List Growth Alone Won’t Drive Success in Email Marketing

Folio: and WhatCounts team up on a survey revealing how publishers need to get a better handle on ROI and content value. The post List Growth Alone Won’t Drive Success in Email Marketing appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
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Nord Compo Looks to Expand in the U.S. Book Market

Nord Compo, a French publishing technology company looking to expand in the U.S., offers a variety of prepress services. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market

Move Over, Kindle Charts: Tolino Launches Ebook Bestseller List

The German digital literary scene boasts a new bestseller list: the Tolino Ebook Bestseller List. Tolino, a German bookseller alliance, is Germany’s counterpart to Amazon. The post Move Over, Kindle Charts: Tolino Launches Ebook Bestseller List appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle charts #bestseller list

Thoughts on the Digital Market for US Illustrated Books (Part 4)

The continuation of our series on illustrated book publishing in the US looks at the digital market, where sales pale compared to print counterparts. The post Thoughts on the Digital Market for US Illustrated Books (Part 4) appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital market #print counterparts

The Story Behind (and Tips From) the Most Successful Crowdfunding Campaign in the History of Journalism

A simple WordPress blog named #NoHaceFaltaPapel didn’t exist a year ago. Well now it’s a publishing company whose El Español is responsible for the largest crowdfunding campaign for journalism to date. ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-08-26 00:00:00 UTC ]
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Jellybooks: Tracking Reader Engagement for Better Marketing

Andrew Rhomberg explains how Jellybooks smart software embedded in ebook ARCs allows publishers to unobtrusively glean crucial pre-pub data from readers. The post Jellybooks: Tracking Reader Engagement for Better Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing appeared

To Defy Amazon, Kinokuniya Corners the Market on New Murakami

Kinokuniya, Japan's largest bookstore chain, has purchased 90% of the print run of Haruki Murakami's new book to encourage readers to go to physical store. The post To Defy Amazon, Kinokuniya Corners the Market on New Murakami appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #haruki murakami #defy amazon #print run #encourage readers #physical store

Hugo Awards: Who won, who didn't, in the most controversial voting ever

Why weren't there winners announced in five categories for the prestigious science fiction Hugo Awards? The prizes have been engulfed in controversy this year. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hugo awards #winners announced

Morrissey's first novel, List of the Lost, to be published in September

Fansite True to You announces that the book will be published by PenguinMorrissey may have had a troubled couple of years, with health issues forcing the cancellation of gigs, but as he pointed out on the Smiths’ third single, “the devil will find work for idle hands to do” – and in this case,... Continue reading at The Guardian

[ The Guardian | 2015-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #idle hands #nearest thing #fiction title #penguin books #coming week #south africa

Extensive marketing campaign planned for new Ness novel

Walker is printing exclusive editions of Patrick Ness’ new novel, The Rest of Us Just Live Here, as part of its sales and marketing campaign.   The special editions (priced £12.99) are case-bound and hardback, and come with a special print. The first 1,000 copies can be pre-ordered through... Continue reading at The Bookseller

[ The Bookseller | 2015-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #patrick ness #waterstones website #marketing campaign

Campaigners welcome literacy drive but condemn government hypocrisy

Library groups have welcomed education secretary Nicky Morgan’s drive for all children to have a library card, although campaigners say the news rings hollow at a time when many public libraries are closing. Desmond Clarke, a veteran library campaigner who has spoken out against library cuts in... Continue reading at The Bookseller

[ The Bookseller | 2015-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library card #public libraries #desmond clarke #library cuts #good news

Steinberger Details Perseus' Successful Fiscal 2015

After the sale to the Hachette Book Group was called off last year, employees at the Perseus Books Group rallied to deliver record sales, CEO David Steinberger wrote in its annual letter. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-18 00:00:00 UTC ]
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Three Reasons Why You Marketing Pros Should Join Us at the Folio: Show

There are a ton of ‘trends’ swirling around the magazine media industry these days. A lot of it is around advertising—programmatic, The post Three Reasons Why You Marketing Pros Should Join Us at the Folio: Show appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-08-18 00:00:00 UTC ]
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The Rabbit Who Wants to Fall Asleep children's book tops best seller list

An insomniac rabbit is the hero of a book which has become a surprise best seller. Continue reading at Stuff

[ Stuff | 2015-08-17 00:00:00 UTC ]
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Here are the 6 books on President Obama's summer reading list

President Barack Obama is on Martha's Vineyard for his annual two-week summer holiday, and the White House has released his reading list. Continue reading at Stuff

[ Stuff | 2015-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #president obama #white house

The Bookseller launches children's marketing competition

The Bookseller is launching a children’s marketing competition for delegates of this year’s children’s conference, which will take place at the Barbican in London on the 29th September. Continue reading at The Bookseller

[ The Bookseller | 2015-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #29th september

News Corp sees strong growth in digital real estate services and book publishing

The company’s quarterly earnings call beats analysts’ expectations despite a fall in total revenue from the previous quarter and a net loss of $379mNews Corp, owner of the Wall Street Journal and the Times, reported a better-than-expected quarterly results as strong growth in its digital real... Continue reading at The Guardian

[ The Guardian | 2015-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishing #total revenue #net loss #strong growth #print business #rupert murdoch

The Unseeing won at auction for 'healthy sum'

Tinder Press has acquired two novels by criminal justice solicitor Anna Mazzola at auction for a “healthy sum”. Publishing director Imogen Taylor bought British and Commonwealth rights to the books from Juliet Mushens at The Agency Group. Mazzola’s debut novel The Unseeing is set in 1830s... Continue reading at The Bookseller

[ The Bookseller | 2015-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tinder press #juliet mushens #agency group

Facebook, Email Most Effective for Crowdfunding Books on Inkshares

Crowdfunding publishing platform Inkshares reveals data about where its readers come from, with Facebook and email marketing leading the way. The post Facebook, Email Most Effective for Crowdfunding Books on Inkshares appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook

Publishers Struggle With Flat Market

Financial results released by three major trade publishers within the last 10 days reflect the challenges publishers are facing in a market that is seeing little, if any, top-line growth. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #flat market #publishers struggle #challenges publishers

Mentors, Frankfurt and Building a Translation List from Scratch

Will Evans, publisher of Deep Vellum Press, discusses building a translation publishing house from scratch with help of mentors and the Frankfurt Book Fair. The post Mentors, Frankfurt and Building a Translation List from Scratch appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scratch appeared