Pupils will learn about footballer’s use of social media to highlight social and race issues he cares aboutMarcus Rashford’s much-lauded use of social media to pursue his campaign against child food poverty and persuade the UK government to expand free school meals is to be studied by pupils as part of their GCSE media studies course.The Manchester United and England footballer has won plaudits for his social justice campaigns, including tackling racist abuse and launching a book club to improve disadvantaged children’s reading, and his use of social media has been key to his ability to spread his message and influence debate. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2021-09-22 08:45:43 UTC ]
News tagged with:
#england footballer
#marcus rashford
#race issues
#uk government
#manchester united
#book club
Understanding publishing in the digital context of 'nearby media' is at the heart of the Frankfurt Book Fair's StoryDrive Asia conference in Singapore. The post This Week in Singapore: StoryDrive Asia and Digital Media Potential appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#storydrive asia
When news hit in May that a woman was sent home for wearing flat shoes, Shortlist Media scored a point for equality and filmed blokes going to work in heels. The result was a 23 million views across social media. The publisher's free magazines, Stylist and Shortlist, have a circulation of... Continue reading at Digiday
[ Digiday | 2016-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#social video
#video appeared
Digital publisher Vox Media and eBay-owned StubHub have entered into a multi-year custom content partnership that will result in integrations and advertising across Vox's eight media brands, the companies announced Wednesday.Most prominently, team pages on the Vox sports network SB Nation will... Continue reading at Advertising Age
[ Advertising Age | 2016-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media brands
#sales made
#nearby venues
#companies declined
#disclose terms
The Folio Prize is planned to return in 2017, with its remit extended to include non-fiction for the first time. Continue reading at The Bookseller
[ The Bookseller | 2016-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#folio prize
Mashable, the 11-year-old publisher of news and entertainment content, has hired Jessica Coen as executive editor, it was announced Monday morning.She will report up to chief content officer Gregory Gittrich, and will run the company's global editorial team, starting this week. Ms. Coen will be... Continue reading at Advertising Age
[ Advertising Age | 2016-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#recently served
Sunee Paripunna, Thailand CEO of Omnicom Media Group, said a national television pool would live-broadcast each day's funeral rites for the late king, with normal programs resuming afterward with restricted content. "Most (channels) are airing content tributes to the life and work of the late... Continue reading at Advertising Age
[ Advertising Age | 2016-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine publishers
#print ads
#temporarily paused
The digital media industry is facing an extremely competitive revenue landscape. In times like this, it's sometimes better to link arms with other, similar, companies, backed by an even bigger, more profitable company.Discovery Communications on Thursday announced a $100 million minority... Continue reading at Advertising Age
[ Advertising Age | 2016-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#individual components
#attract advertisers
Thought Catalog has seen its audience chopped in half thanks to the whims of the Facebook algorithm. But that's to a disciplined operating plan, the company has managed to remain profitable. The "new reality," according to Thought Catalog CRO Alex Magnin, is publishers need to operate far more... Continue reading at Digiday
[ Digiday | 2016-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#thought catalog
#facebook algorithm
From left, Colson Whitehead, Jacqueline Woodson, Viet Thanh Nguyen and Rita Dove. Continue reading at The New York Times
[ The New York Times | 2016-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#colson whitehead
#jacqueline woodson
The National Book Foundation will conduct a study of translation in the United States. The study will be funded by a grant from the Andrew W. Mellon Foundation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mellon foundation
Hubert Boehle, who has served as CEO of Bauer Media Group USA since 2005, will leave the magazine publisher and be succeeded by Steven Kotok, the company will announce Monday.Mr. Boehle, a Bauer employee since 1986, is departing "to try new things," he said in a company statement. He will stay... Continue reading at Advertising Age
[ Advertising Age | 2016-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#steven kotok
#magazine publisher
#announce monday
Even oatmeal is going digital. To show that Quaker's oats are used to make more than just oatmeal, the PepsiCo.-owned brand is launching a campaign this weekend as part of a month-long effort the brand is dubbing 'Oatober.' Starting tomorrow, Quaker will start pumping out Facebook, Instagram... Continue reading at AdWeek
[ AdWeek | 2016-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#short period
#sponsored videos
#people connect
#marketing campaigns
#full-page ad
Some of the digital media brands most associated with men are starting to either broaden their focus beyond traditional bro content or clean up their act a bit, all the better to attract readers of all genders and play nice with much-coveted advertisers.It seems that few brands these days really... Continue reading at Advertising Age
[ Advertising Age | 2016-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#attract readers
#lenny letter
National Geographic is popular on Facebook, Snapchat and Instagram, and while the company is increasingly focusing on how social plays a role in building its brand and business, it’s not reliant on platforms as some distributed publishers are. Part of this is because of a diversified legacy... Continue reading at Digiday
[ Digiday | 2016-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#platforms appeared
#nat geo
#national geographic
The recent departure of Arianna Huffington as editor-in-chief at The Huffington Post, the company she co-founded in 2005, left publishing even more bereft of female leaders than before.Then again, The Huffington Post already had a male CEO in place, just like Time Inc., The New York Times Co.,... Continue reading at Advertising Age
[ Advertising Age | 2016-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hearst corp
#bloomberg media
#dow jones
#forbes media
#vox media
#vice media
#business insider
The movie adaptation of Stephen King’s “The Dark Tower” is getting closer and closer with the 2017 February release. And as the premiere date approaches so do the new details on the expansive world planned for this massive book series translation. Part of that plan is a TV series that explores... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dark tower
#tv series
A new study reveals that parents of pre-school children spend on average £6 per month on books for boys, 25% less than they spend on books for girls. Continue reading at The Bookseller
[ The Bookseller | 2016-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#study reveals
(201) Magazine publisher, recently purchased by Gannett, will axe about half of its overall workforce. The post Layoffs Hit North Jersey Media Group appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#recently purchased
The angst was palpable at Digital Media Strategies 2016, an annual industry conference held on Wednesday and Thursday at a hotel in Times Square.While there are myriad challenges facing the media companies of today, combatting the power and market share of the social media giants -- often called... Continue reading at Advertising Age
[ Advertising Age | 2016-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#times square
#media companies
#market share
#scott havens
#bloomberg media
#global head