Local Focus, Global Reach: Inside Time Out’s Ambitious Ascent

Global recommendations purveyor Time Out Group—which, a decade ago, essentially consisted of two weekly magazines and a licensing business—today boasts owned and operated media brands in 76 cities around the globe, licensing arrangements in a further 32, and an events business that tripled in size last year. The company's global revenue hit £44.36 million ($58.28 million) in 2017, up 47 percent from when CEO Julio Bruno joined the company three years ago—and in June, Time Out was crowned International Media Brand of the Year by the UK's Professional Publishers Association. Thus, to call Time Out an ascendant global media brand would be a quantifiable understatement. Interested in learning more about both the vision and the driving forces behind the 50-year-old publisher's aggressive expansion in digital media, live experiences, e-commerce, and yes, print, Folio: sat down with Bruno for the following conversation. [caption id="attachment_129343" align="alignright" width="200"] Julio Bruno[/caption] Folio: Accepting the PPA award, you said that you’ve "successfully evolved Time Out into a global digital and transactional brand." What did you mean by that? Julio Bruno: You may know Time Out originally as a publisher. It’s our 50th anniversary this year as a magazine. But the company has evolved, not only as a digital platform, but also in that we’ve moved from inspiring people to allowing people to buy that experience—that event, that attraction, that ticket, that... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-07-24 00:00:00 UTC ]
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New Content-Driven Ad Network Partners With Time Inc. and Meredith

With the content marketing and native advertising scene getting increasingly crowded with tech players such as Outbrain, Sharethrough and Nativo, just to name a few, OneSpot thinks it's found an edge on those competitors. The Austin, Texas-based marketing vendor, which has big clients such... Continue reading at AdWeek

[ AdWeek | 2014-11-21 00:00:00 UTC ]
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Local leaders furious with new Barbie book that says women need men’s help to code

Barbie really wants to program a computer, but she can't do it without the help of her two male friends. That's the story that has set off a social media firestorm Wednesday after Random House published a book about the Mattel doll called "Barbie: I Can Be a Computer Engineer." Women are... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-11-20 00:00:00 UTC ]
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Johnston Press, Newsquest, Local World take on Facebook and Google

Regional newspaper publishers pool ad space to compete with tech companies such as Facebook, Microsoft and Google Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-11-19 00:00:00 UTC ]
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Brands Are Wasting Time And Money On Facebook And Twitter, Report Says

"Stop making Facebook the center of your relationship marketing efforts," says Nate Elliott, VP and principal analyst at Forrester.Today market research firm Forrester published a report for brands titled "Social Relationship Strategies That Work."Read Full Story Continue reading at Fast Company

[ Fast Company | 2014-11-19 00:00:00 UTC ]
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Time Inc. Locks in Outbrain's Headline Recommendations in $100 Million Deal

Time Inc., the nation's largest magazine publisher, has struck a deal making Outbrain the exclusive external provider of recommended stories for Time Inc.'s websites, including Time.com and People.com. Until now, Time Inc. had worked with a mix of the companies whose ubiquitous... Continue reading at Advertising Age

[ Advertising Age | 2014-11-18 00:00:00 UTC ]
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In Shakeup, Time Inc. Names New Publisher of InStyle

InStyle magazine has hired Wall Street Journal executive Nina Lawrence to serve as its publisher. She succeeds Karin Tracy, InStyle's publisher since May 2013.A Time Inc. staffer said the company chose Ms. Lawrence due to her "impressive" digital background.News of the shakeup came Tuesday... Continue reading at Advertising Age

[ Advertising Age | 2014-11-18 00:00:00 UTC ]
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Dan Brown on the Writing Life as a Global Megaseller

What's it like to sell over 200 million books worldwide? Dan Brown speaks with Publishing Perspectives about his writing life in the wake of enormous success. The post Dan Brown on the Writing Life as a Global Megaseller appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-11-17 00:00:00 UTC ]
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Hachette Book Group reaches agreement with Amazon

Hachette Book Group (HBG) in the US and Amazon have reached a new multi-year agreement, after months of negotiations and a very public battle. The agreement will give HBG responsibility for setting consumer prices of its ebooks, and the publisher will “benefit from better terms when it delivers... Continue reading at The Bookseller

[ The Bookseller | 2014-11-14 00:00:00 UTC ]
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Head of Print and Digital Sales at Time Magazine to Exit

Moritz Loew, VP-sales and marketing at Time Inc. and a key architect of Time.com's ambitious redesign this year, is leaving the company, Ad Age has learned. His last day is Friday.A veteran of the digital media world, Mr. Loew led U.S. ad sales for Time magazine in both print and digital. Jed... Continue reading at Advertising Age

[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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HBG reaches terms agreement with Amazon

Hachette Book Group (HBG) and Amazon have reached a new agreement on ebook and print sales in the US following a very public battle for public opinion. Continue reading at The Bookseller

[ The Bookseller | 2014-11-14 00:00:00 UTC ]
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Amazon, Hachette Reach Deal on Sales Terms

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[ Publishers Weekly | 2014-11-13 00:00:00 UTC ]
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Sharjah: A Book Fair Focused on Cultural Connections

The Sharjah International Book Fair is focused on forging cultural connections and fighting Muslim extremism through books. The post Sharjah: A Book Fair Focused on Cultural Connections appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-11-12 00:00:00 UTC ]
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TigerCreate: Multimedia Kids’ Book Creation Tool Goes Global

Germany’s TigerBooks Media is offering its free and easy-to-use tool for creating multimedia children’s books to users around the world. The post TigerCreate: Multimedia Kids’ Book Creation Tool Goes Global appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-11-07 00:00:00 UTC ]
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News Corp's Thomson talks of online progress at the Times and Sun

But he doesn't provide any figures to back up his positive claims about subscriber totalsThe Times "is delivering both volume and higher revenue per subscriber", says the News Corp chief executive and former Times editor Robert Thomson.He added: "Digital, which already accounts for nearly... Continue reading at The Guardian

[ The Guardian | 2014-11-06 00:00:00 UTC ]
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SMP Buys 'Times' Journo's Debut Novel for Seven Figures

St. Martin's Press has acquired the debut novel 'Everybody Rise,' by Stephanie Clifford, in a seven-figure book deal. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-05 00:00:00 UTC ]
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CMS Committee criticises ACE's 'unfair London focus'

The Commons Culture, Media and Sport Committee has told Arts Council England to move faster in correcting its "clear arts funding imbalance in favour of London". However ACE chair Sir Peter Bazalgette has argued for more money to help that process, saying that it is difficult for ACE to act... Continue reading at The Bookseller

[ The Bookseller | 2014-11-05 00:00:00 UTC ]
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Hachette UK Sees Flux in Global Rights Markets

Jason Bartholomew reports on international rights markets for Hachette books. Germany is a stalwart, southern Europe suffers and emerging markets are rising. The post Hachette UK Sees Flux in Global Rights Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-11-05 00:00:00 UTC ]
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From IPR License: Global Rights Scene Shifts East, Goes Indie

IPR License reports that Europe and the US remain key markets for rights sales, but Turkey, the Arab World and China are increasingly active, as are self-publishers. The post From IPR License: Global Rights Scene Shifts East, Goes Indie appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-11-05 00:00:00 UTC ]
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Bookcase Literary Agency Makes a Global Splash with Self-Publishing

Brazil’s Bookcase Literary Agency has made a name for itself after just one year in business by connecting talented, independent authors with international publishers. The post Bookcase Literary Agency Makes a Global Splash with Self-Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-11-04 00:00:00 UTC ]
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Igloo 'will reach £50m turnover in under five years', says Johnson

Igloo Books will achieve turnover of £50m in less than five years after its acquisition by Bonnier Publishing, according to Bonnier c.e.o. Richard Johnson.   Bonnier announced its acquisition of Igloo, which currently has annual turnover of £35m, on Friday (31st October).     Continue reading at The Bookseller

[ The Bookseller | 2014-11-04 00:00:00 UTC ]
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