List Growth Alone Won’t Drive Success in Email Marketing

Folio: and WhatCounts team up on a survey revealing how publishers need to get a better handle on ROI and content value. The post List Growth Alone Won’t Drive Success in Email Marketing appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
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Mukherjee and Taylor double listed for CWA Daggers

This year's Crime Writers' Association (CWA) Daggers awards multiple longlists have been announced, and feature Abir Mukherjee and Andrew Taylor appearing in two categories. Continue reading at The Bookseller

[ The Bookseller | 2020-06-05 03:49:55 UTC ]
More news stories like this | News stories tagged with: #cwa daggers #crime writers

Books about race and racism are dominating bestseller lists

Readers are reaching for “White Fragility” and “How to Be an Antiracist,” among other titles. Continue reading at The Washington Post

[ The Washington Post | 2020-06-04 10:01:51 UTC ]
More news stories like this | News stories tagged with: #white fragility

An Anti-Racist Reading List

A list of recommended titles focused on the issues surrounding white supremacy and institutional racism, police brutality, mass incarceration, and anti-racist political activism. The post An Anti-Racist Reading List appeared first on The Millions. Continue reading at The Millions

[ The Millions | 2020-06-04 10:00:41 UTC ]
More news stories like this | News stories tagged with: #institutional racism #police brutality #mass incarceration

Lockdown diaries: the book marketer

If you’d asked me how I was coping a month ago, the truth would have been not so well actually. I let the anxiety that so many of us have been feeling overwhelm me, and I was tired of all the Zoom. SO TIRED. Continue reading at The Bookseller

[ The Bookseller | 2020-06-03 17:53:34 UTC ]
More news stories like this | News stories tagged with: #lockdown diaries #book marketer #month ago

As Audiobook Market Grows, Narrators of Color Find Their Voice

Publishers are increasingly seeking out audio talent that reflects the race and experience of the books’ authors and characters. But what constitutes a black, Latino or Asian voice? Continue reading at The New York Times

[ The New York Times | 2020-06-03 12:00:12 UTC ]
More news stories like this | News stories tagged with: #audiobook

A Nonfiction Anti-Racist Reading List

'PW' editors recommend recent books about some of the many issues at play in America today, including police brutality, institutional racism, activism, and what it's like to be black in America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #america today #institutional racism

Keys to Amazon’s success: Price wars and big data

Brian Dumaine looks at the tactics and innovations that have powered the company. Continue reading at The Washington Post

[ The Washington Post | 2020-05-29 12:00:00 UTC ]
More news stories like this | News stories tagged with: #big data

BookExpo Declares Its Virtual ‘Library Day’ a Success

BookExpo officials told PW there have been more than 20,000 views of BookExpo Online's library programming alone, and that the engagement in the comments section "has been overwhelmingly positive.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bookexpo online #library programming #comments section #bookexpo

HarperCollins and Pan Mac won't attend Frankfurt's physical book fair

HarperCollins and Pan Macmillan have said they won't attend Frankfurt Book Fair's physical event, scheduled to take place in October, while other UK publishers and agents say they are uncertain about whether to go. Continue reading at The Bookseller

[ The Bookseller | 2020-05-28 12:40:55 UTC ]
More news stories like this | News stories tagged with: #physical event #uk publishers #macmillan #harpercollins #physical book

Dawson's Meat Market wins the YA Book Prize

Juno Dawson has won the YA Book Prize 2020 with her “gritty and compelling” exposé of the fashion industry, Meat Market (Quercus Children’s Books). Continue reading at The Bookseller

[ The Bookseller | 2020-05-27 20:01:44 UTC ]
More news stories like this | News stories tagged with: #juno dawson #fashion industry #ya book

A dodgy dossier? How News Corp hyped a US government reading list into a China coronavirus 'bombshell'

A Murdoch media exclusive about China covering up the origin of Covid-19 appears to be based on an unclassified US state department reference paper It was touted as a world exclusive – a “bombshell dossier” that exposed China’s “batty science” and backed up Donald Trump and US claims that... Continue reading at The Guardian

[ The Guardian | 2020-05-26 09:08:59 UTC ]
More news stories like this | News stories tagged with: #world exclusive #rupert murdoch #sydney tabloid #daily telegraph #news corp

Team Whistle buys OTT marketing firm Tiny Horse for $30 million

Digital media company Team Whistle has acquired Tiny Horse, a marketing services firm focused on over-the-top streamers, TV networks, producers and advertisers. The companies didn’t disclose terms of the deal, however, sources told Variety the acquisition was mostly in the form of a stock swap... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-05-22 09:54:48 UTC ]
More news stories like this | News stories tagged with: #$30 million #tv networks #companies didn #disclose terms #digital media

Indie Success: Where Personal And Political Collide

Thompson spoke with 'PW' about the impetus for the book, today’s widening sci-fi landscape, and her work as an activist and advocate. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #indie success

Marketing to kids in difficult times

Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the... Continue reading at The Bookseller

[ The Bookseller | 2020-05-20 21:41:29 UTC ]
More news stories like this | News stories tagged with: #marketing campaigns #difficult times #months ago #national lockdown #extra layer #publishing industry

Lee Enterprises Receives Notice From NYSE to Comply with Listing Standards

Newspaper publisher Lee Enterprises, Inc. received notice from the New York Stock Exchange last week that it is not in Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-20 15:03:52 UTC ]
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A Reading List for Kids on Their Very Long Summer Break

We've got suggestions for classics to rediscover, what to read if your brother is driving you nuts, plus ideas to help you process this whole Covid situation. Continue reading at Wired

[ Wired | 2020-05-20 12:00:00 UTC ]
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Strong growth for Bloomsbury's adult division, as coronavirus buffets sales

April 2020 year‐to‐date revenue at Bloomsbury Publishing has fallen just 3%, the company has reported as part of its full-year results announcement, with print revenues at 87% of last year’s sales and academic digital revenues up by over 52% year on year. Continue reading at The Bookseller

[ The Bookseller | 2020-05-19 21:51:31 UTC ]
More news stories like this | News stories tagged with: #bloomsbury publishing #strong growth #adult division #bloomsbury

Digital Bestseller Lists: Normal People leads the way

For the week ending 9th May, Sally Rooney’s Normal People punted into the Bookstat e-book number one, climbing one place to leapfrog Andrew Mayne’s The Girl Beneath the Sea. Continue reading at The Bookseller

[ The Bookseller | 2020-05-16 12:06:19 UTC ]
More news stories like this | News stories tagged with: #sally rooney #girl beneath #e-book