Kraft increases investment in its digital media mix with a focus on nostalgia and millennial parents

In addition to preparing television and sponsored ads, Kraft has also taken an interest in digital OOH and social media displays to account for how consumer shopping habits have changed. Continue reading at 'Digiday'

[ Digiday | 2023-05-22 04:01:00 UTC ]
News tagged with: #millennial parents #digital media

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Bobit Business Media Acquires Newport Business Media

Bobit Business Media, the b-to-b media company specializing in the vehicle-fleet business, announced Tuesday that it has has acquired Newport Business Media, whose brands include Heavy Duty Trucking (HDT), TruckingInfo.com, Heavy Duty Aftermarket Journal and Newport Poster Network. Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-02 00:00:00 UTC ]
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Media Decoder Blog: New Republic Gets an Owner Steeped in New Media

The newest owner of The New Republic magazine is Chris Hughes, a new media guru who co-founded Facebook and helped to run the online organizing machine for Barack Obama's presidential campaign. Continue reading at The New York Times

[ The New York Times | 2012-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #republic magazine #chris hughes #barack obama #presidential campaign

comScore Partners with Buddy Media to Offer Social Media Analytics

Digital analytics provider comScore and social media marketing software company Buddy Media have entered into a strategic partnership that aims to offer marketers a more quantifiable way to evaluate their social media efforts. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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Wright’s Media And Penton Media Announce Content Licensing And Reprints Deal

Wright’s Media announced an agreement with Penton Media; this agreement gives Wright’s Media the opportunity to provide exclusive reprint and content licensing services to Penton Media. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-08 00:00:00 UTC ]
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How Brands Find New Audiences As Media Habits Shift

Brands are always on the hunt for new audiences. At ADWEEK's Mediaweek event in New York last week, executives from Coca-Cola's Bodyarmor Sports Nutrition and news publisher The Shade Room discussed how they're expanding their audiences by working with influencers and... Continue reading at AdWeek

[ AdWeek | 2024-11-04 19:20:03 UTC ]
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Media Briefing: European publishers sound off on site traffic struggles

This week’s Media Briefing looks at what publishers attending Digiday Publishing Summit Europe had to say about site traffic challenges and opportunities to better monetize page visits. Continue reading at Digiday

[ Digiday | 2024-10-31 04:01:00 UTC ]
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It’s time Australia called in the big guns on the social media firms. Our democracy is at risk | Belinda Barnet

Meta has made it very clear to Australians that they do not value our journalism or our public interest mediaThe joint select committee on social media and Australian society tabled their interim report on Monday, recommending that the government explore alternative revenue mechanisms to... Continue reading at The Guardian

[ The Guardian | 2024-10-22 04:53:35 UTC ]
More news stories like this | News stories tagged with: #digital media #media outlets #big guns

To Fight Churn on Its 740,000 Subscribers, Bloomberg Media Debuts Weekend Edition

The financial news publisher Bloomberg Media is launching a Weekend Edition product on Friday, part of a broader initiative to boost subscriber retention and increase weekend readership. The content will focus on the intersection of finance and culture, a small departure... Continue reading at AdWeek

[ AdWeek | 2024-10-18 12:00:00 UTC ]
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Why Vox Media Is Selling Its Podcasts as Multichannel Franchises

The digital media company Vox Media signed the YouTube creator Kenny Beecham to its podcast network Friday, part of a broader strategy from the company as it seeks to position its podcast portfolio as a multichannel offering that goes beyond audio. "As video has become a... Continue reading at AdWeek

[ AdWeek | 2024-10-11 13:47:00 UTC ]
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Digital Audio Drives Big July Publishing Sales Gains

Sales of digital audio were up well into double digits in the month, helping to boost July sales by 18% over 2023 at publishers that report to AAP's BookStat program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-08 04:00:00 UTC ]
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Social Media Reacts To Melania Trump's 'My Body, My Choice' Video

Many people wondered if the clip to promote the former first lady's upcoming memoir was actually a campaign ad for her husband's opponent. Continue reading at HuffPost

[ HuffPost | 2024-10-03 17:00:08 UTC ]
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New California law will force companies to admit you don't own digital content

California Governor Gavin Newsom has signed AB 2426, a new law that requires digital marketplaces to make clearer to customers when they are only purchasing a license to access media. The law will not apply to cases of permanent offline downloads, only to the all-too-common situation of buying... Continue reading at Engadget

[ Engadget | 2024-09-26 20:30:54 UTC ]
More news stories like this | News stories tagged with: #ebooks #libraries #busy week #modern age #online storefront

Why your digital games could vanish in a heartbeat

News that GOG.com has delisted 29 games this month is a sobering reminder that at any moment the games you own could vanish from your PC game libraries at any time and there’s not much you can do about it. Admittedly, GOG’s games include titles that many gamers may not have heard about.... Continue reading at PC World

[ PC World | 2024-09-26 10:30:00 UTC ]
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All the times Sally Rooney was saner than Book Media.

It’s delightful, on the one hand, to have a feverish Book Event. I’m as excited as anyone that we’re doing midnight release parties for literary fiction in the year of our lord 2024. That said, we need to talk about the Rooneyverse. This week, we’re getting a novel—Intermezzo—from Sally Rooney,... Continue reading at Literrary Hub

[ Literrary Hub | 2024-09-23 13:55:56 UTC ]
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Axel Springer’s media assets to be split off in €13.5bn KKR deal

Private equity group to control classified business while Mathias Döpfner and Friede Springer will run digital operationAxel Springer has struck a €13.5bn (£11.3bn) deal that will see its media assets, which include Politico, Business Insider and newspapers Bild and Die Welt, hived off into a... Continue reading at The Guardian

[ The Guardian | 2024-09-19 14:19:21 UTC ]
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Guardian Media Group in talks to sell the Observer newspaper to Tortoise

News publisher Guardian Media Group says it is in talks to sell The Observer newspaper to “slow news” outlet Tortoise Media Continue reading at ABC News

[ ABC News | 2024-09-17 16:30:04 UTC ]
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‘The Power Broker’ Is Finally Getting a Digital Edition. What Took So Long?

Robert Caro’s mammoth study of the urban planner Robert Moses is coming out as an e-book this month, on the 50th anniversary of the biography’s publication. Continue reading at The New York Times

[ The New York Times | 2024-09-12 12:39:45 UTC ]
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Chang Jiang Printing Media Is All About Service

Finding “good homes for good projects” is the ongoing mission for Chang Jiang Printing Media founder and marketing director Samuel Chung. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-06 04:00:00 UTC ]
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