Local Focus, Global Reach: Inside Time Out’s Ambitious Ascent

Global recommendations purveyor Time Out Group—which, a decade ago, essentially consisted of two weekly magazines and a licensing business—today boasts owned and operated media brands in 76 cities around the globe, licensing arrangements in a further 32, and an events business that tripled in size last year. The company's global revenue hit £44.36 million ($58.28 million) in 2017, up 47 percent from when CEO Julio Bruno joined the company three years ago—and in June, Time Out was crowned International Media Brand of the Year by the UK's Professional Publishers Association. Thus, to call Time Out an ascendant global media brand would be a quantifiable understatement. Interested in learning more about both the vision and the driving forces behind the 50-year-old publisher's aggressive expansion in digital media, live experiences, e-commerce, and yes, print, Folio: sat down with Bruno for the following conversation. [caption id="attachment_129343" align="alignright" width="200"] Julio Bruno[/caption] Folio: Accepting the PPA award, you said that you’ve "successfully evolved Time Out into a global digital and transactional brand." What did you mean by that? Julio Bruno: You may know Time Out originally as a publisher. It’s our 50th anniversary this year as a magazine. But the company has evolved, not only as a digital platform, but also in that we’ve moved from inspiring people to allowing people to buy that experience—that event, that attraction, that ticket, that... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-07-24 00:00:00 UTC ]
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Federated Media Gives Up On Direct Sales, Puts Focus On Programmatic

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[ Advertising Age | 2014-01-28 00:00:00 UTC ]
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Elite Daily: Inside One Publisher’s Viral Boom

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[ Digiday | 2014-01-28 00:00:00 UTC ]
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Radio Times seeks to fuel digital success with print profits

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[ The Guardian | 2014-01-20 00:00:00 UTC ]
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Time Inc. Names New Technology Chief

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[ AdWeek | 2014-01-15 00:00:00 UTC ]
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Global media mission arrives to investigate press freedom in Britain

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[ The Guardian | 2014-01-15 00:00:00 UTC ]
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Inside Hearst’s Native Ad Strategy

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[ Digiday | 2014-01-15 00:00:00 UTC ]
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Charter makes a $61 billion bid for Time Warner Cable, could be the first of many

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[ Engadget | 2014-01-15 00:00:00 UTC ]
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Inside The Creative Mind Of Hans Ulrich Obrist

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[ Fast Company | 2014-01-13 00:00:00 UTC ]
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Time-Life Books Gets Set for a Return

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[ Publishers Weekly | 2014-01-10 00:00:00 UTC ]
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Local newspaper heads into the future by relinquishing its office

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[ The Guardian | 2014-01-10 00:00:00 UTC ]
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James Franco stars in an ambitious book trailer for Gary Shteyngart memoir

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[ The Christian Science Monitor | 2014-01-09 00:00:00 UTC ]
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New York Times Redesign Points to Future of Online Publishing

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[ Editor & Publisher | 2014-01-08 00:00:00 UTC ]
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Times editor and former PCC member join Ipso's appointment panel

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[ The Guardian | 2014-01-08 00:00:00 UTC ]
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Police officer awarded £60,000 damages over Times article

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[ The Guardian | 2013-12-19 00:00:00 UTC ]
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Time Inc. Eyes Candidates for Chief Revenue Officer, Mulls Cost-Cutting Options

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[ Advertising Age | 2013-12-18 00:00:00 UTC ]
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[ The Guardian | 2013-12-18 00:00:00 UTC ]
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How Local Magazines Figured Out What Patch Never Could

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[ Folio Magazine | 2013-12-18 00:00:00 UTC ]
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Pope Francis is a whistleblower for the poor. Thank you Time for recognising it | Chris Arnade

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[ The Guardian | 2013-12-12 00:00:00 UTC ]
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Did Newsstand Sales Affect Time's Choice for Person of the Year?

Did Time magazine pick Pope Francis as its Person of the Year because he'll sell more magazines than Edward Snowden? That's what some media outlets and Twitter users suggested Wednesday after the new pontiff beat out Mr. Snowden for the recognition.Business Insider, for instance, wrote:"Snowden,... Continue reading at Advertising Age

[ Advertising Age | 2013-12-12 00:00:00 UTC ]
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Did sales affect Time's pick for Person of the Year?

Did Time magazine pick Pope Francis as its Person of the Year because he'll sell more magazines than Edward Snowden? That's what some media outlets and Twitter users suggested Wednesday after the new pontiff beat out Mr. Snowden for the recognition.Business Insider, for instance, wrote:"Snowden,... Continue reading at Crains New York

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