List Growth Alone Won’t Drive Success in Email Marketing

Folio: and WhatCounts team up on a survey revealing how publishers need to get a better handle on ROI and content value. The post List Growth Alone Won’t Drive Success in Email Marketing appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
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How “Memorial Drive” Tries to Make Sense of a Mother’s Murder

Katy Waldman writes about “Memorial Drive,” a new memoir by the Pulitzer Prize-winning poet Natasha Trethewey, who pieces together memories of her mother, who was murdered by Trethewey’s stepfather. Continue reading at New Yorker

[ New Yorker | 2020-07-29 10:00:00 UTC ]
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How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth

Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
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How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth

From pop-up newsletters to creative new content initiatives, audience experts share tactics for moving new readers through the pipeline [sponsored by Pushly]. The post How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
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How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth

Italian book market shows signs of recovery

The Italian book market is on the road to recovery, according to fresh figures from the Italian Publishers Association (AIE), which state that its book trade's year-on-year revenue losses almost halved in the space of a few months, improving from –20% in April to –11% in July. Continue reading at The Bookseller

[ The Bookseller | 2020-07-28 17:19:03 UTC ]
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Chelsea Green Publishing outlines its plan for UK market expansion

Though several publishers have been hit hard by the economic impact of coronavirus, one that has been thriving during this period is Chelsea Green Publishing (CGP), which specialises in non-fiction books on the politics and practice of sustainable living. CGP was launched by American... Continue reading at The Bookseller

[ The Bookseller | 2020-07-26 22:38:39 UTC ]
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Troy Young Resigns; Inside the Rebirth of Halo Marketing: Friday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Hearst Magazines President Resigns... Continue reading at AdWeek

[ AdWeek | 2020-07-24 10:45:52 UTC ]
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‘The Kissing Booth’ author breaks down why her novel and Netflix film series became runaway successes

‘The Kissing Booth’ started as an online novel and blew up into one of Netflix’s most popular films. Here’s why author Beth Reekles thinks that is. Back when she was just 15, Beth Reekles couldn’t find the kind of YA novel that appealed to her.Read Full Story Continue reading at Fast Company

[ Fast Company | 2020-07-24 06:00:21 UTC ]
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Pandemic Success Highlights Rockridge Press’s Data-Driven Strategy

The primary imprint of 10-year-old Callisto Media began to dip its toes into the children’s sector just two years ago—and is now seeing big results. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-24 04:00:00 UTC ]
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Indie Success: Word by Word

The winner of the BookLife Prize Nonfiction Contest is a collaborative project as unique as its subjects—and contributors Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-24 04:00:00 UTC ]
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Academic lists likely to be hardest hit by pandemic, new report finds

A report by consultancy Maverick Publishing Specialists says academic presses will be hit hard by falls in university revenue, while trade firms also face challenges in moving to a more agile, digital business model. Continue reading at The Bookseller

[ The Bookseller | 2020-07-24 00:40:12 UTC ]
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The climate story won’t wait til the pandemic is done with us

The climate crisis has no sympathy for the crowded news cycle, or our fried minds. Yesterday, a group of researchers published a paper in which they substantially narrowed the projected temperature range for global heating should carbon dioxide emissions double from preindustrial levels; the... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-07-23 11:47:25 UTC ]
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UK Book Industry: Publishers Call for Aid, Reporting 2019’s Success

Exports in 2019 rose 3.3 percent over those of 2018 for the UK market, as revealed in today's report on last year's pre-pandemic performance. The post UK Book Industry: Publishers Call for Aid, Reporting 2019’s Success appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-22 13:29:07 UTC ]
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Spain’s Book Market: 40 Percent More Online Buying During Lockdown

A new study of the book market in Spain shows consumers are reading more during the pandemic lockdown, buying more books online, and still prefer print over digital. The post Spain’s Book Market: 40 Percent More Online Buying During Lockdown appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-21 14:30:43 UTC ]
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US Book Market: NPD Sees Unit Sales Up 2.8 Percent in Q2

Politically related biography and memoir gained, and children's print gained 12 percent over the second quarter of 2019 in unit sales. The post US Book Market: NPD Sees Unit Sales Up 2.8 Percent in Q2 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-20 17:15:16 UTC ]
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An author bought his own book to get higher on bestseller lists. Is that fair?

Author Mark Dawson has attracted criticism after bulk buying his own book gave him a high chart position. But that isn’t breaking any rulesFor any author, being able to describe yourself as a bona fide bestseller is key to conferring your career with a certain gravitas – and will often bring you... Continue reading at The Guardian

[ The Guardian | 2020-07-20 15:59:35 UTC ]
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Coronavirus Impact: Russian Book Market Struggling Despite Reopenings

Eased restrictions in Russia have yet to result in a return of sales for the publishing industry. Some 40 percent of bookstores remain closed. The post Coronavirus Impact: Russian Book Market Struggling Despite Reopenings appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-20 15:49:57 UTC ]
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An American History Summer Reading List

If you're looking for a summer reading list that highlights American history, including political upheavals and Native American stories, we got you. Continue reading at Book Riot

[ Book Riot | 2020-07-20 10:32:42 UTC ]
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Constable claims self-publishing success Why Women Are Blamed for Everything

Constable is publishing a book this summer exploring the reasons why women are blamed for male violence. Continue reading at The Bookseller

[ The Bookseller | 2020-07-20 01:16:35 UTC ]
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One of Tampa Bay's largest marketing firms is officially public

Digital Media Solutions, a Clearwater-based technology marketing firm and one of the largest marketing firms in Tampa Bay, is officially public. This marks the completion of its reverse merger valued at $757 million with Leo Holdings Corp. Leo changed its name Digital Media Solutions Inc.... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-07-17 16:47:40 UTC ]
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