Regional newspaper publisher extends trial of AdSmart targeted television advertising serviceJohnston Press is seeking to bolster revenues striking a three-year regional advertising deal with Sky to sell targeted TV ad slots to clients.The regional newspaper publisher started a trial to use Sky’s AdSmart product, which tailors what is shown in TV ad breaks according to household post code and profile, to sell to its advertisers in May last year. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-09-10 00:00:00 UTC ]
Written By: Philip Stone Publication Date: Thu, 04/08/2011 - 15:50 Spending on physical books in July slumped to its lowest level in seven years as ebooks continue to encroach onto traditional bookseller territory. According to Nielsen BookScan data, £111.5m was spent on printed books in the... Continue reading at The Bookseller
[ The Bookseller | 2011-08-04 00:00:00 UTC ]
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The purchase sets off speculation about publishing ambitions at Facebook, and puts renewed focus on its highly-anticipated iPad app. Continue reading at PC World
[ PC World | 2011-08-04 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Wed, 03/08/2011 - 09:14 Facebook has bought the innovative ebook publisher Push Pop Press but will not use the company to publish ebooks. The giant social networking website will instead use PPP's platform and technology to give "people even richer... Continue reading at The Bookseller
[ The Bookseller | 2011-08-03 00:00:00 UTC ]
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Weekly and bi-weekly magazines proved to be more agile in the first half of 2011 than their monthly counterparts, posting a 1.3 percent gain in ad pages, according to MagazineRadar. Monthly magazines ad pages only increased .3 percent during the same period. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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Creative consultant JC Suares shares some of the biggest headscratchers he's heard from editors, publishers and designers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Tue, 02/08/2011 - 12:25 The agreement for Google to scan out-of-print French language books for Hachette Livre has been signed, two months later than scheduled. The five-year agreement should have been finalised six months after the memorandum of... Continue reading at The Bookseller
[ The Bookseller | 2011-08-02 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 29/07/2011 - 15:25 Bath-based independent Palazzo is to publish illustrated editions of Jane Austen's novels to mark the bicentenary of their original publication. The Bath Bicentenary Editions will launch with Sense and Sensibility, first... Continue reading at The Bookseller
[ The Bookseller | 2011-07-29 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 29/07/2011 - 11:22 Random House has acquired the memoirs of long-time US Vogue creative director Grace Coddington, in a Transatlantic deal for a reported $1.2m (£700,000). The memoirs will be simultaneously published by Random House in the... Continue reading at The Bookseller
[ The Bookseller | 2011-07-29 00:00:00 UTC ]
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Even though ad exchanges and networks were created to lubricate the buying and selling of digital ad inventory, the system is still far from slippery. One lingering issue is that of transparency: when online publishers cant sell all their inventory directly to advertisers (often at a premium),... Continue reading at AdWeek
[ AdWeek | 2011-07-28 00:00:00 UTC ]
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Looks like it's shake-up time again at AOL. In a memo to AOLers today, CEO Tim Armstrong announced a batch of management changes. The latest major casualty of AOLs continuing comeback? Ad sales boss Jeff Levick, one of Armstrongs earliest hires who joined the company from Google in 2009. Jeff... Continue reading at AdWeek
[ AdWeek | 2011-07-26 00:00:00 UTC ]
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Social reading app Flipboard has struck a deal with Condé Nast to display full-page ads in several of the publishers titles. Starting today, readers of the New Yorker on Flipboards iPad app will begin seeing branded content from American Express throughout the virtual magazine. In October, a... Continue reading at AdWeek
[ AdWeek | 2011-07-25 00:00:00 UTC ]
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Publication Date: Mon, 25/07/2011 - 14:47 Search Press has appointed Linda Ayres as business development manager in the UK. Ayres began her role at the arts and crafts publisher on 1st July. She was previously sales director for Australian Consolidated Press. Her main priority will be to... Continue reading at The Bookseller
[ The Bookseller | 2011-07-25 00:00:00 UTC ]
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Publication Date: Thu, 21/07/2011 - 21:09 Lee Child has been awarded the Theakstons Old Peculier Crime Novel of the Year for his Jack Reacher thriller 61 Hours (Transworld), beating authors including Mark Billingham who has won the prize twice before. It is the first time Child has won the... Continue reading at The Bookseller
[ The Bookseller | 2011-07-21 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Wed, 20/07/2011 - 14:20 French cultural product chain Fnac has announced a new five-year strategic plan to help lift flagging sales as consumer habits change and competition from the internet erodes traditional markets. Called Fnac 2015, the... Continue reading at The Bookseller
[ The Bookseller | 2011-07-20 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Tue, 19/07/2011 - 09:15 The Bookseller has added its voice to calls for Amazon's acquisition of The Book Depository (TBD) to be referred to the Competition Commission. The Office of Fair Trading's deadline for submissions about the merger ended at... Continue reading at The Bookseller
[ The Bookseller | 2011-07-19 00:00:00 UTC ]
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Hearst-owned magazines is treading on to Groupon's territory with the launch of group-buying discounts, starting off with Road & Track and Car and Driver. Continue reading at AllThingsD
[ AllThingsD | 2011-07-18 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 15/07/2011 - 10:29 A new collection of stories from the late Nobel Prize-winning author Aleksandr Solzhenitsyn; a début by a former Macmillan, Penguin and Hachette marketer; and Richard Fords new novel were among the rights deals signed this... Continue reading at The Bookseller
[ The Bookseller | 2011-07-15 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 13/07/2011 - 15:32 Amazon.com has dropped the price of its advertising-heavy Amazon 3G Kindle to $139 (£86.91). Telecoms company AT&T is sponsoring the Kindle with Special Offers, which will include campaigns for customers and sponsored... Continue reading at The Bookseller
[ The Bookseller | 2011-07-13 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 13/07/2011 - 09:50 Cambridge University Press has launched a digital content platform for libraries which it says will become "one of the largest and most significant repositories of digital academic material in the world. From October 2010,... Continue reading at The Bookseller
[ The Bookseller | 2011-07-13 00:00:00 UTC ]
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