List Growth Alone Won’t Drive Success in Email Marketing

Folio: and WhatCounts team up on a survey revealing how publishers need to get a better handle on ROI and content value. The post List Growth Alone Won’t Drive Success in Email Marketing appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
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As the Mobile Messaging War Heats Up, Kik Tries to Win Over Marketers With GIFs

Twentieth Century Fox wants to talk to teens the way that they do with their friends, so it's using GIFs to chat with them on mobile messaging app Kik. The film studio and agency Trailer Park are launching a campaign today for the sci-fi flick Maze Runner: The Scorch Trials, the sequel to... Continue reading at AdWeek

[ AdWeek | 2015-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad business #daily mail #ad agency #general manager #stay afloat #major players

Salesforce taps Instagram's new API with tailored marketing tools

Users of Salesforce’s Marketing Cloud on Tuesday gained easier access to Instagram’s roughly 300 million users thanks to an integration made possible by a new API.Marketers can now use Salesforce’s cloud software to buy and manage Instagram advertising, publish content and offer customer service... Continue reading at PC World

[ PC World | 2015-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publish content #select group

Can Technology Replicate Word-of-Mouth Book Marketing?

Ferol Vernon of Written Word Media argues that online, email book marketing is at its most effective when addressing readers in precise verticals. The post Can Technology Replicate Word-of-Mouth Book Marketing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-04 00:00:00 UTC ]
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Books that should have won the Booker

So the Man Booker Prize longlist was announced just last week, and unless you've been living under a rock - you will know that Anna Smaill, none other than the NZ author of my favourite book of the year (totally true, cause The Bone Clocks was published last year), is on it! Continue reading at Stuff

[ Stuff | 2015-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #anna smaill #favourite book #bone clocks

What Are They Thinking? F.T.‘s ’Emerging Markets'

Few C.E.O.s can claim to head a one-billion dollar publishing company. John Ridding secured that status last week as the Financial Times chief executive saw Japan’s financial news giant snatch The F.T. away from Axel Springer, paying $1.3 b ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #emerging markets #axel springer #paying $1

The Buzz at the Zimbabwe Book Fair is “Growth”

The Zimbabwe Book Fair, once the key event in African publishing, has declined. This year, a focus on growing the knowledge economy is giving it new life. The post The Buzz at the Zimbabwe Book Fair is “Growth” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growth appeared #key event #african publishing #knowledge economy

Book Media Amplification is Key to Small Press Success

Chad Post of Open Letter Books explains how leveraging social networks for media amplification is now a key to small press marketing success. The post Book Media Amplification is Key to Small Press Success appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chad post

Why Nikkei Is Betting Big on Digital Growth at the Financial Times

Nikkei’s $1.3 billion deal to buy the Financial Times underscores the fact that the publishing industry’s fortunes lie in going digital, experts say. Continue reading at Knowledge@Wharton

[ Knowledge@Wharton | 2015-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital growth #betting big #publishing industry

Pan Mac acquires four for its biz and science list

Pan Macmillan has made four “major” acquisitions as part of a “significant investment” in its business and popular science lists. Non-fiction publisher Robin Harvie bought UK and Commonwealth rights excluding Canada to The Storyteller’s Secret by Carmine Gallo from SMP. Gallo is the author of... Continue reading at The Bookseller

[ The Bookseller | 2015-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan macmillan #major acquisitions #significant investment

My Job In 5: Becky McCarthy, Publicity and Marketing Assistant, Michael O'Mara Books

Describe your role I’m the publicity and marketing assistant at Michael O’Mara Books. I support the department by carrying out general administrative tasks as well as posting on our social media channels, setting up competitions with third parties and running my own campaigns. What do you... Continue reading at The Bookseller

[ The Bookseller | 2015-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing assistant #mara books

Student blog: success and serialisation

Big successes in the publishing industry come in threes…or fours, fives, and sixes. Serialisation is a key factor in developing brands and launching star authors such as JK Rowling and George RR Martin. Publishing a series means each successive book accumulates a larger readership (propagated... Continue reading at The Bookseller

[ The Bookseller | 2015-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key factor #jk rowling #opportunities abound

E-book VAT 'holds back small markets'

Charging VAT on digital books is “holding back the development of the ebook market in general, and especially in non-English and small-language markets”, the International Publishers Association’s (IPA) José Borghino has said. A global survey of VAT rates, conducted by the IPA and the... Continue reading at The Bookseller

[ The Bookseller | 2015-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital books #vat rates #ebook market

Direct Sales Drive Educational Development Corp.

Educational Development Corp. added 1,862 home sale reps in the first quarter, helping to drive a 59% jump in sales in the home business division. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-20 00:00:00 UTC ]
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Growth, Diversity, Uncertainty Mark New Era at Comic-Con 2015

The show is bigger, crowded with fans, events and new venues as well as more diverse offerings of comics targeting kids, women and people of color than ever before. So why are so many comics professionals worried about Comic-con? Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-15 00:00:00 UTC ]
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Ted Cruz wants to see his book on bestseller lists, denies bulk-buy allegations

Sen. Ted Cruz's memoir "A Time for Truth: Reigniting the Promise of America" has sold 12,000 copies, reports Time magazine, and is ranked at No. 16 on Amazon's list of bestselling books. Readers interested in the Texas Republican's autobiography can find it at most bookstores, but there's one... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ted cruz #bestseller lists #bestselling books #readers interested #texas republican

Times Defends Excluding Ted Cruz Book From Best-Seller List: 'We Are Confident'

The New York Times on Monday defended its decision to exclude Republican presidential candidate Ted Cruz's book "A Time for Truth" from its bestseller list after discovering "strategic bulk purchases," though it did not offer any further details behind the decision."The Times's best-seller lists... Continue reading at Advertising Age

[ Advertising Age | 2015-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #best-seller list #bestseller list #best-seller lists #wide range #e-mailed statement #politico reported

Meredith Continues Digital Drive With Acquisition of Grocery Server

Better Homes and Gardens publisher Meredith Corp. has acquired Grocery Server, a digital shopper marketing platform, in the company's latest attempt to build its digital capabilities.Meredith's AllRecipes.com has used Grocery Server's platform, which shows shoppers where they can buy recipe... Continue reading at Advertising Age

[ Advertising Age | 2015-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest attempt #paper towels #native advertising #senior vp

“The Markets will be the UN for Publishing,” A Chat with Holger Volland

Last week, Publishing Perspectives hosted a Twitter chat with Holger Volland on the Frankfurt Book Fair's new event, The Markets: Global Publishing Summit The post “The Markets will be the UN for Publishing,” A Chat with Holger Volland appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #twitter chat #holger volland

Was 'tatvertising' the nadir of book marketing campaigns?

Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has... Continue reading at The Guardian

[ The Guardian | 2015-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david lagercrantz #lisbeth salander #dragon tattoo #harper lee #australian publisher #advertising purposes #hachette australia

My Job In 5: Emma O’Donovan, Head of marketing Flying Eye Books

Describe your role. Creating and managing marketing campaigns for new releases and ensuring that as many people as possible hear about and are completely enthused by the fantastic books Flying Eye are producing, through press reviews, events, advertising and online channels. What do you like... Continue reading at The Bookseller

[ The Bookseller | 2015-07-11 00:00:00 UTC ]
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