Jivox Looks to Make Mobile Campaigns Smoother

Jivox,  an ad tech firm which specializes in helping companies build interactive video ads, says it has a new platform that will make executing multi-device mobile campaigns a lot easier. Specifically, the San Mateo, Calif.-based startup has rolled out a new product it claims will help advertisers and publishers extend interactive ads to the new iPad Mini and the recently launched iPhone 5—without all the complex resizing, recoding and other device-by-device integration that buyers often grumble about. In fact, Jivox claims that advertisers will be able to use a single tag for ads running on multiple screens. According to CEO Diaz Nesamoney, too often mobile ad creative is not optimized for multiple devices, resulting in ads that don’t fit a device’s unique screen size. These ads either get cut short or fail to take advantage of a tablet’s larger screen—or don't function right at all. “By taking technology complexities out of the equation, we enable advertisers to effortlessly run interactive video ad campaigns across any screen or mobile device, without distressing over formats or technology assimilation issues,” Nesamoney said. “This ensures that impressions are not lost and guarantees higher engagement and ROI." Jivox's customer base includes publishers like Bloomberg, Federated Media and Fox News, as well as big agencies like GroupM, OMD and Starcom. The company was recently named a winner in the Interactive Advertising Bureau’s Mobile Rising Stars competition, an... Continue reading at 'AdWeek'

[ AdWeek | 2012-10-31 00:00:00 UTC ]
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Thousands of supporters join staff at Mike Pence’s publisher in campaign against book deal

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[ The Guardian | 2021-04-27 13:55:17 UTC ]
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Why Writing a Memoir is Like Making Kimchi

In Crying in H Mart, Michelle Zauner—also known as the indie-pop musician Japanese Breakfast—writes of her mother’s battle with terminal cancer and the caretaking process. The mother-daughter relationship is the beating pulse of this memoir, presented in all of its uncomfortable complexities.... Continue reading at Electric Literature

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A Philosopher Makes ‘The Case for Rage’

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Sue Hendra & Paul Linnet | 'We wanted to make a moment where the world disappears'

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Clear Channel scoops Commercial Team of the Year at Campaign Media Awards

The outdoor media owner beat 4 Sales, Hearst Solutions, News UK and Reach Solutions to claim the coveted prize. Continue reading at Media Week

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The Proof is in the Audio: How Proof Listeners Make Sure the Audiobook Matches the Print

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Bookselling Ireland calls for Taoiseach to make bookshops 'essential'

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AAPI Authors, Bookstagrammers Organize Support Campaign

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‘Brood,’ a quiet meditation on the small stuff, makes for a perfect pandemic read

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In Kazuo Ishiguro’s ‘Klara and the Sun,’ a robot tries to make sense of humanity

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Sports Manga and Anime to Make You Smile

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