Making Sense of Marketing Services

For all the activity around “marketing services,” publishers in general still have a lot to learn when setting up a sales operation around this kind of service strategy. The lessons typically center on three core buckets: Culture, market approach and data. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
News tagged with: #marketing services #sales operation

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Connecticut: ‘Wait and See’ How Library E-book Market Develops

A report from the Connecticut Department of Consumer Protection on the state of the library ebook market has recommended no legislative initiatives, instead advocating a “wait and see” approach. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-11 00:00:00 UTC ]
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Market Watch: Week of February 10, 2014

Just as the Dow Jones Industrial Average pulled back in January following large gains in 2013, the Publishers Weekly Stock Index also got off to a slow start in 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
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Check It Out with Michael Kelley: Small Libraries Make a Big Impact

Big libraries get all the attention. But in late September of 2013, the Institute of Museum and Library Services (IMLS) issued an interesting report on small and rural libraries in the United States. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
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Religion Update February 2014: Marketers Help Readers Discover Christian Fiction

Someone really ought to weave a tale about selling Christian and inspirational fiction: the overcrowded market, the distracted readers, and the rewards for those who overcome the odds. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
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India’s Buoyant Book Market Attracts More Foreign Deals

India's effervescent literary culture have begun to attract more foreign writers looking to license books in search of a bigger audience and accolades. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #foreign deals #foreign writers #bigger audience


Yahoo Now Powers Mocean Mobile Market

Yahoo announced a new ad partnership today with Mocean Mobile. Both companies are looking to rev up their mobile ad businesses through the new Mocean Mobile Marketplace. “Mocean Mobile will work with Yahoo to help advertisers and publishers efficiently buy and sell premium mobile inventory,”... Continue reading at AdWeek

[ AdWeek | 2014-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad platforms #mobile advertising


Bookstores Make a Comeback in Bulgaria

“In recent years, new bookstores have virtually mushroomed in the city of Sofia," says Rumyana Tsvetkova, reporting for Radio Bulgaria, Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-03 00:00:00 UTC ]
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Book the Writer service brings authors to book clubs – for a fee

While authors have appeared in person, via Skype or via telephone at book clubs before, Book the Writer has the clubs pay for the author's appearance. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-02-01 00:00:00 UTC ]
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Scribd takes on Amazon, brings its subscription ebook service to Kindle Fire tablets

The whole point of owning an Amazon tablet is that you're eventually gonna buy stuff. Want movies? Amazon's got you covered. Music? Time to check out Amazon's MP3 store. And then, of course, there's books: Amazon expects you to buy lots and lots of ... Continue reading at Engadget

[ Engadget | 2014-01-29 00:00:00 UTC ]
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Little music fanzines making a big noise

From the Fly to Zero Core, the most exciting titles in the music market are put together on a shoestring and given away in shops. We talk to the editors proving that print can still thrive• See the best free magazines in pictures hereA few months after its creation, the Fly magazine almost came... Continue reading at The Guardian

[ The Guardian | 2014-01-26 00:00:00 UTC ]
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How HarperCollins's Chief Digital Officer Uses Big Data To Make Publishing More Profitable

As more readers favor Kindles and iPads over pulp-based books, Chantal Restivo-Alessi of HarperCollins is mining digital data to determine how publishers can maximize profits.Having worked at EMI records for over a decade, Chantal Restivo-Alessi knows what it's like to have the digitization of... Continue reading at Fast Company

[ Fast Company | 2014-01-23 00:00:00 UTC ]
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Amazon Publishing Aims at Christian Market with New Imprint

Amazon Publishing adds Waterfall Press to its growing family of publishing imprints. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-23 00:00:00 UTC ]
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Charter makes a $61 billion bid for Time Warner Cable, could be the first of many

After months of trying to negotiate a deal behind the scenes, Charter Communications is publishing details of its offer to buy Time Warner Cable (which split from Time Warner years ago). Despite a bid that including debt is enough to nab 20 or so ... Continue reading at Engadget

[ Engadget | 2014-01-15 00:00:00 UTC ]
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Rebels and mavericks make it into 2014 Dictionary of National Biography

Comedians, punks and sportspeople now among 'notables' in the online reference work, once the preserve of the great and goodThe Dictionary of National Biography has charted the lives of the British establishment for 130 years. But while entry into its prestigious pages after death used to depend... Continue reading at The Guardian

[ The Guardian | 2014-01-11 00:00:00 UTC ]
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Surprisingly, YouTube's Music Service Could Threaten Rap Genius

Does Google have it out for the Brooklyn startup that's trying to annotate the web?It leaked a few months back that YouTube would be launching some sort of music streaming service, but it wasn't clear what angle the company would take. Now, in a interview with Matt Pincus, a board member of... Continue reading at Fast Company

[ Fast Company | 2014-01-10 00:00:00 UTC ]
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Russia is Now the World’s Third Largest Ebook Market

In 2013, Russia overtook the UK and Brazil to become the world's third largest ebook market, trailing only China (in 2nd) and the United States (first). Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-09 00:00:00 UTC ]
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Facebook Misery Index: Quantifying exactly how bad Facebook makes you feel

2013 hasn't been especially kind to Facebook. The Facebook Home app launcher, announced in April, was poorly received by consumers. Then, in June, the social media service fell under the scrutiny of privacy advocates as information surfaced about Silicon Valley's relationship with the NSA. But... Continue reading at PC World

[ PC World | 2013-12-18 00:00:00 UTC ]
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Evans makes first acquisitions at Headline

The first fiction acquisitions by Headline’s Mari Evans, who moved to the company from... Continue reading at The Bookseller

[ The Bookseller | 2013-12-17 00:00:00 UTC ]
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Rewind radio: Live coverage of Nelson Mandela's memorial service; Book at Bedtime; Alice's Wunderland – review

The World Service's expert reporting of Mandela's memorial service showed why its grant shouldn't be cutLive Coverage of the Memorial Service for Nelson Mandela (World Service)| iPlayerBook at Bedtime (R4) iPlayerAlice's Wunderland (R4) | iPlayerThe BBC comes into its own when covering state... Continue reading at The Guardian

[ The Guardian | 2013-12-14 00:00:00 UTC ]
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Bloomberg News Pays Reporters More If Their Stories Move Markets

Bloomberg News has an unusual practice of paying some of its reporters explicitly for publishing "market-moving" stories. This is one of many metrics that is factored into reporters' annual bonuses. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-12-12 00:00:00 UTC ]
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