List Growth Alone Won’t Drive Success in Email Marketing

Folio: and WhatCounts team up on a survey revealing how publishers need to get a better handle on ROI and content value. The post List Growth Alone Won’t Drive Success in Email Marketing appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
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Academic lists likely to be hardest hit by pandemic, new report finds

A report by consultancy Maverick Publishing Specialists says academic presses will be hit hard by falls in university revenue, while trade firms also face challenges in moving to a more agile, digital business model.  Continue reading at The Bookseller

[ The Bookseller | 2020-07-24 00:40:12 UTC ]
More news stories like this | News stories tagged with: #report finds #hardest hit #academic presses #hit hard #face challenges


The climate story won’t wait til the pandemic is done with us

The climate crisis has no sympathy for the crowded news cycle, or our fried minds. Yesterday, a group of researchers published a paper in which they substantially narrowed the projected temperature range for global heating should carbon dioxide emissions double from preindustrial levels; the... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-07-23 11:47:25 UTC ]
More news stories like this | News stories tagged with: #bbc documentary #hearst


UK Book Industry: Publishers Call for Aid, Reporting 2019’s Success

Exports in 2019 rose 3.3 percent over those of 2018 for the UK market, as revealed in today's report on last year's pre-pandemic performance. The post UK Book Industry: Publishers Call for Aid, Reporting 2019’s Success appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-22 13:29:07 UTC ]
More news stories like this | News stories tagged with: #success appeared #publishers call #uk market #uk book


Spain’s Book Market: 40 Percent More Online Buying During Lockdown

A new study of the book market in Spain shows consumers are reading more during the pandemic lockdown, buying more books online, and still prefer print over digital. The post Spain’s Book Market: 40 Percent More Online Buying During Lockdown appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-21 14:30:43 UTC ]
More news stories like this | News stories tagged with: #post spain #pandemic lockdown #lockdown appeared #books online #prefer print #book market


US Book Market: NPD Sees Unit Sales Up 2.8 Percent in Q2

Politically related biography and memoir gained, and children's print gained 12 percent over the second quarter of 2019 in unit sales. The post US Book Market: NPD Sees Unit Sales Up 2.8 Percent in Q2 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-20 17:15:16 UTC ]
More news stories like this | News stories tagged with: #book market #memoir


An author bought his own book to get higher on bestseller lists. Is that fair?

Author Mark Dawson has attracted criticism after bulk buying his own book gave him a high chart position. But that isn’t breaking any rulesFor any author, being able to describe yourself as a bona fide bestseller is key to conferring your career with a certain gravitas – and will often bring you... Continue reading at The Guardian

[ The Guardian | 2020-07-20 15:59:35 UTC ]
More news stories like this | News stories tagged with: #book charts #author bought #mark dawson #bestseller lists #attracted criticism #nielsen bookscan #gold standard #british writer #independent publisher #hardback #bestseller list #times bestseller #nielsen


Coronavirus Impact: Russian Book Market Struggling Despite Reopenings

Eased restrictions in Russia have yet to result in a return of sales for the publishing industry. Some 40 percent of bookstores remain closed. The post Coronavirus Impact: Russian Book Market Struggling Despite Reopenings appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-20 15:49:57 UTC ]
More news stories like this | News stories tagged with: #coronavirus impact #publishing industry #russian book


An American History Summer Reading List

If you're looking for a summer reading list that highlights American history, including political upheavals and Native American stories, we got you. Continue reading at Book Riot

[ Book Riot | 2020-07-20 10:32:42 UTC ]
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Constable claims self-publishing success Why Women Are Blamed for Everything

Constable is publishing a book this summer exploring the reasons why women are blamed for male violence. Continue reading at The Bookseller

[ The Bookseller | 2020-07-20 01:16:35 UTC ]
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One of Tampa Bay's largest marketing firms is officially public

Digital Media Solutions, a Clearwater-based technology marketing firm and one of the largest marketing firms in Tampa Bay, is officially public. This marks the completion of its reverse merger valued at $757 million with Leo Holdings Corp. Leo changed its name Digital Media Solutions Inc.... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-07-17 16:47:40 UTC ]
More news stories like this | News stories tagged with: #friday morning #combined company #digital media


Print market volumes up 18% year on year since bookshops reopened

Bookshops reopening since lockdown restrictions eased have boosted the market 18% in volume against the same period in 2019, with 14.6 million books sold since shop doors opened. Continue reading at The Bookseller

[ The Bookseller | 2020-07-17 09:17:49 UTC ]
More news stories like this | News stories tagged with: #bookshops reopened #bookshops reopening #books sold


Why Marketers and Publishers Struggle With Messaging

There have never been so many extremely personal ways to communicate with your user base. Social media, email, push notifications—we’ve never had more options, and the ability to personalize based on medium and preferences.  But it’s hard to manage all these messaging platforms and then... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-15 16:27:23 UTC ]
More news stories like this | News stories tagged with: #key elements #good job #holy grail


The Complexities and Joys of Adult Female Friendship: A Reading List

Women’s friendships have always been fertile ground for literary exploration. One reason we wanted to write a memoir of our own decade-long friendship is that books are one of the few places that have always reflected the intensity and complexity of platonic relationships. The world at large... Continue reading at Literrary Hub

[ Literrary Hub | 2020-07-14 08:48:02 UTC ]
More news stories like this | News stories tagged with: #fertile ground #literary exploration #platonic relationships #memoir


Appledore turns itself into UK's first drive-in book festival

Appledore Book Festival is to go ahead with its annual fixture this autumn, reinventing itself as the UK's first drive-in literary festival.  Continue reading at The Bookseller

[ The Bookseller | 2020-07-14 00:18:18 UTC ]
More news stories like this | News stories tagged with: #book festival


Shafak translated in 54 international markets

Elif Shafak, author of 2019 Booker-shortlisted 10 Minutes 38 Seconds in this Strange World (Penguin), has now been sold in 54 international markets in translation, with a 55th under negotiation. Continue reading at The Bookseller

[ The Bookseller | 2020-07-13 07:55:23 UTC ]
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Coronavirus Impact: The Börsenverein’ Report on the German Market

A report on the German publishing industry is focused on effects of the COVID-19 pandemic on continental Europe's largest book market. The post Coronavirus Impact: The Börsenverein’ Report on the German Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-09 14:42:48 UTC ]
More news stories like this | News stories tagged with: #coronavirus impact #german market #covid-19 pandemic #continental europe #largest book #german publishing


O'Porter, Harris and Fallon make Richard and Judy's Summer Book Club list

Novels by Dawn O'Porter, Robert Harris and Jane Fallon are among the six-strong line up for Richard and Judy's Book Club this summer.  Continue reading at The Bookseller

[ The Bookseller | 2020-07-08 22:08:41 UTC ]
More news stories like this | News stories tagged with: #robert harris #jane fallon #book club


In Lieu of the Olympics: A Reading List For Your Sports Fix

With the Olympics postponed, you might be missing your sports fix. In case you need a taste of the thrill of victory and agony of defeat, I’ve compiled a collection of sports books to read this summer while we wait for news about the Tokyo Games. Instead of a torch, light a candle and let […] Continue reading at Literrary Hub

[ Literrary Hub | 2020-07-08 08:48:16 UTC ]
More news stories like this | News stories tagged with: #ve compiled #sports books


Watch the first trailer for 'Test Drive Unlimited Solar Crown'

It's been almost a decade since Test Drive Unlimited 2 came out on PlayStation 3 and Xbox 360, but, after a long wait, fans got a first look at the sequel to the massively online racing pioneer. French publisher Nacon shared a teaser for Test Drive U... Continue reading at Engadget

[ Engadget | 2020-07-07 22:32:58 UTC ]
More news stories like this | News stories tagged with: #long wait #french publisher


Digital Bestseller Lists: the Witherspoon effect hits charts

Claire McGowan’s The Other Wife returns to the Bookstat top spot, with the Northern Irish author’s latest continuing a great run, having spent three solid months in the top 10 and earning four (non-consecutive) pole positions. Continue reading at The Bookseller

[ The Bookseller | 2020-07-03 09:18:39 UTC ]
More news stories like this | News stories tagged with: #claire mcgowan #wife returns