Jivox, an ad tech firm which specializes in helping companies build interactive video ads, says it has a new platform that will make executing multi-device mobile campaigns a lot easier. Specifically, the San Mateo, Calif.-based startup has rolled out a new product it claims will help advertisers and publishers extend interactive ads to the new iPad Mini and the recently launched iPhone 5—without all the complex resizing, recoding and other device-by-device integration that buyers often grumble about. In fact, Jivox claims that advertisers will be able to use a single tag for ads running on multiple screens. According to CEO Diaz Nesamoney, too often mobile ad creative is not optimized for multiple devices, resulting in ads that don’t fit a device’s unique screen size. These ads either get cut short or fail to take advantage of a tablet’s larger screen—or don't function right at all. “By taking technology complexities out of the equation, we enable advertisers to effortlessly run interactive video ad campaigns across any screen or mobile device, without distressing over formats or technology assimilation issues,” Nesamoney said. “This ensures that impressions are not lost and guarantees higher engagement and ROI." Jivox's customer base includes publishers like Bloomberg, Federated Media and Fox News, as well as big agencies like GroupM, OMD and Starcom. The company was recently named a winner in the Interactive Advertising Bureau’s Mobile Rising Stars competition, an... Continue reading at 'AdWeek'
[ AdWeek | 2012-10-31 00:00:00 UTC ]
News tagged with:
#multiple devices
#cut short
#fox news
#recently named
Quercus has unveiled the UK press tour and “unmissable publicity and marketing campaign” for Emily Ratajkowski’s debut My Body. Continue reading at The Bookseller
[ The Bookseller | 2021-11-09 11:59:42 UTC ]
More news stories like this | All news stories tagged with:
#emily ratajkowski
#marketing campaign
It’s been a while since we’ve heard any news from Amy Hennig, but now we know what the former Naughty Dog and Visceral Games writer and creative director has been working away at since going indie in 2018. On Friday, Marvel announced its working with Hennig’s Skydance New Media studio on a new... Continue reading at Engadget
[ Engadget | 2021-10-29 17:27:14 UTC ]
More news stories like this | All news stories tagged with:
#comic book
#gaming industry
#original story
#interactive experience
#creative director
#naughty dog
#ve heard
#marvel universe
Springer Nature has launched a campaign to highlight the importance of research in identifying climate solutions ahead of the UN Climate Conference, known as COP26, which begins on 31st October. Continue reading at The Bookseller
[ The Bookseller | 2021-10-27 10:06:25 UTC ]
More news stories like this | All news stories tagged with:
#springer nature
#31st october
Kazuo Ishiguro, Marcus Rashford and Paul McCartney are among the authors whose titles are shortlisted for Waterstones Book of the Year 2021. Continue reading at The Bookseller
[ The Bookseller | 2021-10-27 07:08:08 UTC ]
More news stories like this | All news stories tagged with:
#book of the year
#waterstones book
#paul mccartney
#year shortlist
#marcus rashford
#kazuo ishiguro
A true hoax provokes. It questions cultural biases, shattering conventions. But the curious case of the three men writing as a female author Carmen Mola does none of this. Continue reading at The Conversation
[ The Conversation | 2021-10-26 05:02:08 UTC ]
More news stories like this | All news stories tagged with:
#female author
Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller
[ The Bookseller | 2021-10-25 18:43:56 UTC ]
More news stories like this | All news stories tagged with:
#reluctant readers
#reading agency
This is part of a broader marketing effort by the online financial company that includes its first foray into TikTok. Continue reading at Advertising Age
[ Advertising Age | 2021-10-16 17:30:00 UTC ]
More news stories like this | All news stories tagged with:
#comic book
'Creative Asia: Rights Matters' is part of an extensive presentation at Frankfurter Buchmesse from Taiwan's TAICCA program. (Sponsored) The post Taiwan at Frankfurter Buchmesse: Making ‘Scents’ of Creativity appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-15 05:52:54 UTC ]
More news stories like this | All news stories tagged with:
#frankfurter buchmesse
#creativity appeared
Springer Nature is joining the Business Ambition for 1.5°C campaign, a call-to-action for companies to set emissions reduction targets that can collectively limit global temperature increases. Continue reading at The Bookseller
[ The Bookseller | 2021-10-15 02:29:56 UTC ]
More news stories like this | All news stories tagged with:
#springer nature
Kids in the U.S. now have the opportunity to encounter Finnish author-artist Tove Jansson's Moomin stories in animated and illustrated format through “Moomin Animations–Thrills and Cuddles,” on display at the National Children’s Museum in Washington, D.C. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-14 04:00:00 UTC ]
More news stories like this |
Google says it will phase out its use of Material Design interface elements within its iOS apps in favor of Apple’s own UIKit. Jeff Verkoeyen, the company's iOS design chief, announced the change in a Twitter thread spotted by The Verge.This year my team shifted the open source Material... Continue reading at Engadget
[ Engadget | 2021-10-12 17:16:51 UTC ]
More news stories like this | All news stories tagged with:
#libraries
#decade ago
#maintenance mode
#android apps
#apple devices
Commentator adds voice to backlash against Mission Zero editorial project which has been criticised by some longtime supporters of climate actionGet our free news app; get our morning email briefingThe prominent Murdoch commentator Andrew Bolt says News Corp Australia’s major editorial campaign... Continue reading at The Guardian
[ The Guardian | 2021-10-12 16:30:58 UTC ]
More news stories like this | All news stories tagged with:
#news corp
#australian readers
#scott morrison
#climate action
#andrew bolt
In her new memoir, “Hooked,” the star of “Younger” and “Thoroughly Modern Millie” explains how her hobbies became so much more. Continue reading at The Washington Post
[ The Washington Post | 2021-10-09 12:00:00 UTC ]
More news stories like this |
Romance is the biggest selling book genre, but how does that translate to those who write it? How much can you make writing romance? Continue reading at Book Riot
[ Book Riot | 2021-10-08 10:38:00 UTC ]
More news stories like this | All news stories tagged with:
#selling book
The time has come for school librarians and their allies to abandon their traditional advocacy toolkits and to act boldly to secure the future of the profession. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-08 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#political campaign
#school librarians
Debut authors Natasha Brown and Rebecca Watson are among the writers shortlisted for this year's £10,000 Goldsmiths Prize, recognising the best in experimental fiction. Continue reading at The Bookseller
[ The Bookseller | 2021-10-06 21:50:51 UTC ]
More news stories like this | All news stories tagged with:
#experimental fiction
#writers shortlisted
The author likes small bookshops. So he won’t let the online giant sell his new hardbackThe plight of the high street bookshop, struggling against the power of the online giants, is a common complaint either side of the Atlantic. But not often do the prominent players, the authors and... Continue reading at The Guardian
[ The Guardian | 2021-10-03 08:00:23 UTC ]
More news stories like this | All news stories tagged with:
#hardback
#dave eggers
It’s officially October, which marks the start of National Cookbook Month. If you’re searching for some new sweet or savory treats to make, why not look to Maya Angelou? In addition to being a wizard with her literary pen game, Angelou was also a published cookbook author. In a 2011 article... Continue reading at Literrary Hub
[ Literrary Hub | 2021-10-01 15:37:41 UTC ]
More news stories like this | All news stories tagged with:
#cookbook
#maya angelou
Haruki Murakami is a collector: of vinyl records, T-shirts, and short stories (ha ha ha). He’s donated his collection of over 10,000 vinyl records to Waseda University, but keeps his T-shirts in cardboard boxes at his home. According to Murakami, his collection came about somewhat by accident:... Continue reading at Literrary Hub
[ Literrary Hub | 2021-09-21 16:25:57 UTC ]
More news stories like this | All news stories tagged with:
#short stories
#vinyl records
#haruki murakami
Official news came much sooner than expected. On Tuesday, just a day after leaks surfaced on the company’s Canadian and Mexican sites about models with a bigger screen and dramatically more LEDs, Amazon confirmed the launch of three new Kindle Paperwhites. In addition to a successor for the... Continue reading at PC World
[ PC World | 2021-09-21 13:00:00 UTC ]
More news stories like this | All news stories tagged with:
#kindle
#color temperature
#larger screen
#bigger screen
#kindle paperwhites