More usually equals better—unless you're talking about the Internet. In the social sphere, the dearth of user-generated content (Twitter claims to host more than 340 million tweets per day) can be a hazard for those looking to tweet and post items that help bring buzz to their brand. This is the challenge that eventually birthed the content curation platform Rallyverse, which uses an algorithm to separate the wheat from the chaff in social sites and across the Web for clients in specific verticals such as automotive, financial services, retail, real estate and technology. And now the company—a startup founded in January 2012 by former Microsoft ad execs—is partnering with LinkedIn to also offer its clients premium content from that channel. "Essentially, we make it really easy for marketers to scale their social and content marketing by using technology to help them identify and publish great content," said Rallyverse co-founder and CEO Joe Doran, explaining that the technology looks at a brand's owned assets (such as a LinkedIn company page, Facebook page or Twitter page) as well as relevant third-party content to create a set of draft social media posts—complete with images, videos and hashtags—for a marketer to edit and set to publish as needed. Doran said his company is an answer to the question: "How do I find great things to say and share every day, 10 or more times per day, that connect to what people are talking about right now?" Within the Rallyverse... Continue reading at 'AdWeek'
[ AdWeek | 2013-08-21 00:00:00 UTC ]
News tagged with:
#twitter page
#big step
The 17-strong longlist for the 2017 Financial Times and McKinsey Business Book of the Year has been announced, with perspectives on modern phenomena such as driverless cars, Uber and the history of the iPhone, and studies on Facebook, Google, and Amazon making the cut. Continue reading at The Bookseller
[ The Bookseller | 2017-08-15 00:00:00 UTC ]
More news stories like this |
Credit: Illustration by Mary Ellen Forte/Ad AgeTwenty years ago, "content" was something we paid for, and so we savored it. We'd take time to flip through the magazine for which we had just paid $4.00.Today, content is increasingly free, thanks to cheap content-creation tools, like Android and... Continue reading at Advertising Age
[ Advertising Age | 2017-08-15 00:00:00 UTC ]
More news stories like this |
After quietly rolling out a digital publication earlier this year, Grindr is making its push into digital media official today with the launch of lifestyle site Into, which it hopes will attract ad dollars from brands looking to advertise around LGBTQ content. Into launched in March as part of a... Continue reading at AdWeek
[ AdWeek | 2017-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital magazine
#lifestyle site
Veteran consultant Howard Rauch produces a surprisingly contemporary book of best practices. The post The Original Evangelist for B2B Content Analytics appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-09 00:00:00 UTC ]
More news stories like this |
Netflix acquires comic book publisher Millarworld. Barnes & Noble Education adds positions in Brazil, France, Mexico with Student Brands. The post Acquisitions: Netflix Buys Millarworld; Barnes & Noble Education Buys Student Brands appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-08 00:00:00 UTC ]
More news stories like this |
Barnes & Noble Education has acquired Student Brands, a direct-to-student subscription-based writing skills service, for $58.5 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-07 00:00:00 UTC ]
More news stories like this |
Publisher John Wiley has launched a content sharing initiative across its research portfolio, following a successful four-month trial run earlier this year. Continue reading at The Bookseller
[ The Bookseller | 2017-08-02 00:00:00 UTC ]
More news stories like this |
A "massive deficit" of brand building is dragging down the economy, according to Irwin Gotlieb, global chairman of GroupM.When the history books get written on the last 15 years, Irwin told me in a video interview for his induction into the Advertising Hall of Fame, "I think they will say that... Continue reading at Advertising Age
[ Advertising Age | 2017-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#martin sorrell
#quarterly report
#short term
#long term
The recent San Diego Comic-Con offered a window into the steady transformation of the North American comics industry and its fans. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-28 00:00:00 UTC ]
More news stories like this |
The bi-monthly magazine hits the stands on August 8. The post Trusted Media Brands to Distribute Reminisce Across Newsstands appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-07-27 00:00:00 UTC ]
More news stories like this |
Publishers are dusting off Facebook Shop, a tool first rolled out to brands, as they look to develop their affiliate commerce revenues. The post Why publishers are testing an old Facebook tool originally designed for brands appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#brands appeared
Walker Books has partnered with restaurant chain Ask Italian and Universal Brand Development, on behalf of Dreamworks, to celebrate 30 years of Where’s Wally? Continue reading at The Bookseller
[ The Bookseller | 2017-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#walker partners
#walker books
#restaurant chain
Research communications platform Kudos is to run a pilot programme aimed at helping find ways to tackle the issue of copyright infringement on scholarly collaboration networks (SCNs) while still embracing academics' wish to increase the visibility of their work. Continue reading at The Bookseller
[ The Bookseller | 2017-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#copyright infringement
Digital advertising is Google and Facebook's market to lose, where the safety (and scale, and data and automation) of a walled garden have allowed them to grab 77% of gross spending online and nearly every new dollar spent. Unless a media buy goes through Facebook or Google, buyers rightly worry... Continue reading at Advertising Age
[ Advertising Age | 2017-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#top end
#time consuming
#long tail
Everything is different, and yet the same. Think about Polaroid cameras, which were first replaced by digicams and later smartphones for snapping instant photos. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital solutions
Christian fiction publisher Gilead has been given new life via a publishing partnership with Kregel Publications that will see a division of tasks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#gilead publishing
#publishing partnership
Gina Luck is joining Bonnier Zaffre in the newly-appointed role of brand director, working with authors Lynda La Plante and Wilbur Smith. Continue reading at The Bookseller
[ The Bookseller | 2017-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#brand director
#wilbur smith
California indie Heyday Books, which is best known as a publisher of regional titles, is departing from its standard fare with a new book called 'Our Dishonest President.' The essay collection, which Heyday crashed, is set to hit shelves on July 4. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#heyday books
#anti-trump book
#regional titles
#standard fare
#essay collection
#hit shelves
Available to people of various racial, ethnic, sexuality and disability categories, these scholarships are designed to help booksellers attend trade shows. The post Industry Notes: Macmillan Partners With Binc on Bookselling Diversity Scholarships appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-23 00:00:00 UTC ]
More news stories like this |
Instagram last week introduced a clearer way for users to determine when posts by influencers or publishers are the result of commercial relationships with the businesses they are posting about. The Facebook-owned app said users will see demarcations that read "paid partnership with" on such... Continue reading at AdWeek
[ AdWeek | 2017-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#commercial relationships
#paid partnership
#couple months