc media #redesigned website


Marie Claire publisher claims new technology boosts newsletter subs 60% in a year

IPC Media claims its email marketing has been "revolutionised" by a new technology platform that has led newsletter subscriptions to increase almost 60% in a single year. Continue reading at Media Week

[ Media Week | 2011-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #single year #email marketing #technology platform


Marie Claire's Anti-Apple Maneuver

Marie Claire is becoming the latest publisher to seek an alternative to Apple’s walled garden. The fashion magazine has optimized MarieClaire.com for the iPad, giving it a Flipboard-like look that’s designed for the tablet. Marie Claire created the site using technology company Onswipe, which... Continue reading at AdWeek

[ AdWeek | 2011-06-21 00:00:00 UTC ]
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Justine Southall appointed publisher of Marie Claire

Justine Southall, previously the publisher of NatMag's Cosmopolitan magazine, has been made publisher of IPC's women's glossy, Marie Claire. Continue reading at Media Week

[ Media Week | 2011-04-21 00:00:00 UTC ]
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Anatomy of a Book Cover: The Process of Book Cover Design

How does book cover design work? Find here an introduction to the process, both in self- and traditional publishing. Continue reading at Book Riot

[ Book Riot | 2023-07-10 10:30:00 UTC ]
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Art from Cover to Cover: Spotlight on Tra Publishing

With visually stunning, bespoke titles that focus on environmental and social issues, the publisher looks to inspire curious, confident, and engaged young readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-23 05:00:00 UTC ]
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YA Cover Trend: Realistic Illustrated Covers

Take a peek at a trend in YA book covers: realistic illustrated covers! We've rounded up a bunch of gorgeous designs from recent years and launching 2020. Continue reading at Book Riot

[ Book Riot | 2019-11-08 11:35:04 UTC ]
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Cover to Cover bookshop under new ownership

Independent bookshop Cover to Cover in Swansea is to take on new ownership after former owner Sarah Rees has decided to step down. Continue reading at The Bookseller

[ The Bookseller | 2017-07-05 00:00:00 UTC ]
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News Corp quotes anti-immigration TikToker but fails to reveal ex-One Nation MP adviser role

Daily Telegraph featured Jordan Knight as a spokesperson for his self-founded Migration Watch• Follow our Australia news live blog for latest updates• Get our morning and afternoon news emails, free app or daily news podcastAn anti-immigration TikToker was featured in the Daily Telegraph as a... Continue reading at The Guardian

[ The Guardian | 2024-05-04 00:00:27 UTC ]
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At Abu Dhabi Book Fair: Diwan’s New Naguib Mahfouz Book Covers

Egypt's Diwan Publishing holds a place of honor at the Abu Dhabi International Book Fair with its new series of Naguib Mahfouz covers. The post At Abu Dhabi Book Fair: Diwan’s New Naguib Mahfouz Book Covers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-03 23:56:56 UTC ]
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Mary Beth Thomas Out as HarperCollins Offers Sales Buyouts

Mary Beth Thomas, the v-p and director of independent retail sales at HarperCollins, has left the company, PW can confirm. In addition, HarperCollins is offering a voluntary buyout program for salespeople, according to a person familiar with the matter. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-03 04:00:00 UTC ]
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24 of the Best 2024 Book Covers So Far

What adult book covers have struck you as interesting, unique, or otherwise attention-grabbing so far this year? Continue reading at Book Riot

[ Book Riot | 2024-04-23 12:00:00 UTC ]
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Ryan Gosling and Miller/Lord’s Project Hail Mary could be the sci-fi event of 2026

Do you like rip-roaring science fiction books? Do you like movies? Then you are in for a treat in, well, two years. Amazon MGM Studios just set a release date of March 20, 2026 for Project Hail Mary, according to Deadline. It’s based on the Andy Weir novel of the same name, which was one of our... Continue reading at Engadget

[ Engadget | 2024-04-19 17:44:40 UTC ]
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