More usually equals better—unless you're talking about the Internet. In the social sphere, the dearth of user-generated content (Twitter claims to host more than 340 million tweets per day) can be a hazard for those looking to tweet and post items that help bring buzz to their brand. This is the challenge that eventually birthed the content curation platform Rallyverse, which uses an algorithm to separate the wheat from the chaff in social sites and across the Web for clients in specific verticals such as automotive, financial services, retail, real estate and technology. And now the company—a startup founded in January 2012 by former Microsoft ad execs—is partnering with LinkedIn to also offer its clients premium content from that channel. "Essentially, we make it really easy for marketers to scale their social and content marketing by using technology to help them identify and publish great content," said Rallyverse co-founder and CEO Joe Doran, explaining that the technology looks at a brand's owned assets (such as a LinkedIn company page, Facebook page or Twitter page) as well as relevant third-party content to create a set of draft social media posts—complete with images, videos and hashtags—for a marketer to edit and set to publish as needed. Doran said his company is an answer to the question: "How do I find great things to say and share every day, 10 or more times per day, that connect to what people are talking about right now?" Within the Rallyverse... Continue reading at 'AdWeek'
[ AdWeek | 2013-08-21 00:00:00 UTC ]
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Crankstart officially takes over as the supporter of the Booker Prize on 1st June, ending 18 years of sponsorship by The Man Group. Continue reading at The Bookseller
[ The Bookseller | 2019-05-31 17:35:51 UTC ]
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Platform is also introducing more transparency for advertisers on how effectively their creative is being used. Continue reading at Media Week
[ Media Week | 2019-05-29 15:49:28 UTC ]
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Forty-five percent of 124 publishers surveyed by Digiday said that Facebook provides the greatest reach for unpaid posted content. While few publishers see strong reach from content posted to their pages, engaging content being shared organically by users is driving significant amounts of... Continue reading at Digiday
[ Digiday | 2019-05-29 04:01:04 UTC ]
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Bringing together families, college students, state organizations, books, and Head Start creates a grand party. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-28 11:37:51 UTC ]
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Intel isn’t the only chipmaker aiming to remold the PC industry to its vision. At Computex in Taiwan on Monday, Nvidia revealed RTX Studio laptops, a new initiative focused on giving content creators powerful computer hardware and rock-solid, creation-focused drivers to match.These powerful... Continue reading at PC World
[ PC World | 2019-05-27 07:30:00 UTC ]
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Facebook, Instagram and Google are still the most powerful customer acquisition channels for online brands, but maturing means building a more diversified marketing mix. The post ‘Digital has its limitations’: DTC brands are testing direct mail appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-24 04:01:40 UTC ]
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Facebook also said its automated detection software that eliminates illicit content is improving: It now automatically detects and removes more than half of the hate speech on its platform. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-05-23 21:53:49 UTC ]
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Facebook’s latest report lays out the sheer scale of its battle against fake accounts, spam, and other abuses. Continue reading at Wired
[ Wired | 2019-05-23 21:09:55 UTC ]
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Facebook isn't just interested in cracking down on fake accounts. While discussing the firm's latest Community Standards Enforcement Report, company VP Justin Osofsky revealed during a call that the social network will run a pilot program where some... Continue reading at Engadget
[ Engadget | 2019-05-23 18:11:00 UTC ]
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Looking to add books to its interactive selling platform, Talkshoplive, a streaming video shopping network offering social media–driven retail, is partnering with ReaderLink Distribution Services to offer book fulfillment to Talkshoplive clients. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-22 04:00:00 UTC ]
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The new IPA-Dubai Cares partnership provides close to $1 million for efforts ‘to address pressing African publishing ecosystem challenges.' The post International Publishers Association Partners With UAE’s Dubai Cares on African Challenges appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-20 21:34:57 UTC ]
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Eyeing the success Facebook and Instagram have had in raking in ad revenue from direct-to-consumer brands, YouTube is plotting its own approach. The post YouTube is targeting direct-to-consumer brands with a ‘DTC council’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-17 04:01:28 UTC ]
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Last week was an interesting one for me. Not only because I attended two very different conferences in two cities, but because of the theme I saw play out between each conference and in the days following. First was The Social Shake-Up, a sister brand of Folio:’s for social media practitioners.... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-16 16:54:43 UTC ]
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Facebook's new preferred and premium tiers offer agencies additional benefits such as one-to-one technical support, creative consultation and training. The post Pitch deck: How Facebook is courting new agency partners appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-16 04:01:00 UTC ]
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US agency ICM Partners and Curtis Brown Creative are teaming up to launch a six-month online novel-writing course. Continue reading at The Bookseller
[ The Bookseller | 2019-05-16 00:00:00 UTC ]
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Touted just under 12 months ago, the joint digital display-ad sales platform operated by four major news publishers is now up and running. So, what's the early prognosis? Continue reading at Media Week
[ Media Week | 2019-05-14 13:17:02 UTC ]
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HarperCollins has teamed up with London-based East 15 Acting School to create the audiobook for Costa Short Story award winner Luan Goldie's debut novel, Nightingale Point. Continue reading at The Bookseller
[ The Bookseller | 2019-05-14 00:00:00 UTC ]
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Indie comics publishers Lion Forge and Oni Press will merge under the majority ownership of Polarity, a newly formed media entertainment entity launched by Lion Forge cofounder Dave Steward II in 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-08 00:00:00 UTC ]
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Author Jonathan Stroud is working with Read On, a four-year project funded in part by the EU, to encourage young people across Europe to write fan fiction. Continue reading at The Bookseller
[ The Bookseller | 2019-05-08 00:00:00 UTC ]
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Target made its first NewFronts pitch to advertisers not with content, but with a rebrand of its existing media network business. The retailer joined the likes of Hulu, which announced a new binge-watch ad format, and Walmart, which introduced a new video ad network, in presenting this week. But... Continue reading at Advertising Age
[ Advertising Age | 2019-05-03 00:00:00 UTC ]
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