List Growth Alone Won’t Drive Success in Email Marketing

Folio: and WhatCounts team up on a survey revealing how publishers need to get a better handle on ROI and content value. The post List Growth Alone Won’t Drive Success in Email Marketing appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
News tagged with: #email marketing

Other Publishing stories related to: 'List Growth Alone Won’t Drive Success in Email Marketing'


Frankfurt Report: Italian Book Market Narrows Its Losses

The Italian Publishers Association's Ricardo Franco Levi and his staff in Milan report on progress in one of Europe's hardest hit markets. The post Frankfurt Report: Italian Book Market Narrows Its Losses appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-15 15:25:47 UTC ]
More news stories like this | News stories tagged with: #publishers association's #book market


Barnes & Noble warns customers about cyberattack in new email alert

The company said that email addresses, physical addresses, and phone numbers were all potentially exposed, although payment information is said to be safe. Soon after Barnes & Noble apologized for a “serious network issue” that affected some users of its website and people trying to load... Continue reading at Fast Company

[ Fast Company | 2020-10-15 14:16:35 UTC ]
More news stories like this | News stories tagged with: #email addresses #phone numbers #payment information #network issue #nook e-readers #cybersecurity attack


American publisher Levine promises ‘beloved’ titles from his new independent list

American publisher Arthur A Levine has launched the first titles fro his new independent children’s publisher Levine Querido in the UK. Levine founded Levine Querido last April after 23 years as the publisher of Scholastic Inc imprint Arthur A Levine Books. One of the driving forces that led him... Continue reading at The Bookseller

[ The Bookseller | 2020-10-14 12:12:21 UTC ]
More news stories like this | News stories tagged with: #independent children #driving forces #corporate publishing #scholastic #american publisher


DK pursues education market with Hilary Fine appointment

DK has announced plans to accelerate its growth in the education market and the appointment of Hilary Fine to the newly created role of education development director. Continue reading at The Bookseller

[ The Bookseller | 2020-10-14 04:44:13 UTC ]
More news stories like this | News stories tagged with: #announced plans


ABA Kicks Off New Marketing Campaign

As Amazon's yearly two-day sales initiative, Prime Day, winds down on Wednesday, the ABA is launching a new marketing campaign, Boxed Out, that features provocative installations in front of six independent bookstores urging readers to avoid Amazon and shop local. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaign #prime day #shop local


Celaya on the boom in audio content in Spanish-speaking markets

Javier Celaya is the founder and c.e.o. of Dosdoce.com, a member of the executive board of the Digital Economy Association of Spain, as well as head of institutional relations at the Spanish Digital Publishing Association (Aselid). He talks to Tom Tivnan. Continue reading at The Bookseller

[ The Bookseller | 2020-10-14 01:37:55 UTC ]
More news stories like this | News stories tagged with: #audio content #tom tivnan #digital publishing


Chinese market suffering from 'major' reduction in ISBNs, warns Nurnberg at FBF

The Chinese marketplace is “suffering" from the government’s continued crackdown on the number of ISBNs being issued to publishers of foreign writers, agent Andrew Nurnberg has told Frankfurt Book Fair attendees. Continue reading at The Bookseller

[ The Bookseller | 2020-10-13 21:06:46 UTC ]
More news stories like this | News stories tagged with: #foreign writers #book fair


Your favorite modern horror movies, reimagined as ’70s mass market paperbacks.

Yesterday, on Twitter, Elizabeth Belsky, a senior marketing manager at Hachette Books, shared her “little personal project of the month: reimagining modern horror films as trade paperbacks from the ’70s and ’80s.” And um, they’re incredibly awesome—the perfect blend of nostalgic design and... Continue reading at Literrary Hub

[ Literrary Hub | 2020-10-13 14:47:47 UTC ]
More news stories like this | News stories tagged with: #hachette books #trade paperbacks #literary hub #hachette


Library lockdown success could threaten physical services, leaders warn

Heads of library services fear the success of digital and remote lending during lockdown could threaten their physical facilities, with the potential for “brutal” cuts on the way, according to a new report. Continue reading at The Bookseller

[ The Bookseller | 2020-10-12 13:22:14 UTC ]
More news stories like this |


How to back up your computer to Google Drive

Syncing with Google Drive is one of the easiest ways to safeguard your data. And you can even specify how much of your internet connection’s bandwidth to use. As our digital libraries get larger and larger, we’re fortunate to be living in a time when cloud-based storage keeps getting cheaper and... Continue reading at Fast Company

[ Fast Company | 2020-10-01 00:00:11 UTC ]
More news stories like this | News stories tagged with: #google drive #internet connection #libraries


Biddulph outlines #DrawWithRob success at Bookseller Children’s Conference

​Rob Biddulph has said he was “overwhelmed” by the response to the online #DrawWithRob drawing lessons he ran during lockdown.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-30 21:07:16 UTC ]
More news stories like this | News stories tagged with: #bookseller children #bookseller


Beijing International Book Fair Announces Rights Trading Success

Organizers of the 27th Beijing International Book Fair announce 1,400 exhibitors registered for their 'Smart Rights Link' online platform. The post Beijing International Book Fair Announces Rights Trading Success appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-09-30 20:14:52 UTC ]
More news stories like this | News stories tagged with: #online platform


Erskine advises on marketing to children at Bookseller Children's Conference

Companies need to ensure their brands come across as useful, direct and friendly if they want to appeal to children, according to James Erskine, m.d. of specialist marketing agency Rocket.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-30 19:09:45 UTC ]
More news stories like this | News stories tagged with: #bookseller children #bookseller


Quadrille adds Excell's gluten-free guide to list

Quadrille has scooped How to Make Anything Gluten-Free, the first of a two-book deal with food blogger Becky Excell. Continue reading at The Bookseller

[ The Bookseller | 2020-09-29 13:48:32 UTC ]
More news stories like this |


ALA Releases List of Top 100 Most Banned and Challenged Books

'The Absolutely True Diary of a Part-Time Indian' topped the ALA's list of the most banned and challenged books between 2010-2019. The list was released to coincide with the start of Banned Books Week, which runs through October 3. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #challenged books #part-time indian


YA sees 43% boost post-lockdown as children's market swells

Young Adult books saw a huge 43% rise in post-lockdown sales by value as the children's sector as a whole swelled to 33% of the market once shops reopened. Continue reading at The Bookseller

[ The Bookseller | 2020-09-28 00:01:16 UTC ]
More news stories like this |


Barbara Marcus reveals trends in 'robust' US children's market

The US children's market has seen huge growth this year with increasing focus on books by people of colour and by celebrities, Barbara Marcus, president and publisher of Random House Children's Books in the US, has said. Continue reading at The Bookseller

[ The Bookseller | 2020-09-27 21:41:42 UTC ]
More news stories like this | News stories tagged with: #huge growth #barbara marcus #random house


Just how odd is this month’s bestseller list? A look at pre-election bestsellers from years past.

We’re a little more than a month out from Election Day and the New York Times nonfiction bestseller list is looking predictably odd. In a year when books about anti-racism have reached unprecedented sales, so too has the tide of journalistic blockbusters and books by conservative mainstays been... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-25 13:58:38 UTC ]
More news stories like this | News stories tagged with: #years past #election day #top ten #bestseller list


Indie Success: Writing off the Map

From indie to mainstream, Caribbean authors are finding readers—and landing publishing deals—in the U.S. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #indie success


Namwali Serpell’s The Old Drift has won the 2020 Arthur C. Clarke Award.

The Arthur C. Clarke Award, named in honor of the eponymous author, is the United Kingdom’s most prestigious prize for science fiction first published in the UK. The prize comes with an award plaque and a cash prize of £2020.00. Previous winners include Yoon Ha Lee, Ahmad Saadawi, and Anne... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-23 19:55:57 UTC ]
More news stories like this | News stories tagged with: #prestigious prize #cash prize #namwali serpell #clarke award #united kingdom #science fiction