Johnston Press strikes three-year Sky deal for local TV ads

Regional newspaper publisher extends trial of AdSmart targeted television advertising serviceJohnston Press is seeking to bolster revenues striking a three-year regional advertising deal with Sky to sell targeted TV ad slots to clients.The regional newspaper publisher started a trial to use Sky’s AdSmart product, which tailors what is shown in TV ad breaks according to household post code and profile, to sell to its advertisers in May last year. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-09-10 00:00:00 UTC ]

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Eventful Year For NBN

In December 2010, National Book Network CEO Jed Lyons made the decision to cut back on the number of distribution clients NBN represented while also realigning its sales and marketing teams. The changes led to the departure of some NBN executives including NBN president Rich Freese, who moved to... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-13 00:00:00 UTC ]
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Paravion Press: Hand-making Books from a Cave in Greece

In a time when digital and print-on-demand technology are streamlining how books are created and delivered, Paravion Press believes there still is a market for well-crafted, hand-made books. “Paravion hopes to keep hold of a patch of turf for the old guard of the printed book—the realm of the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-10 00:00:00 UTC ]
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GfK MRI Launches Digital Ad Measuring Service

To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
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Sherborne's Booklore closes after 35 years

Booklore bookshop in Sherborne is closing after 35 years. Its owner, Gill Capel, is retiring... Continue reading at The Bookseller

[ The Bookseller | 2012-02-07 00:00:00 UTC ]
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Collins sings of deal with choirmaster Malone

HarperCollins has acquired a memoir by choirmaster and star of TV series "The Choir",... Continue reading at The Bookseller

[ The Bookseller | 2012-02-06 00:00:00 UTC ]
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Jarvis presses Vaizey on library closures

Culture minister Ed Vaizey has repeated his assertion that secretary of state Jeremy Hunt will... Continue reading at The Bookseller

[ The Bookseller | 2012-01-27 00:00:00 UTC ]
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US Online Ad Spending to Top Print by $5.7 Billion in 2012

U.S. online ad spending is set to eclipse that of print this year by 15.5 percent, according to eMarketer, suggesting that the long-awaited print-to-digital inflection point may now be here for both content creators and marketers. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-21 00:00:00 UTC ]
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31 Percent of Delivered Digital Ads Not Seen By Consumers

In a new study undertaken by comScore to support the release of a new digital ad measurement solution, the company found that 31 percent of ads are delivered, but not seen by consumers. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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Pearson reports 'competitive' year

Digital services and expansion into emerging economies are leading Pearson’s economic... Continue reading at The Bookseller

[ The Bookseller | 2012-01-19 00:00:00 UTC ]
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Gardner signs deal with Hot Key

Hot Key Books has signed a one-book deal to publish Sally Gardner's latest title Maggot Moon... Continue reading at The Bookseller

[ The Bookseller | 2012-01-18 00:00:00 UTC ]
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BA asks local authorities for tax cuts

The Booksellers Association has pledged to write to the chief executives of all 390 local... Continue reading at The Bookseller

[ The Bookseller | 2012-01-18 00:00:00 UTC ]
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Mirror launches year-long reading campaign

The Daily Mirror is to run a We Love Reading campaign, backed by poet laureate Carol Ann Duffy,... Continue reading at The Bookseller

[ The Bookseller | 2012-01-16 00:00:00 UTC ]
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Berrett-Koehler Posts Another Profitable Year

Twenty years after he founded the indie San Francisco press Berrett-Koehler Publishers, Steve Piersanti continues to stay focused on the company’s original mission of stewardship and socially responsible publishing practices. That commitment has led B-K to be profitable for nine years in a row,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-01-13 00:00:00 UTC ]
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Needed: Bookseller/Rep Of the Year

For the 20th time in our history, PW will award its annual honor celebrating the best in the retail book space. At this year’s BookExpo America in New York City, the magazine will be handing out its Bookstore of the Year and Sales Rep of the Year awards. The award winners will also be profiled... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-01-13 00:00:00 UTC ]
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Great sales for Dickens after TV boost

Sales of Charles Dickens' Great Expectations have rocketed thanks to the BBC's lavish... Continue reading at The Bookseller

[ The Bookseller | 2012-01-12 00:00:00 UTC ]
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Media Decoder: Author Found on Penguin's Web Site Signs Book Deal

An imprint of Penguin Group USA discovered Kerry Schafer after she posted samples on Bookcountry.com, a site that lets writers share their work. Continue reading at The New York Times

[ The New York Times | 2012-01-09 00:00:00 UTC ]
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