Jivox, an ad tech firm which specializes in helping companies build interactive video ads, says it has a new platform that will make executing multi-device mobile campaigns a lot easier. Specifically, the San Mateo, Calif.-based startup has rolled out a new product it claims will help advertisers and publishers extend interactive ads to the new iPad Mini and the recently launched iPhone 5—without all the complex resizing, recoding and other device-by-device integration that buyers often grumble about. In fact, Jivox claims that advertisers will be able to use a single tag for ads running on multiple screens. According to CEO Diaz Nesamoney, too often mobile ad creative is not optimized for multiple devices, resulting in ads that don’t fit a device’s unique screen size. These ads either get cut short or fail to take advantage of a tablet’s larger screen—or don't function right at all. “By taking technology complexities out of the equation, we enable advertisers to effortlessly run interactive video ad campaigns across any screen or mobile device, without distressing over formats or technology assimilation issues,” Nesamoney said. “This ensures that impressions are not lost and guarantees higher engagement and ROI." Jivox's customer base includes publishers like Bloomberg, Federated Media and Fox News, as well as big agencies like GroupM, OMD and Starcom. The company was recently named a winner in the Interactive Advertising Bureau’s Mobile Rising Stars competition, an... Continue reading at 'AdWeek'
[ AdWeek | 2012-10-31 00:00:00 UTC ]
News tagged with:
#multiple devices
#cut short
#fox news
#recently named
Authors are asking their publishers in the UK 10 questions about the climate crisis and what it takes to get a book from the 'Tree to Me.' The post As London Book Fair Opens: Authors Seed a ‘Tree to Me’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-18 05:42:45 UTC ]
More news stories like this | All news stories tagged with:
#london book fair
#climate crisis
#campaign appeared
The median income for self-published authors increased substantially in 2022 compared to 2021, to $12,749 last year—more than the median for authors published by traditional houses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-17 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#traditional houses
#authors published
#median income
Profound, big-hearted, and raw, the adaptation of bestselling book Tiny Beautiful Things is powerful television. Its writer talks grief, sorrow and being friends for life with Reese WitherspoonIn 2011, a little-known fortysomething author called Cheryl Strayed was about to become huge. She had... Continue reading at The Guardian
[ The Guardian | 2023-04-05 05:00:25 UTC ]
More news stories like this | All news stories tagged with:
#bestselling book
#reese witherspoon
#big screen
#desperately wanted
#heroin addiction
Longtime publisher Hardie Grant is kicking off their North American line of food and lifestyle titles in style. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-31 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#lifestyle titles
#making books
Hit Japanese manga “One Piece” is coming to Netflix as a live-action series — a development that’s both exciting and worrisome for fans who have seen mixed success in a growing list of Hollywood adaptations Continue reading at ABC News
[ ABC News | 2023-03-06 02:32:30 UTC ]
More news stories like this | All news stories tagged with:
#manga
#growing list
#popular manga
In a test of planetary defense capabilities, NASA and Johns Hopkins Applied Physics Laboratory crashed a spacecraft to alter an object’s orbit. NASA is No. 17 on Fast Company’s list of the World’s 50 Most Innovative Companies of 2023. Explore the full list of companies that are reshaping... Continue reading at Fast Company
[ Fast Company | 2023-03-02 07:00:00 UTC ]
More news stories like this | All news stories tagged with:
#science fiction
#fast company
#dart mission
#full list
#innovative companies
Literary Hub is pleased to reveal the cover for National Book Foundation 5 under 35 honoree and Center for Fiction and VCU Cabell First Novel prize finalist Lydia Kiesling’s second novel, Mobility, which this August will be the first book to be published on the new imprint from Crooked Media,... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-13 16:01:46 UTC ]
More news stories like this | All news stories tagged with:
#national book foundation
#first novel
#crooked media
#literary hub
#lydia kiesling
Leading bookfluencer and budding book business entrepreneur Zibby Owens discusses the newly launched Zibby Books; her first bookstore, Zibby’s Bookshop, which will open in Santa Monica, Calif., this month; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-10 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book business
#santa monica
Netflix is adding two more releases to its excellent library of games. The streaming giant announced Monday it recently secured exclusive mobile rights to Dust & Neon and Highwater, two upcoming titles from indie publisher Rogue Games. Of the two, the former will arrive first when it hits... Continue reading at Engadget
[ Engadget | 2023-02-06 18:00:28 UTC ]
More news stories like this | All news stories tagged with:
#indie publisher
#partly due
#fair amount
#climate change
#february 16th
#nintendo switch
#upcoming titles
The owner of the hybrid publisher has promised representatives from the Authors Guild that he will address the myriad complaints brought against his company that have piled up for about five years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-01 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#authors guild
#hybrid publisher
Phenomenal Media, a company launched by Kamala Harris’ niece that celebrates underrepresented women, is debuting a new partnership with Hachette Books. In 2016, Meena Harris started designing statement t-shirts that quite literally made a statement. Her most famous one read “Phenomenal Woman,”... Continue reading at Fast Company
[ Fast Company | 2023-01-24 08:00:00 UTC ]
More news stories like this | All news stories tagged with:
#hachette
#amazon prime
#literally made
#hachette books
#company launched
#book publishing
#kamala harris
'PW' talks with Stephane Metayer about the making of 'Tephlon Funk!,' a fast-paced paranormal adventure graphic novel set in the Queensbridge housing projects in New York City in the 1990s. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-18 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#graphic novel
Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek
[ AdWeek | 2023-01-04 12:00:00 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#upcoming launch
Don’t miss these short stories featuring firefighting drones, lab-grown mammals, long-buried fan fiction, and much more. Continue reading at Slate
[ Slate | 2022-12-30 10:50:00 UTC ]
More news stories like this | All news stories tagged with:
#short stories
#digital lives
#make sense
Pluck any classic novel from a bookstore shelf and it will most likely feature an introduction by a contemporary writer. Especially inspired pairing of authors can imbue an old text with new relevance, highlight its enduring influence, or even become a new selling point for a backlist title. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-09 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishers make
#bookstore
#backlist title
#selling point
Bookends & Beginnings in Evanston, Ill., which announced several weeks ago that it was forced to move to another space after its landlord raised the rent 125%, launched a GoFundMe campaign to finance the move. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-05 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#gofundme campaign
#bookends beginnings
The CEO of Worzalla says that with Chinese dominance of the industry threatened by frequent lockdowns and high shipping costs, now is the time for American printers to expand. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-02 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#american printers
Disney researchers have developed an artificial intelligence system that seemingly makes it far easier to make an actor appear younger or older in a scene. While artists will still be able to make manual adjustments to make sure the effect looks as realistic as possible, the AI tool could take... Continue reading at Engadget
[ Engadget | 2022-12-01 15:45:09 UTC ]
More news stories like this | All news stories tagged with:
#comic con
#opening sequence
#indiana jones
#star wars
#al pacino
#$200 million
#reports suggest
The U.K. children’s book publisher spreads its wings into the North American market. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-28 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#children’s book
#nosy crow
As part of a companywide effort to reduce costs, Amazon has eliminated an unspecified number of jobs in its Books business. Word of the reductions came in a letter sent yesterday to employees from CEO Andy Jassy describing “role eliminations” in the company's Books and Devices units. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-18 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#unspecified number
#reduce costs
#book group
#books business