Regional newspaper publisher extends trial of AdSmart targeted television advertising serviceJohnston Press is seeking to bolster revenues striking a three-year regional advertising deal with Sky to sell targeted TV ad slots to clients.The regional newspaper publisher started a trial to use Sky’s AdSmart product, which tailors what is shown in TV ad breaks according to household post code and profile, to sell to its advertisers in May last year. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-09-10 00:00:00 UTC ]
Google has struck a deal to digitise French books, ending a six-year legal battle. Continue reading at BBC World
[ BBC World | 2012-06-11 00:00:00 UTC ]
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The erotica trend sparked by Fifty Shades of Grey looks set to sizzle all summer, with... Continue reading at The Bookseller
[ The Bookseller | 2012-06-08 00:00:00 UTC ]
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As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
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Headline is set to grow its literary fiction publishing with the launch of a new imprint,... Continue reading at The Bookseller
[ The Bookseller | 2012-05-31 00:00:00 UTC ]
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Stork Press has acquired 21.37 by Mariusz Czubaj, winner of the High Calibre Award for the best... Continue reading at The Bookseller
[ The Bookseller | 2012-05-31 00:00:00 UTC ]
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As temperatures soared across the UK, printed book sales slumped to their lowest level in nine... Continue reading at The Bookseller
[ The Bookseller | 2012-05-30 00:00:00 UTC ]
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Sales and profit at Quercus dropped 22% in 2011 but the company grew sales of its non-Stieg... Continue reading at The Bookseller
[ The Bookseller | 2012-05-29 00:00:00 UTC ]
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Hearst Magazines UK is selling Coast and transferring its licence to publish Psychologies in the UK to Kelsey Publishing, the Kent-based publisher that acquired several IPC magazines in 2010. Continue reading at Media Week
[ Media Week | 2012-05-29 00:00:00 UTC ]
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The History Press has signed The First World War in 100 Objects by battlefield specialist Peter... Continue reading at The Bookseller
[ The Bookseller | 2012-05-25 00:00:00 UTC ]
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Three titles have been picked from both Random House Children’s Books and Templar for... Continue reading at The Bookseller
[ The Bookseller | 2012-05-24 00:00:00 UTC ]
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Reactions of surprise and bemusement have continued in the trade today in the wake of this... Continue reading at The Bookseller
[ The Bookseller | 2012-05-21 00:00:00 UTC ]
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Accent Press is publishing a celebrity baking title, with a foreword by "Great British Bake... Continue reading at The Bookseller
[ The Bookseller | 2012-05-17 00:00:00 UTC ]
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If you have an iPad or tablet device, chances are you've seen the Web through the glossy world of Flipboard. If you've ever taken the "social magazine" for a spin, you might know that while the user experience is silky smooth, the company has had to address concerns about the service's threat to... Continue reading at AdWeek
[ AdWeek | 2012-05-17 00:00:00 UTC ]
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There’s something of a revolt in the digital media world against the tyranny of the banner ad. Platforms like Facebook, Tumblr and Twitter aren’t running standard display ads. New-style publishers like Buzzfeed don’t lik ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-14 00:00:00 UTC ]
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Amazon says it has signed a deal for the electronic books rights to all seven Harry Potter titles in English, French, Italian, German and Spanish for its Kindle lending library. Continue reading at Stuff
[ Stuff | 2012-05-11 00:00:00 UTC ]
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'Unintended Consequences' by former Bain Capital managing director Edward Conard argues that economic inequality is a good thing rather than a problem. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-05-09 00:00:00 UTC ]
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The Policy Press (TPP) has revealed plans to increase its digital focus as the popularity of e-... Continue reading at The Bookseller
[ The Bookseller | 2012-05-08 00:00:00 UTC ]
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Soho Press, an independent publisher with a full-time staff of nine, is made up of a band of fiercely loyal book lovers. The press was taken over by publisher Bronwen Hruska in 2010.Juliet Grames, Soho’s senior editor, said, about working with her: “For our first 25 years we were a quality... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-05-04 00:00:00 UTC ]
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Houghton Mifflin Harcourt (HMH) has teamed up with Barnes & Noble’s Nook to deliver e-... Continue reading at The Bookseller
[ The Bookseller | 2012-05-03 00:00:00 UTC ]
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The deal with the maker of the popular Nook ebook reader shows that Microsoft, like Apple, understands that ecosystems are the key to success. Continue reading at PC World
[ PC World | 2012-05-01 00:00:00 UTC ]
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