Kraft increases investment in its digital media mix with a focus on nostalgia and millennial parents

In addition to preparing television and sponsored ads, Kraft has also taken an interest in digital OOH and social media displays to account for how consumer shopping habits have changed. Continue reading at 'Digiday'

[ Digiday | 2023-05-22 04:01:00 UTC ]
News tagged with: #millennial parents #digital media

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Google C.E.O. Testifies in Ozy Media Founder’s Fraud Trial

Sundar Pichai, the chief executive of Google, said he never discussed a potential acquisition of the digital media start-up. Continue reading at The New York Times

[ The New York Times | 2024-06-15 01:18:47 UTC ]
More news stories like this | News stories tagged with: #digital media

How digital publishers are engaging the next generation

Dan Seaman, vp, product, Viafoura Despite attempts to change how media produces news content over the years, only some of these experiments have produced lasting outcomes. When publishers shifted from print to digital, they mostly retained the storytelling formats and content based on print... Continue reading at Digiday

[ Digiday | 2024-06-11 13:58:51 UTC ]
More news stories like this | News stories tagged with: #digital journalism #storytelling formats #published online #digital publishers

Publishers’ newest workforce diversity reports reveal mixed results in efforts to diversify newsrooms

The latest versions of annual reports on workforce demographics from Gannett, NPR and The New York Times (as well as Condé Nast, Hearst and Vox) show mixed results in companies’ efforts to diversify their newsrooms. Continue reading at Digiday

[ Digiday | 2024-06-10 04:01:00 UTC ]
More news stories like this | News stories tagged with: #workforce demographics #hearst

Comics Thrive in Libraries Through Digital Lending

Comics Plus and other digital lending platforms are a growing area for the discovery and circulation of graphic novels in libraries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #digital lending #graphic novels #libraries

Amistad Inks Partnership with Viola Davis's JVL Media

Three of the inaugural titles from JVL Media—the publisher and packager launched earlier this year by Davis, husband Julius Tennon, and publisher Lavaille Lavette—will be published in association with HarperOne Group's Amistad imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #viola davis #inaugural titles

Digital Sales Boost Religion Results in First Quarter

Sales of religion books increased 5.2% in the first quarter of 2024, picking up where things left off last year, when religion book sales led all publishing sectors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-04 04:00:00 UTC ]
More news stories like this | News stories tagged with: #religion book

The Atlantic and Vox Media made their own deal with the AI Devil

In the last few months, news organizations have leapt into bed with OpenAI, hatching Faustian bargains where the cash-strapped media industry exchanges a monetary pittance for OpenAI's right to scrape and integrate their content into things like ChatGPT. Those that have signed in blood include... Continue reading at Engadget

[ Engadget | 2024-05-29 16:21:28 UTC ]
More news stories like this | News stories tagged with: #sports illustrated #copyright infringement #chicago tribune #spend time #magazine publisher #news corp

Social media bosses are ‘the largest dictators’, says Nobel peace prize winner

Journalist Maria Ressa named Mark Zuckerberg and Elon Musk in speech at Hay literary festival in Powys“Tech bros” such as Mark Zuckerberg and Elon Musk are “the largest dictators”, Maria Ressa, who won the Nobel peace prize in 2021 for her defence of media freedom, has said.The American-Filipina... Continue reading at The Guardian

[ The Guardian | 2024-05-27 15:11:47 UTC ]
More news stories like this | News stories tagged with: #elon musk #mark zuckerberg #literary festival

Goodway Group launches retail media accelerator to bring order to a growing industry

Digital media and marketing agency network Goodway Group added two new brands to focus on the modern marketing funnel and retail media expertise as part of its strategic expansion into growing areas of the industry. Continue reading at Digiday

[ Digiday | 2024-05-23 04:01:00 UTC ]
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ABA Reports Strong Financials and Increased Membership for 2024

The American Booksellers Association held its annual meeting and community forum with 128 individuals and store locations in attendance. ABA’s present membership includes 2,433 bookstore companies with 2,844 store locations, representing “an 11% increase in membership year over year,” according... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #annual meeting #11% increase #bookstore #american booksellers association

This Times Square breastfeeding ad for lactation cookies was taken down, sparking a social media debate

The campaign, featuring pregnant and near-nude celebrity cookbook author Molly Baz, was deemed indecent by a billboard company ahead of Mother’s Day. In case you missed it, last week, Times Square was the home of a 45-foot billboard featuring an image of pregnant celebrity cookbook author Molly... Continue reading at Fast Company

[ Fast Company | 2024-05-14 22:45:00 UTC ]
More news stories like this | News stories tagged with: #times square #cookbook

Bookwire Releases a Report on Spanish-Language Digital Book Markets

Representing Bookwire customers in Spanish-language markets, this report finds strong performance of both ebooks and audiobooks. The post Bookwire Releases a Report on Spanish-Language Digital Book Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-13 21:33:03 UTC ]
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‘I have my iPhone, X and a brain in my head’: Ukrainian journalist and social media star Illia Ponomarenko

Ahead of the publication of his raw account of the Russian invasion, the reporter talks about capturing the conflict in real time – and when the war will come to an endIllia Ponomarenko was mulling over the idea of writing a book about the war in his home country, Ukraine. He decided to ask his... Continue reading at The Guardian

[ The Guardian | 2024-05-11 10:00:23 UTC ]
More news stories like this | News stories tagged with: #real time #home country #twitter followers #wonderful work #pivotal moment #bloomsbury

The Onion Sold by G/O Media

The satirical news website was bought by a new firm in Chicago that took inspiration for its name, Global Tetrahedron, from a book written by The Onion’s staff. Continue reading at The New York Times

[ The New York Times | 2024-04-25 23:20:18 UTC ]
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NY1 anchor focuses on learning new things to stay sharp onscreen

More than 30 years ago Annika Pergament drove up the coast, starting in Florida, in search of her first journalism job after graduate school—her trunk filled with tapes of herself as a news anchor. She landed a gig in television news just several hundred miles later."I hit every news station on... Continue reading at Crains New York

[ Crains New York | 2024-04-23 20:44:42 UTC ]
More news stories like this | News stories tagged with: #lower manhattan #television series #gossip girl #past january #time warner