More usually equals better—unless you're talking about the Internet. In the social sphere, the dearth of user-generated content (Twitter claims to host more than 340 million tweets per day) can be a hazard for those looking to tweet and post items that help bring buzz to their brand. This is the challenge that eventually birthed the content curation platform Rallyverse, which uses an algorithm to separate the wheat from the chaff in social sites and across the Web for clients in specific verticals such as automotive, financial services, retail, real estate and technology. And now the company—a startup founded in January 2012 by former Microsoft ad execs—is partnering with LinkedIn to also offer its clients premium content from that channel. "Essentially, we make it really easy for marketers to scale their social and content marketing by using technology to help them identify and publish great content," said Rallyverse co-founder and CEO Joe Doran, explaining that the technology looks at a brand's owned assets (such as a LinkedIn company page, Facebook page or Twitter page) as well as relevant third-party content to create a set of draft social media posts—complete with images, videos and hashtags—for a marketer to edit and set to publish as needed. Doran said his company is an answer to the question: "How do I find great things to say and share every day, 10 or more times per day, that connect to what people are talking about right now?" Within the Rallyverse... Continue reading at 'AdWeek'
[ AdWeek | 2013-08-21 00:00:00 UTC ]
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Facebook is giving publishers new tools to attract digital subscribers as the social-media giant tries to ease concerns that its growing power threatens the media industry.In recent months, Facebook has tested "call-to-action" features with select media outlets participating in its Instant... Continue reading at Advertising Age
[ Advertising Age | 2017-04-08 00:00:00 UTC ]
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The Roald Dahl Literary Estate will create a personalised adaptation of a Roald Dahl classic in partnership with publishing start-up Lost My Name. Continue reading at The Bookseller
[ The Bookseller | 2017-04-07 00:00:00 UTC ]
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Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. The post ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-06 00:00:00 UTC ]
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As Germany's ContentShift opens applications to startups for a second year, The Netherlands' Renew the Book concludes its second year with its award. The post Publishing Startup Notes: Germany’s ContentShift; The Netherlands’ Renew the Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-31 00:00:00 UTC ]
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Every day, digital publishers are challenged by the fragmentation of media. Third-party and social platforms appropriating content, mobile "snacking," low-quality "clickbait" competition and content recommendation services that drive visitors off-site are just some of the factors depressing... Continue reading at Advertising Age
[ Advertising Age | 2017-03-29 00:00:00 UTC ]
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Pearson has partnered with the University of Leeds to offer online degree programmes. Continue reading at The Bookseller
[ The Bookseller | 2017-03-23 00:00:00 UTC ]
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Trends imprint Studio Press, part of Kings Road Publishing, is collaborating with digital media brand, We the Unicorns, to explore "the magic of YouTubers and the online video community" in a new series of books. Continue reading at The Bookseller
[ The Bookseller | 2017-03-21 00:00:00 UTC ]
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The line up for RebusFest, a weekend of literature, music, art and film in Edinburgh organised by Orion Publishing Group and curated by Ian Rankin, has been revealed, with Edinburgh International Book Festival partnering on the event and Waterstones ready to be the festival's official bookseller. Continue reading at The Bookseller
[ The Bookseller | 2017-03-21 00:00:00 UTC ]
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Wattpad and Hachette Book Group have inked a deal to produce 50 audiobooks using Wattpad's content. The first titles created under the deal will become available this summer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-15 00:00:00 UTC ]
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Since The Washington Post completed its own migration in 2015 to Arc, the customizable publishing platform built in-house but intended to be licensed out to other publications, WaPo has been slowly building out its customer base, starting with a test run on college publications that were offered... Continue reading at AdWeek
[ AdWeek | 2017-03-14 00:00:00 UTC ]
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Consultant and blogger Thad McIlroy talks to PW about his recently released report on startups in the book business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-13 00:00:00 UTC ]
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You wouldn't know it looking at the Twitter account for Hoosier Basketball magazine, which counts just a few hundred followers. But the annual print publication, now in its 47th year, is an Indiana institution. On Sunday, the man who built it into an institution, Garry Donna, passed away at the... Continue reading at AdWeek
[ AdWeek | 2017-03-06 00:00:00 UTC ]
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HarperCollins Children's Books has partnered with Hopster, an "edutainment" subscription app that helps kids under six to learn through stories. Continue reading at The Bookseller
[ The Bookseller | 2017-03-03 00:00:00 UTC ]
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In the crowded author services field, veteran self-published author Scott La Counte launches BuzzTrace to help authors track social media conversations. The post Publishing Startups: BuzzTrace Looks To Track Authors’ Social Networking appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-27 00:00:00 UTC ]
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Through disruptive thinking, Jay Lauf and Sam Olstein have taken two of America's oldest brands to the forefront of media Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-24 00:00:00 UTC ]
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The indie publisher, working with the Harvard Bookstore, will release a book of the farewell speeches of the former President and First Lady on March 28. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-23 00:00:00 UTC ]
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The partner of children’s author Helen Bailey has been found guilty of her murder. Continue reading at The Bookseller
[ The Bookseller | 2017-02-23 00:00:00 UTC ]
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Swiss news publisher Le Temps is creating a database of old articles and assigning them relevancy scores to surface evergreen pieces that are most likely to fly. The post How Swiss news publisher Le Temps is resurfacing evergreen content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-02-21 00:00:00 UTC ]
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Programmatic advertising has been back under the spotlight this week, as brands rushed to pull digital advertising in the wake to a The Times exposé on the state of ad misplacement. News publishers also had ads paused across their properties - some for several days. "They [agencies] just wanted... Continue reading at Digiday
[ Digiday | 2017-02-18 00:00:00 UTC ]
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Simon & Schuster UK has promoted Sara-Jade Virtue to a newly created role, special sales director and brand director for commercial fiction. Continue reading at The Bookseller
[ The Bookseller | 2017-02-10 00:00:00 UTC ]
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