Marie Claire's denim-themed August issue is arriving at subscribers' homes with an extra cover they "unzip" to open by pulling on a perforated strip.Guess logos wallpaper the inside of the magazine's zipped-down cover, which cost the brand something in the mid six figures, said Nancy Berger Cardone, VP, publisher and chief revenue officer of Marie Claire, which is published by Hearst."We wanted something interactive off the cover that would create a new experience for our audience but also play into the denim theme," Ms. Cardone said. "Creating the reveal of the cover through the denim zipper seemed perfect." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-21 00:00:00 UTC ]
News tagged with:
#marie claire
"A successful magazine cover makes a statement," wrote Richard Just, editor of The Washington Post Magazine, in a note accompanying the Sunday insert's April 21 issue. "The subject being illustrated is worth your time and attention." But for a topic as vital as climate change—around which the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#driving traffic
#visual storytelling
Sir Elton John has finally revealed the title and cover of his first autobiography, Me, to be released in October. Continue reading at The Bookseller
[ The Bookseller | 2019-03-26 00:00:00 UTC ]
More news stories like this |
Margaret Atwood has revealed the cover for The Testaments, the sequel to The Handmaid’s Tale. Continue reading at The Bookseller
[ The Bookseller | 2019-02-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#margaret atwood
#tale sequel
Quercus has announced that the next title in the late Stieg Larsson's Millennium series by David Lagercrantz will be The Girl Who Lived Twice. Continue reading at The Bookseller
[ The Bookseller | 2018-11-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#david lagercrantz
#millennium series
#sixth installment
HarperCollins Children’s Books has revealed the cover of Judith Kerr’s new picture book to celebrate the author’s 95th birthday. Continue reading at The Bookseller
[ The Bookseller | 2018-06-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#95th birthday
#picture book
#harpercollins children
A Guardian investigation shows there were whole months last year when not a single BAME person featured on the cover of our biggest-selling magazines. And when it comes to children’s magazines, the problem is even worse Women’s magazine editors have always understood the importance of a good... Continue reading at The Guardian
[ The Guardian | 2018-04-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#marie claire
#bestseller status
#queen victoria
#popular magazines
As newsstand sales decline, cover design is now more about catching eyes online than on the street. The post Magazine Covers Sell Your Brand, Not Your Issues appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-04-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#cover design
#issues appeared
Epiris expected to sell underperforming titles and cut 1,700-strong workforceThe UK publisher of titles including Marie Claire, NME and Country Life has been sold to private equity company Epiris in a deal thought to be worth about £130m.Time Inc UK, one of Britain’s biggest magazine publishers,... Continue reading at The Guardian
[ The Guardian | 2018-02-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#horse hound
#country life
Parent company Time Inc seeks to sell several assets after revenue from both sales and advertising fell more than expectedThe publisher of magazines including Marie Claire, NME, Wallpaper and TV Times is being put up for sale by its American owner.Time Inc said on Friday it was looking to sell... Continue reading at The Guardian
[ The Guardian | 2017-09-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bob dylan
#final edition
#marie claire
Another futuristic store is launching, bringing us ever closer to the pages of a Philip K. Dick novel. Fashion glossy Marie Claire is teaming up with Mastercard to debut The Next Big Thing Concept Shop, a temporary retail store boasting tech innovations like smart mirrors and new ways to pay.... Continue reading at Advertising Age
[ Advertising Age | 2017-09-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#executive vp
Bloomsbury Children’s Books has revealed the cover of the illustrated edition of Newt Scamander’s Fantastic Beasts and Where to Find Them by J K Rowling. Continue reading at The Bookseller
[ The Bookseller | 2017-07-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#newt scamander
#illustrated edition
#bloomsbury children
Can a guy singing "Satisfy Me" fit into the editorial purview of Cosmopolitan magazine, a publication that typically highlights the opposite end of the male-female sexual flow? In the case of the August 2017 edition, which the Hearst magazine is heralding as its "First-Ever Country Issue," the... Continue reading at AdWeek
[ AdWeek | 2017-07-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#hearst magazine
#opposite end
#cosmopolitan magazine
Philip Pullman has revealed the storm-swept cover of La Belle Sauvage: The Book of Dust Volume One. Continue reading at The Bookseller
[ The Bookseller | 2017-06-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#dust volume
#philip pullman
Little, Brown Book Group has revealed the cover for JK Rowling's screenwriting debut, Fantastic Beasts and Where to Find Them. Continue reading at The Bookseller
[ The Bookseller | 2016-09-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#fantastic beasts
Matt Haig has revealed the cover of his forthcoming book The Girl Who Saved Christmas in a YouTube video. Continue reading at The Bookseller
[ The Bookseller | 2016-07-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#matt haig
#youtube video
Ken Clarke has revealed the cover of his autobiography, Kind of Blue, in a promotional YouTube video, during which he said he "always rather enjoyed the controversy". Continue reading at The Bookseller
[ The Bookseller | 2016-07-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ken clarke
#youtube video
Mills & Boon has revealed drama teacher and public speaker, Courtney Hayles, as the winner of its Man of the Year 2016 competition. Continue reading at The Bookseller
[ The Bookseller | 2016-01-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#public speaker
#mills boon
Check out the cover of Pope Francis' first children's book, 'Dear Pope Francis,' scheduled to be published by Loyola Press on March 1, 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#pope francis
#cover reveal
Company reports 6% rise in pre-tax profits as top executives paid more than £5mMarie Claire and NME publisher Time Inc UK boosted profits to almost £23m last year while paying out more than £5m to staff and top executives at the magazine company.Time Inc UK reported a 6% rise in pre-tax profits... Continue reading at The Guardian
[ The Guardian | 2015-10-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#6% rise
#magazine company
#top executives
#pre-tax profits
#marie claire
Best American Comics Series Editor Bill Kartalopoulos talks about this years volume guest edited by novelist Jonathan Lethem and gives us the first look at the cover by Raymond Pettibon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#american comics