Regional newspaper publisher extends trial of AdSmart targeted television advertising serviceJohnston Press is seeking to bolster revenues striking a three-year regional advertising deal with Sky to sell targeted TV ad slots to clients.The regional newspaper publisher started a trial to use Sky’s AdSmart product, which tailors what is shown in TV ad breaks according to household post code and profile, to sell to its advertisers in May last year. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-09-10 00:00:00 UTC ]
Written By: Graeme Neill Publication Date: Wed, 16/02/2011 - 14:50 Headline fiction publisher at large Martin Fletcher has made two sets of acquisitions, including a debut novel by Cityboy author Geraint Anderson. Fletcher bought UK, Commonwealth, excluding Canada and including ANZ and Europe... Continue reading at The Bookseller
[ The Bookseller | 2011-02-16 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Mon, 14/02/2011 - 16:10 read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-14 00:00:00 UTC ]
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The hype might suggest that many citizens of the iPhone-loving world have adopted ebooks for their literary needs, but Kimico is betting there are still plenty... Continue reading at PC World
[ PC World | 2011-02-10 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Thu, 10/02/2011 - 16:03 Phaidon Press is aiming to triple its output of children's titles to 30 new children's books by 2012, up from eight in 2010. Phaidon's children's list covers children aged up to 12 years with a focus on pre-school and picture... Continue reading at The Bookseller
[ The Bookseller | 2011-02-10 00:00:00 UTC ]
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It seems like most of the subway car empties at the Grand Street stop in the heart of New York Citys Chinatown. Just as the last person makes it off, the conductor announces, Stand clear of the closing doors, and Gong Hey Fat Choy! Happy New Year! Its the first day of Chinese New Year and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-02-07 00:00:00 UTC ]
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Hearst Corporation, parent to the National Magazine Company, has confirmed for the first time it is no longer in talks to buy BBC Magazines following its Lagardère move. Continue reading at Media Week
[ Media Week | 2011-02-07 00:00:00 UTC ]
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By Joe Wilcox, Betanews Apple's approach to magazine and newspaper subscriptions and third-party ebook sales stink of the kind of practices that got Microsoft into trouble with trustbusters on two continents during the late 1990s and early 2000s. A year ago, publishers embraced iPad as the... Continue reading at Betanews
[ Betanews | 2011-02-04 00:00:00 UTC ]
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Written By: Lisa Campbell A complaint against a W H Smith advert for the Richard and Judy Book Club has not been upheld by the Advertising Standards Authority. The television broadcast, promoting the husband-and wife teams exclusive deal with W H Smith to run Richard and Judys Book Club,... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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Written By: Charlotte Williams Puffin is to publish a new picture book by The Very Hungry Caterpillar author Eric Carle, his first in four years. The Artist Who Painted a Blue Horse will be published in October 2011, in a global, simultaneous publication with Philomel, a Penguin Young Readers... Continue reading at The Bookseller
[ The Bookseller | 2011-01-28 00:00:00 UTC ]
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Written By: Barbara Casassus Market research firm GfK has predicted that 1 million tactile tablets will be sold in France this year. A total of 435,000 worth 220 million euros were sold here in 2010, a strong start for the new market. Although tablet sales for Christmas were reported not to... Continue reading at The Bookseller
[ The Bookseller | 2011-01-27 00:00:00 UTC ]
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While it may not apply to overall advertising budgets, "big" was in for individual ad pages that ran in MPA member magazines in 2010. According to data collected by MagazineRadar, high-impact ads that ran on heavy stock were up 19 percent in 2010 and the actual ad size increased as well: the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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Marty Peretz, the editor-in-chief of The New Republic of the past 37 years, is stepping down and taking the title of "editor-in-chief emeritus." Editor Richard Just takes over as editor-in-chief. Perezt, who wrote a blog called The Spine, will continue to write a column for TheNewRepublic.com. Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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Organic growth will be the primary driver of the media business over the next 12 to 24 months, according to nearly 500 executives in the information, marketing services and technology sectors, according to the first annual Media Growth survey from investment banker The Jordan, Edmiston Group and... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-24 00:00:00 UTC ]
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Hachette Filipacchi is to close teen print magazine Sugar in March, which has suffered flagging circulation figures, and ahead of an anticipated group sale to US publisher Hearst. Continue reading at Media Week
[ Media Week | 2011-01-19 00:00:00 UTC ]
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