Jivox, an ad tech firm which specializes in helping companies build interactive video ads, says it has a new platform that will make executing multi-device mobile campaigns a lot easier. Specifically, the San Mateo, Calif.-based startup has rolled out a new product it claims will help advertisers and publishers extend interactive ads to the new iPad Mini and the recently launched iPhone 5—without all the complex resizing, recoding and other device-by-device integration that buyers often grumble about. In fact, Jivox claims that advertisers will be able to use a single tag for ads running on multiple screens. According to CEO Diaz Nesamoney, too often mobile ad creative is not optimized for multiple devices, resulting in ads that don’t fit a device’s unique screen size. These ads either get cut short or fail to take advantage of a tablet’s larger screen—or don't function right at all. “By taking technology complexities out of the equation, we enable advertisers to effortlessly run interactive video ad campaigns across any screen or mobile device, without distressing over formats or technology assimilation issues,” Nesamoney said. “This ensures that impressions are not lost and guarantees higher engagement and ROI." Jivox's customer base includes publishers like Bloomberg, Federated Media and Fox News, as well as big agencies like GroupM, OMD and Starcom. The company was recently named a winner in the Interactive Advertising Bureau’s Mobile Rising Stars competition, an... Continue reading at 'AdWeek'
[ AdWeek | 2012-10-31 00:00:00 UTC ]
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The employees at Greenlight Bookstores and Yours Truly stationery stores in Brooklyn unanimously ratified their first union contract after joining the RWDSU. Earlier this month, the NLRB rejected Duke University's challenge to the union formed by members of Duke University Press last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-30 04:00:00 UTC ]
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Are you tired of getting your short stories rejected by literary magazines with weird names like Ploughshares, The Paris Review, and, lol, The New Yorker? Do you, a writer of a searing, minimalist narratives of longing and loss amid the ruins of late capitalism, need to eat? Sure you do! Well,... Continue reading at Literrary Hub
[ Literrary Hub | 2022-03-17 16:16:55 UTC ]
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Ahead of the ceremony for the 2022 Leipzig Book Prize for European Understanding, demonstrators will call for Ukraine's 'Right to Peace.' The post Ukraine: Germany’s Börsenverein Joins Leipzig’s ‘Right to Peace’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-03-15 17:43:51 UTC ]
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Get ready for some gentle feels and swoons by diving into this selection of the best slice-of-life romance manga, including My Love Mix-Up! by Wataru Hinekure and Aruko. Continue reading at Book Riot
[ Book Riot | 2022-03-15 10:33:00 UTC ]
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Between the advent of online gambling, college athlete monetization and cryptocurrency, the business of sports has changed rapidly over the last two years--and Front Office Sports wants to capitalize on that disruption. The independently-owned publisher announced Tuesday the launch of its new... Continue reading at AdWeek
[ AdWeek | 2022-03-15 06:00:00 UTC ]
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He was featured in Timothy Crouse's "The Boys on the Bus," about the 1972 presidential campaign, then won a Pulitzer in 1977. Continue reading at The Washington Post
[ The Washington Post | 2022-03-06 00:22:57 UTC ]
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The range and caliber of Joel Agee's work proves he's much more than the son of the late, Pulitzer-winning James Agee. Continue reading at The Washington Post
[ The Washington Post | 2022-02-22 12:00:34 UTC ]
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As he releases the latest fruits of his new megabucks deal with Netflix – an interactive cartoon about a cat – the Black Mirror creator discusses gaming, nuclear war, and why his generation has wrecked the UKCharlie Brooker is sitting at a desk, a big cardboard box in the background, miscellany... Continue reading at The Guardian
[ The Guardian | 2022-02-21 06:00:24 UTC ]
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The memoirist Sarah Manguso’s first novel is about a young girl’s life in a small, snowy New England town. Continue reading at The New York Times
[ The New York Times | 2022-02-06 10:00:06 UTC ]
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Sales of Art Spiegelman's 'Maus,' the Pulitzer Prize-winning graphic novel on the Holocaust, have risen after a Tennessee school board banned it this month. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-01-31 18:49:42 UTC ]
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Books by Lady Hale, Sathnam Sanghera and former Prime Minister Gordon Brown have made the 2021 Parliamentary Book Awards shortlist. Continue reading at The Bookseller
[ The Bookseller | 2022-01-31 17:28:44 UTC ]
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Campaigns for titles by Kazuo Ishiguro, Sally Rooney and Dave Grohl are among those shortlisted for this year's Publishers Publicity Circle (PPC) Awards, which celebrate the best campaigns carried out by publicists in 2021. Continue reading at The Bookseller
[ The Bookseller | 2022-01-26 08:44:27 UTC ]
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The Dutch Foundation for Literature has announced the New Dutch Writing campaign will return to the UK for the fourth year. Continue reading at The Bookseller
[ The Bookseller | 2022-01-25 17:20:43 UTC ]
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Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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Over this past week, you might have seen a familiar message popping up on your friends’ Instagram stories: something to the effect of, “I’m looking for people to participate in a huge book exchange. You can be anywhere in the world. All you have to do is buy your favorite book (just one) and... Continue reading at Literrary Hub
[ Literrary Hub | 2022-01-18 17:44:38 UTC ]
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Andrew Lipstein's "Last Resort" captures our tenuous ownership of life experiences and the vampiric practice of fiction writing. Continue reading at The Washington Post
[ The Washington Post | 2022-01-18 13:57:08 UTC ]
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Once again the children’s writer Julia Donaldson tops the year-end ranking of writers through Nielsen, but a rise in sales of backlist titles saw a number of authors with large oeuvres make an appearance. Continue reading at The Bookseller
[ The Bookseller | 2022-01-16 10:02:13 UTC ]
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As if the market for battle royale games wasn’t crowded enough already, you’ll soon have another option in the form of My Hero Academia: Ultra Rumble. Based on the popular manga and anime, Bandai Namco teased the title in a Weekly Shōnen Jump article spotted by Gematsu.The latest issue of Weekly... Continue reading at Engadget
[ Engadget | 2022-01-13 16:55:22 UTC ]
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PC gaming Giant Take-Two has announced that it's making a big move into mobile gaming with the acquisition of Zynga for a total price of approximately $12.7 billion. Take-Two already owns Rockstar Games, Codemasters and 2K, producing games like Grand Theft Auto, Red Dead Redemption, Bioshock and... Continue reading at Engadget
[ Engadget | 2022-01-10 13:17:58 UTC ]
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