For all the activity around “marketing services,” publishers in general still have a lot to learn when setting up a sales operation around this kind of service strategy. The lessons typically center on three core buckets: Culture, market approach and data. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
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#marketing services
#sales operation
A substantial donation to the Red Cross was made, with concern for the nearly 1,400 PRH employees in the Author Solutions division who work in Cebu, an area very near where the greatest devastation has taken place. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-14 00:00:00 UTC ]
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#substantial donation
#red cross
Campus bookselling chain Follett in the US has made 570 people redundant as part of a move to shift... Continue reading at The Bookseller
[ The Bookseller | 2013-11-13 00:00:00 UTC ]
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Time Inc.'s All You is looking to increase its penetration into the Hispanic women's market with a multipoint holiday campaign. Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-13 00:00:00 UTC ]
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We offer a survey of publishing in the Slovak Republicm, which has struggled to gain recognition in the international market in spite of a lively literary scene and book market. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-13 00:00:00 UTC ]
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#international market
#book market
Gertrude Stein's children's book, The World is Round, is 75 this year and is being rereleased by Harper Design in a reproduction of the book’s first edition from 1939. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-12 00:00:00 UTC ]
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Is wasting time as productivity killing as we've always thought, or does it provide a creativity–enhancing escape from the chaos of the world? Stop dawdling and let's explore!Recently, I read a great book and promised to mail it to a friend overseas when I was done, about nine months ago. Today,... Continue reading at Fast Company
[ Fast Company | 2013-11-08 00:00:00 UTC ]
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#great book
#months ago
#post office
US manga titan Viz Media is seeking growth in non-traditional manga markets and is launching its first list in India, after starting in the Philippines this year. Will it work? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-07 00:00:00 UTC ]
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Baker & Taylor, best known for serving the library market, is working to up its business with independent booksellers in a series of initiatives overseen by David Cully, who was hired by the company six years ago as executive v-p of merchandising and president of retail sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-02 00:00:00 UTC ]
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#baker taylor
#library market
#independent booksellers
#executive v-
#retail sales
Oyster and Scribd let you read an unlimited number of books for a monthly fee, but is there enough content to make it worth it? Continue reading at AllThingsD
[ AllThingsD | 2013-10-31 00:00:00 UTC ]
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#unlimited number
#monthly fee
Amazon MatchBook, which lets customers who've previously bought the print edition of a book from Amazon score a digital copy on the cheap, is now open for business. Months in the making, the new service is a bold plan by Amazon to convert the world's stacks and stacks of books into digital... Continue reading at PC World
[ PC World | 2013-10-30 00:00:00 UTC ]
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#big push
#kindle format
#dating back
#makes sense
To compete against the Kindle, Barnes & Noble is going back to its roots, leveraging decades of bookseller expertise to make its Nook e–reader feel more like a paper book. Released Wednesday, the new Nook Simple Touch GlowLight features a brighter, sharper display; lighter body; improved... Continue reading at Fast Company
[ Fast Company | 2013-10-30 00:00:00 UTC ]
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#matchbook service
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A memorial service for Constable & Robinson chairman Nick Robinson will be held in December... Continue reading at The Bookseller
[ The Bookseller | 2013-10-29 00:00:00 UTC ]
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#memorial service
Amazon's Matchbook service, which offers ebook versions of hard copies of books like Amazon's Autorip offers digital versions of physical music, is now live. The service supports over 70,000 books at launch with digital equivalents costing $3 or less. The service recognizes purchases from as far... Continue reading at Engadget
[ Engadget | 2013-10-29 00:00:00 UTC ]
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#matchbook service
Our regular series looking at what’s happening in a number of key publishing territories around the world peeks in on Croatia and Israel. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-21 00:00:00 UTC ]
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Since Brian Jud took over as executive director of SPAN (Small Publishers Association of North America) at the start of 2013, he has moved quickly to carve a new niche for the association, which was renamed the Association of Publishers for Special Sales (APSS)on July 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-20 00:00:00 UTC ]
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#special markets
#moved quickly
Although big media brands like The New York Times and The Economist aren't going away anytime soon, the online publishing industry increasingly includes brands, marketers, and independent journalists. With the launch of a new content network, the tech startup NewsCred wants to be the liaison... Continue reading at Fast Company
[ Fast Company | 2013-10-17 00:00:00 UTC ]
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#original content
#content marketing
#core business
#media partners
#fast company
#entry point
By nixing DRM and selling in the MOBI format, Poland’s ebook players are making strides forward, but the market is still fragmented. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-17 00:00:00 UTC ]
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Amazon, Barnes & Noble, and Kobo removed self-published pornographic titles from their sites and Kobo stopped sales of self-published titles altogether. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-10-16 00:00:00 UTC ]
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#self-published titles
#good sense
#barnes noble
Oyster's unlimited ebook service has been more of an exclusive club so far; you've had to read on an iPhone, and request an invitation just to get in. Both of those barriers are disappearing today. The company has just launched an iPad app that offers a more comfortable reading experience, with... Continue reading at Engadget
[ Engadget | 2013-10-16 00:00:00 UTC ]
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#ipad app
#exclusive club
If there a theme emerged from the deal-making at this year’s Frankfurt Book Fair, it was the dominance of HarperCollins as a buyer of big books, and of William Morris Endeavor as the seller of those books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-11 00:00:00 UTC ]
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#big books