List Growth Alone Won’t Drive Success in Email Marketing

Folio: and WhatCounts team up on a survey revealing how publishers need to get a better handle on ROI and content value. The post List Growth Alone Won’t Drive Success in Email Marketing appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
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SoA launches fundraising drive as money for Covid-hit writers runs low

The Society of Authors is launching a fundraising drive to help top up its Authors’ Contingency Fund, ensuring it can continue to offer hardship grants to authors as the effects of the health crisis continue to be felt. Continue reading at The Bookseller

[ The Bookseller | 2020-08-09 17:04:03 UTC ]
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How Amazon puts misinformation on your reading list | John Naughton

Algorithms routinely come up with ‘recommendations’ for anti-vax ‘bestsellers’ or juices that cure cancerIt’s a truism that we live in a “digital age”. It would be more accurate to say that we live in an algorithmically curated era – that is, a period when many of our choices and perceptions are... Continue reading at The Guardian

[ The Guardian | 2020-08-08 16:00:12 UTC ]
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Lockdown diaries: the marketing executive

I usually don’t travel back to my hometown in Lancashire unless it's to visit family and friends - and that isn’t often, as I regularly catch up with them on their visits to London. In March 2020, however - after five days in my new role as marketing executive at Icon Books - I left the... Continue reading at The Bookseller

[ The Bookseller | 2020-08-06 17:57:58 UTC ]
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PRH Won't Return to Offices Until 'It's Safe and Practical'

Following a survey of its workforce gauging employee experience with working remotely and reaction to the prospect of returning to its Manhattan offices, Penguin Random House US has confirmed that it will not return to its offices "until sometime next year." Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-03 04:00:00 UTC ]
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US Market Statistics: The AAP StatShot Annual Report for 2019

Having risen by a slim 1.1 percent over 2018, the United States' book industry logged $25.63 billion in overall annual revenue in 2019. The post US Market Statistics: The AAP StatShot Annual Report for 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-31 15:51:24 UTC ]
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In ‘Memorial Drive,’ Natasha Trethewey reclaims her mother’s life from the man who took it

Trethewey’s memoir is a tribute to a life snuffed out by a brutal man, a fractured judicial system and a patriarchy as old as Methuselah. Continue reading at The Washington Post

[ The Washington Post | 2020-07-31 12:00:00 UTC ]
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AAP Pegs 2019 Sales Growth at 1.1%

Final estimates from the AAP found a 1.1% increase in total industry sales in 2019 over 2018. Sales were estimated to be $25.93 billion. The increase was led by a 20.4% jump in sales in the preK-12 category, where sales were $4.07 billion. In the trade category, sales inched ahead 0.4%, to... Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-31 04:00:00 UTC ]
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The Reading List Behind ‘Nice White Parents’

Everyone wants what’s best for their children’s education. But who gets to decide what’s best? The reporter behind our new podcast from Serial shares the books that helped her answer that question. Continue reading at The New York Times

[ The New York Times | 2020-07-30 13:43:33 UTC ]
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In ‘Memorial Drive’ a Poet Evokes Her Childhood and Confronts Her Mother’s Murder

The new memoir by the Pulitzer Prize-winning poet Natasha Trethewey is an aching investigation of trauma and art. Continue reading at The New York Times

[ The New York Times | 2020-07-30 10:06:53 UTC ]
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Hachette UK makes Times list of top employers for women

Hachette UK has been selected as one of the Times Top 50 Employers for Women 2020, while its Gender Balance Network has won Employee Network Group of the Year (Private Sector) at the Employers Network for Equality & Inclusion (ENEI) Awards 2020. Continue reading at The Bookseller

[ The Bookseller | 2020-07-29 15:13:59 UTC ]
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How “Memorial Drive” Tries to Make Sense of a Mother’s Murder

Katy Waldman writes about “Memorial Drive,” a new memoir by the Pulitzer Prize-winning poet Natasha Trethewey, who pieces together memories of her mother, who was murdered by Trethewey’s stepfather. Continue reading at New Yorker

[ New Yorker | 2020-07-29 10:00:00 UTC ]
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How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth

Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
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How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth

From pop-up newsletters to creative new content initiatives, audience experts share tactics for moving new readers through the pipeline [sponsored by Pushly]. The post How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
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How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth

Italian book market shows signs of recovery

The Italian book market is on the road to recovery, according to fresh figures from the Italian Publishers Association (AIE), which state that its book trade's year-on-year revenue losses almost halved in the space of a few months, improving from –20% in April to –11% in July. Continue reading at The Bookseller

[ The Bookseller | 2020-07-28 17:19:03 UTC ]
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Chelsea Green Publishing outlines its plan for UK market expansion

Though several publishers have been hit hard by the economic impact of coronavirus, one that has been thriving during this period is Chelsea Green Publishing (CGP), which specialises in non-fiction books on the politics and practice of sustainable living. CGP was launched by American... Continue reading at The Bookseller

[ The Bookseller | 2020-07-26 22:38:39 UTC ]
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Troy Young Resigns; Inside the Rebirth of Halo Marketing: Friday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Hearst Magazines President Resigns... Continue reading at AdWeek

[ AdWeek | 2020-07-24 10:45:52 UTC ]
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‘The Kissing Booth’ author breaks down why her novel and Netflix film series became runaway successes

‘The Kissing Booth’ started as an online novel and blew up into one of Netflix’s most popular films. Here’s why author Beth Reekles thinks that is. Back when she was just 15, Beth Reekles couldn’t find the kind of YA novel that appealed to her.Read Full Story Continue reading at Fast Company

[ Fast Company | 2020-07-24 06:00:21 UTC ]
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Indie Success: Word by Word

The winner of the BookLife Prize Nonfiction Contest is a collaborative project as unique as its subjects—and contributors Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-24 04:00:00 UTC ]
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Pandemic Success Highlights Rockridge Press’s Data-Driven Strategy

The primary imprint of 10-year-old Callisto Media began to dip its toes into the children’s sector just two years ago—and is now seeing big results. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-24 04:00:00 UTC ]
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