Scholastic CEO Peter Warwick talks about his IP strategy, prioritizing kids' well-being, and this season's forthcoming titles. The post Kids First: Peter Warwick on Scholastic’s Strategy for the Modern Era appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2024-10-16 13:46:32 UTC ]
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Get out your crayons and mobile phones. The Toys 'R Us holiday catalog drops this week. At 96 pages, "The Great Big Toys 'R Us Book of Awesome" is its biggest issue ever and includes interactive elements for the first time."The Big Book, as we call it internally, is done every year, but this is... Continue reading at Advertising Age
[ Advertising Age | 2015-10-26 00:00:00 UTC ]
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Houghton Mifflin Harcourt has launched Curious World, a kids' digital subscription service offering access to "playful learning" content for $9.99 per month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-22 00:00:00 UTC ]
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Four publishing CMOs discuss reader and advertising revenue opportunities. The post Folio: Show Coverage: CMO Keynote Panel Discusses Strategies in a Changing World appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-21 00:00:00 UTC ]
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Nosy Crow has partnered with the British Museum to produce a children’s books that will make art and history more accessible. The post UK’s Kids Pub Nosy Crow Partners with British Museum appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-20 00:00:00 UTC ]
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Children's books have long been an integral part of the Mountains and Plains Independent Booksellers Fall Discovery Show, and this year's gathering at the Renaissance Denver Hotel, held October 8–10, was no exception. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-20 00:00:00 UTC ]
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#integral part
Led by girl-focused comics, sales of kids' and YA graphic novels continue to grow and publishers used New York Comic Con to launch a spate of new properties targeting girls and young women. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-15 00:00:00 UTC ]
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A direct sales force of 5,000 young mothers has increased sales for Indonesia's Pelangi Mizan publishing group fourfold in the last three years. The post Direct Sales Is a Key Strategy for Top Indonesia Publisher appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-11 00:00:00 UTC ]
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After a decade of change in the publishing industry, the 2015 Frankfurt Book Fair (which runs October 14–18) marks something of a turning point. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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At the Pacific Northwest Booksellers Association's annual trade show, held this year from October 2–4 in Portland, Ore., Friday evening's celebratory dinner was all about the kids. Or at least, all about books for them. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-08 00:00:00 UTC ]
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Sales in the adult trade segment were up 3.1% in the first six months of 2015 over 2014, while sales of children’s/young adult books fell 12.3% in the same period, according to figures released by the Association of American Publishers StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-08 00:00:00 UTC ]
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Watkins is set to publish a new series of books from YouTube "sensation" Cosmic Kids Yoga. The internet “phenomenon” showcase their “incredibly” popular yoga routines for children on YouTube and are the number one kids’ yoga brand worldwide, with nearly 50,000 subscribers and average viewing... Continue reading at The Bookseller
[ The Bookseller | 2015-10-07 00:00:00 UTC ]
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Karen Joy Fowler and Karl Ove Knausgaard have made the shortlist for the biennial £25,000 Warwick Prize for Writing. Continue reading at The Bookseller
[ The Bookseller | 2015-10-06 00:00:00 UTC ]
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More popular here than JK Rowling, No 1 children's author Andy Griffiths is in New Zealand meeting fans and signing books to promote his much-loved Treehouse book series. Continue reading at Stuff
[ Stuff | 2015-10-01 00:00:00 UTC ]
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Remember those customized children's books that the rich kids in school used to get, featuring a story with their name and face pasted onto the pages? It turns out that these things are still going, but now the companies that make them are harnessi... Continue reading at Engadget
[ Engadget | 2015-10-01 00:00:00 UTC ]
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Pharrell Williams and his book publisher have launched a "Happy" campaign for young readers. Continue reading at Stuff
[ Stuff | 2015-09-30 00:00:00 UTC ]
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Revenue for the first quarter ended August 31 inched up 0.3%, to $191.2 million, over the first period of fiscal 2015 at Scholastic. The net loss increased to $49.4 million from $34.1 million a year ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-24 00:00:00 UTC ]
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Executives from Cengage and Udemy point to Latin America as a strong region for edtech growth and share their top tips for entering the market. The post Strategies for Entering the Latin American EdTech Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-24 00:00:00 UTC ]
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Fusion is launching an initiative today with the hashtag #DearNextPresident, asking Americans—with a sharp focus on young, diverse groups—what issues they want President Barack Obama's successor to focus on. And contenders like Hillary Clinton, Donald Trump, Carly Fiorina and Bernie Sanders... Continue reading at AdWeek
[ AdWeek | 2015-09-23 00:00:00 UTC ]
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#social channels
Iles, as part of a panel at the AJC Decatur Book Festival, talked about the contribution that authors and journalists have to make in reviving unsolved cases of murdered black men. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-09-16 00:00:00 UTC ]
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Trinity Mirror's new digital strategy for its regional titles will see an increased focus on analytics and a drive to boost audience engagement, the publisher announced yesterday. Neil Benson, editorial director for regionals at Trinity Mi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-10 00:00:00 UTC ]
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