List Growth Alone Won’t Drive Success in Email Marketing

Folio: and WhatCounts team up on a survey revealing how publishers need to get a better handle on ROI and content value. The post List Growth Alone Won’t Drive Success in Email Marketing appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
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Lockdown learning helps education market rise as study guides’ sales surge

Though Nielsen has been unable to provide volume sales throughout the lockdown, the presence of multiple study guides in the bestseller lists points to a relative purple patch for the education sector. Continue reading at The Bookseller

[ The Bookseller | 2020-06-19 11:00:02 UTC ]
More news stories like this | News stories tagged with: #study guides #sales surge #education sector #bestseller lists #nielsen


Lockdown learning helps education market rise as study guides’ sales surge

Though Nielsen has been unable to provide volume sales throughout the lockdown, the presence of multiple study guides in the bestseller lists points to a relative purple patch for the education sector. Continue reading at The Bookseller

[ The Bookseller | 2020-06-18 19:58:31 UTC ]
More news stories like this | News stories tagged with: #study guides #sales surge #education sector #bestseller lists #nielsen


Welbeck appoints Brown as VP of sales and marketing for US

Welbeck has appointed Kim Brown, formerly of Parragon Books, as vice president of sales and marketing for North America. Continue reading at The Bookseller

[ The Bookseller | 2020-06-18 18:08:56 UTC ]
More news stories like this | News stories tagged with: #parragon books #vice president


McDermid reveals 2020 New Blood list of crime-writing talent

Val McDermid has revealed her 2020 “New Blood” list of hotly tipped crime-writing talent, featuring Deepa Anappara and Elizabeth Kay. Continue reading at The Bookseller

[ The Bookseller | 2020-06-18 03:04:34 UTC ]
More news stories like this | News stories tagged with: #val mcdermid


An Anti-Racist Graphic Novel Reading List

In tribute to the memory of George Floyd, who died at the hands of the Minneapolis police, and in support of the worldwide outcry over his death, we present this list—compiled by the comics editors at Publishers Weekly —of graphic titles about African American life and history. The titles here... Continue reading at The Millions

[ The Millions | 2020-06-16 16:00:22 UTC ]
More news stories like this | News stories tagged with: #graphic titles #george floyd #minneapolis police #worldwide outcry #comics editors #publishers weekly #graphic novel


Megha Majumdar’s ‘A Burning’ is blazing up the bestseller list and emerging as the must-read novel of the summer

The story rages along, bright and scalding, illuminating three intertwined lives in contemporary India. Continue reading at The Washington Post

[ The Washington Post | 2020-06-15 05:29:42 UTC ]
More news stories like this | News stories tagged with: #megha majumdar #contemporary india #bestseller list


NBCC Board Gutted as Fallout Over Leaked Emails, Race Issues Widens

The turmoil that roiled the National Book Critics Circle last week continued throughout the weekend and into Monday morning as concerns over matters of race and privacy continue to split the organization's board of directors. As of press time, at least 13 members have resigned from the typically... Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #monday morning #press time


For publishers, books on race and racism have been a surprising success

Their popularity was rising even before the George Floyd protests, Mark Whitaker writes. Continue reading at The Washington Post

[ The Washington Post | 2020-06-12 12:00:00 UTC ]
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Black US authors top New York Times bestseller list as protests continue

Michelle Alexander and Ijeoma Oluo among those on list, marking first time top 10 entries are primarily titles on race issuesGeorge Floyd killing – latest US updatesBlack American authors, including Michelle Alexander and Ijeoma Oluo, have surged to the top of the latest New York Times’... Continue reading at The Guardian

[ The Guardian | 2020-06-11 18:10:43 UTC ]
More news stories like this | News stories tagged with: #combined print #black writers #protests continue #michelle alexander #ijeoma oluo #race issues #george floyd #bestseller lists #bestseller list #times bestseller


According to the New York Times bestseller lists, a lot of people are reading about racism.

Dr. Ibram X. Kendi pointed out on Twitter last night that books about racism (including two of his own, How to Be an Antiracist and Stamped from the Beginning) are making up a significant portion of the New York Times bestseller lists. “The resistance is from the loudness of demonstrations to... Continue reading at Literrary Hub

[ Literrary Hub | 2020-06-11 14:11:24 UTC ]
More news stories like this | News stories tagged with: #significant portion #times bestseller


An Anti-Racist Fiction Reading List

The works of fiction highlighted here confront slavery, Jim Crow segregation, racial bias in the workplace, wrongful conviction and imprisonment, and police brutality. The post An Anti-Racist Fiction Reading List appeared first on The Millions. Continue reading at The Millions

[ The Millions | 2020-06-11 10:00:25 UTC ]
More news stories like this | News stories tagged with: #racial bias #wrongful conviction #police brutality


China Bestsellers April 2020: A Watchful Market, a Reawakening Chart

As extensive coronavirus testing continues, China's book market charts a restart in April, with 'Higashino Heat' for a favorite Japanese author. The post China Bestsellers April 2020: A Watchful Market, a Reawakening Chart appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-06-11 09:56:41 UTC ]
More news stories like this | News stories tagged with: #book market


Antiracist Graphic Novel Reading List

In tribute to the memory of George Floyd, who died at the hands of the Minneapolis police, and in support of the worldwide outcry over his death, PW’s comics editors have compiled a list of graphic titles about African American life and history. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #george floyd #minneapolis police #worldwide outcry #comics editors #graphic titles #graphic novel


Publishers Evolve Marketing to Keep Subscribers Brought in During Pandemic

Digital and print media companies wondering how best to keep new subscribers who signed up during the pandemic will need to prove to readers that their publication is invaluable after the crisis. The Covid-19 pandemic has led to an uptick in subscribers at a variety of news organizations,... Continue reading at AdWeek

[ AdWeek | 2020-06-10 16:18:57 UTC ]
More news stories like this | News stories tagged with: #covid-19 pandemic #news organizations #print media


An Anti-Racist Poetry Reading List

These recent poetry collections offer poignant narratives and snapshots of racial injustice in America. The post An Anti-Racist Poetry Reading List appeared first on The Millions. Continue reading at The Millions

[ The Millions | 2020-06-08 10:00:04 UTC ]
More news stories like this | News stories tagged with: #racial injustice


The Journey is the Plot: A Reading List for Traveling Beyond the Home

Many years ago, I heard a teacher of mine, the late John Gardener, once say that there are only two plots in all of literature: you go on a journey or a stranger comes to town. Or, as Stanley Elkin put it even more succinctly (in reference to science fiction), you go there or they […] Continue reading at Literrary Hub

[ Literrary Hub | 2020-06-08 08:47:33 UTC ]
More news stories like this | News stories tagged with: #science fiction


Facing the ‘Hard Truth’: An Indie Reading List

Here at BookLife, we’ve compiled our own list of titles from self-published authors that address systemic racism and police brutality; explore African American history; or that otherwise reflect the diverse lived experiences of black individuals in America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #ve compiled #self-published authors #police brutality #black individuals


A Fiction Antiracist Reading List

The books highlighted here employ a variety of forms to unequivocally confront the injustices of slavery, Jim Crow segregation, racial bias in the workplace, wrongful conviction and imprisonment, police brutality, and the anger felt by people living under racist oppression. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #books highlighted #racial bias #wrongful conviction #police brutality #people living


An Antiracist Poetry Reading List

These recent poetry collections offer poignant narratives and snapshots of racial injustice in America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #racial injustice


New York's Publishers Won't Reopen Until September

None of the major New York City publishers who took part in a PW survey about their efforts to return employees to their Manhattan headquarters had fixed plans—and none said they expected to begin bringing staff back in a meaningful way before September 1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers won