Jivox, an ad tech firm which specializes in helping companies build interactive video ads, says it has a new platform that will make executing multi-device mobile campaigns a lot easier. Specifically, the San Mateo, Calif.-based startup has rolled out a new product it claims will help advertisers and publishers extend interactive ads to the new iPad Mini and the recently launched iPhone 5—without all the complex resizing, recoding and other device-by-device integration that buyers often grumble about. In fact, Jivox claims that advertisers will be able to use a single tag for ads running on multiple screens. According to CEO Diaz Nesamoney, too often mobile ad creative is not optimized for multiple devices, resulting in ads that don’t fit a device’s unique screen size. These ads either get cut short or fail to take advantage of a tablet’s larger screen—or don't function right at all. “By taking technology complexities out of the equation, we enable advertisers to effortlessly run interactive video ad campaigns across any screen or mobile device, without distressing over formats or technology assimilation issues,” Nesamoney said. “This ensures that impressions are not lost and guarantees higher engagement and ROI." Jivox's customer base includes publishers like Bloomberg, Federated Media and Fox News, as well as big agencies like GroupM, OMD and Starcom. The company was recently named a winner in the Interactive Advertising Bureau’s Mobile Rising Stars competition, an... Continue reading at 'AdWeek'
[ AdWeek | 2012-10-31 00:00:00 UTC ]
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When we started planning Book Week Scotland 2020, the natural fit for the theme was future: the year was filled with exciting possibilities and interactive, grassroot community projects. At Scottish Book Trust, planning that started in February soon shuddered to a halt: although we didn’t know... Continue reading at The Bookseller
[ The Bookseller | 2020-11-10 20:24:05 UTC ]
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Author Holly Bourne has launched a campaign to support bookshops during lockdown, involving more than 300 writers so far. Continue reading at The Bookseller
[ The Bookseller | 2020-11-05 06:38:02 UTC ]
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This January, crime will pay — for publishers at least. It’s a strong month for nefarious tales of all hues but the best psychological thriller in ages comes from a brand new name, Ellery Lloyd, a pseudonym for husband-and-wife writing team Collette Lyons and Paul Vlitos. Their first book... Continue reading at The Bookseller
[ The Bookseller | 2020-11-04 10:27:16 UTC ]
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More than 500 authors and illustrators have signed a letter by illustrator Dapo Adeola asking the BBC and the wider media to credit illustrators. Continue reading at The Bookseller
[ The Bookseller | 2020-11-03 17:24:53 UTC ]
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New online retailer Bookshop.org secured sales of around £65,000 in its first day, making £16,000 for indies. Continue reading at The Bookseller
[ The Bookseller | 2020-11-02 12:21:42 UTC ]
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Simon & Schuster is launching a billboard campaign in Sheffield to promote Russ Thomas' debut novel Firewatching. Continue reading at The Bookseller
[ The Bookseller | 2020-11-02 11:36:23 UTC ]
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Dara McAnulty, Brit Bennett and Maggie O’Farrell are among the authors shortlisted for the Waterstones Book of the Year 2020 title. Continue reading at The Bookseller
[ The Bookseller | 2020-11-02 04:03:38 UTC ]
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German bookseller Osiander’s shock decision to enter a strategic partnership with Thalia Mayersche is sending ripples of concern throughout the industry. Continue reading at The Bookseller
[ The Bookseller | 2020-11-01 19:10:51 UTC ]
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As Europe goes back into pandemic lockdown French bookstores are making the case to remain open, despite the fact bars and restaurants will be closing. Citing fears of increasing “cultural isolation” bookstore associations are joining with publishers to demand classification as essential... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-29 16:15:27 UTC ]
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A reader visited the Story Museum in Oxford, England to learn how the space modified its "interactive" exhibits for COVID-19 compliance. Continue reading at Book Riot
[ Book Riot | 2020-10-28 10:36:00 UTC ]
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Pluto has launched a pre-order campaign which helps raise funds for the Joint Council for the Welfare of Immigrants. It comes ahead of the publication of The Truth About Modern Slavery by Emily Kenway in January next year. Continue reading at The Bookseller
[ The Bookseller | 2020-10-26 00:21:20 UTC ]
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Indie stores Mr B's, Books At The Dragon's Garden and Griffin Books (pictured) are in the running to be crowned Britain's Best Small Shop 2020. Continue reading at The Bookseller
[ The Bookseller | 2020-10-22 09:29:05 UTC ]
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Workman Publishing has launched a campaign to encourage readers to buy books from their local independent bookstore this holiday season, under the slogan. "Shop Local NOW, So You Can Shop Local FOREVER." Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-22 04:00:00 UTC ]
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Great Lakes Independent Booksellers Association members raised concerns during its annual membership meeting about the strategy behind the rollout to the ABA's Boxed Out marketing campaign. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-21 04:00:00 UTC ]
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In this David-versus-Goliath battle, mom-and-pop bookstores wrapped themselves in Amazon's familiar brown cardboard as a protest against the retail giant and a plea to shop local. The Instagram-ready stunt, with Amazon lookalike boxes covered in sick literary burns and topical quips, came... Continue reading at AdWeek
[ AdWeek | 2020-10-19 20:06:41 UTC ]
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Craig Brown’s biographical method — combining fragments, lists, excerpts, quotes and flights of whimsy — is executed brilliantly. Continue reading at The Washington Post
[ The Washington Post | 2020-10-15 12:00:00 UTC ]
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PRH imprint #Merky Books is in the running to win £1m of Channel 4 airtime after making the six-strong shortlist for the broadcaster's Diversity in Advertising Award. Continue reading at The Bookseller
[ The Bookseller | 2020-10-14 20:10:57 UTC ]
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Xiaolu Guo and D B C Pierre are among the writers shortlisted for this year's £10,000 Goldsmiths Prize, recognising the best in experimental fiction. Continue reading at The Bookseller
[ The Bookseller | 2020-10-14 15:31:39 UTC ]
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As Amazon's yearly two-day sales initiative, Prime Day, winds down on Wednesday, the ABA is launching a new marketing campaign, Boxed Out, that features provocative installations in front of six independent bookstores urging readers to avoid Amazon and shop local. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-14 04:00:00 UTC ]
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Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller
[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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