Jivox Looks to Make Mobile Campaigns Smoother

Jivox,  an ad tech firm which specializes in helping companies build interactive video ads, says it has a new platform that will make executing multi-device mobile campaigns a lot easier. Specifically, the San Mateo, Calif.-based startup has rolled out a new product it claims will help advertisers and publishers extend interactive ads to the new iPad Mini and the recently launched iPhone 5—without all the complex resizing, recoding and other device-by-device integration that buyers often grumble about. In fact, Jivox claims that advertisers will be able to use a single tag for ads running on multiple screens. According to CEO Diaz Nesamoney, too often mobile ad creative is not optimized for multiple devices, resulting in ads that don’t fit a device’s unique screen size. These ads either get cut short or fail to take advantage of a tablet’s larger screen—or don't function right at all. “By taking technology complexities out of the equation, we enable advertisers to effortlessly run interactive video ad campaigns across any screen or mobile device, without distressing over formats or technology assimilation issues,” Nesamoney said. “This ensures that impressions are not lost and guarantees higher engagement and ROI." Jivox's customer base includes publishers like Bloomberg, Federated Media and Fox News, as well as big agencies like GroupM, OMD and Starcom. The company was recently named a winner in the Interactive Advertising Bureau’s Mobile Rising Stars competition, an... Continue reading at 'AdWeek'

[ AdWeek | 2012-10-31 00:00:00 UTC ]
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WATCH: Emily St. John Mandel and Showrunner Patrick Somerville on the Making of Station Eleven

The long-awaited HBO Max limited series adaptation of Station Eleven premiered on December 16. Go behind the scenes of the entire experience, from acquisition to streaming, with this conversation between author Emily St. John Mandel and series showrunner Patrick Somerville, moderated by Isaac... Continue reading at Literrary Hub

[ Literrary Hub | 2022-01-13 09:50:46 UTC ]
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Take-Two is acquiring mobile game giant Zynga for $12.7 billion

PC gaming Giant Take-Two has announced that it's making a big move into mobile gaming with the acquisition of Zynga for a total price of approximately $12.7 billion. Take-Two already owns Rockstar Games, Codemasters and 2K, producing games like Grand Theft Auto, Red Dead Redemption, Bioshock and... Continue reading at Engadget

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Join the #FReadom Letter Writing Campaign to Combat Censorship!

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The bookshop making a difference this Christmas

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Krauss, de Waal and Puchner make Wingate Prize longlist

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Should celebrities narrate their audiobooks? Will Smith and Mel Brooks make the case for yes.

Sometimes stars elevate their works beyond the printed page. Here are three great examples. Continue reading at The Washington Post

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Organisers urged to keep literary festivals hybrid in new campaign

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Books make the best gifts. Here are seven surprising choices for the readers on your list.

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Book Fair Bonanza: Five Tips To Make Your Book Fair Run Smoothly

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Storyhouse to make charity donation for every new title

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In Elif Shafak’s ‘The Island of Missing Trees,’ a surprising narrator makes sense of surreal events

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