Jivox, an ad tech firm which specializes in helping companies build interactive video ads, says it has a new platform that will make executing multi-device mobile campaigns a lot easier. Specifically, the San Mateo, Calif.-based startup has rolled out a new product it claims will help advertisers and publishers extend interactive ads to the new iPad Mini and the recently launched iPhone 5—without all the complex resizing, recoding and other device-by-device integration that buyers often grumble about. In fact, Jivox claims that advertisers will be able to use a single tag for ads running on multiple screens. According to CEO Diaz Nesamoney, too often mobile ad creative is not optimized for multiple devices, resulting in ads that don’t fit a device’s unique screen size. These ads either get cut short or fail to take advantage of a tablet’s larger screen—or don't function right at all. “By taking technology complexities out of the equation, we enable advertisers to effortlessly run interactive video ad campaigns across any screen or mobile device, without distressing over formats or technology assimilation issues,” Nesamoney said. “This ensures that impressions are not lost and guarantees higher engagement and ROI." Jivox's customer base includes publishers like Bloomberg, Federated Media and Fox News, as well as big agencies like GroupM, OMD and Starcom. The company was recently named a winner in the Interactive Advertising Bureau’s Mobile Rising Stars competition, an... Continue reading at 'AdWeek'
[ AdWeek | 2012-10-31 00:00:00 UTC ]
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Marketing and publicity teams need to make sure their middle-tier titles don't get lost in the crowded autumn, Canongate commercial director Jenny Fry has warned. Continue reading at The Bookseller
[ The Bookseller | 2020-07-09 17:47:50 UTC ]
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Novels by Dawn O'Porter, Robert Harris and Jane Fallon are among the six-strong line up for Richard and Judy's Book Club this summer. Continue reading at The Bookseller
[ The Bookseller | 2020-07-08 22:08:41 UTC ]
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Josh Malerman’s “Malorie” and Paul Tremblay’s “Survivor Song” are timely in ways the authors could never have expected. Continue reading at The Washington Post
[ The Washington Post | 2020-07-07 12:00:00 UTC ]
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Many fiction writers have tried and failed to find comedy in the current administration. Finally, we have something to laugh about. Continue reading at The Washington Post
[ The Washington Post | 2020-07-06 10:12:47 UTC ]
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Bluemoose Books and charity publisher Arkbound Foundation are launching a crowdfunding campaign to support marginalised writers and diversity-led publishers struggling to survive in the wake of the pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-07-01 04:49:00 UTC ]
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Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek
[ AdWeek | 2020-06-25 21:01:24 UTC ]
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Banner image by Jazzy Harvey. ¤ ONE OF MY FAVORITE statements about Los Angeles, something that really captures its ethos, comes from Cameron Esposito in an article she provided for The A.V. Club. Esposito remarks on “how logical a backbone [L.A.] provides to completely illogical pursuits.” It’s... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-06-25 17:00:38 UTC ]
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Even as its stores reopen, Barnes & Noble has laid off a number of employees at its headquarters, including some book buyers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-25 04:00:00 UTC ]
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At the 2020 Digital Content NewFronts today, three companies presented about the future of audio--a visual sales pitch for an aural medium. National Public Radio and American Public Media's Marketplace each put their radio and podcast hosts front-and-center, selling reliable news and audience... Continue reading at AdWeek
[ AdWeek | 2020-06-24 21:17:51 UTC ]
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The Library Campaign has called for the government to do more to secure the facilities' future after the Covid-19 crisis. Continue reading at The Bookseller
[ The Bookseller | 2020-06-23 21:52:04 UTC ]
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This year's Polari Prize longlist sees titles from Jeanette Winterson, Dustin Lance Black and Joseph O'Connor in the running for the £2,000 award. Continue reading at The Bookseller
[ The Bookseller | 2020-06-23 05:03:35 UTC ]
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To make the company ' more representative of the world around us,' CEO John Sargent writes, Macmillan USA is establishing a new management committee. The post Diversity: Macmillan USA Makes Major Changes in Management Approach appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-22 20:55:22 UTC ]
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In the weeks since the May 25 killing of George Floyd in Minneapolis, books about anti-racism have consistently topped bestseller lists. Many of these books have been purchased from the likes of Amazon and Barnes & Noble. To try and funnel some of these sales to Black-owned bookstores... Continue reading at AdWeek
[ AdWeek | 2020-06-19 21:16:38 UTC ]
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Bandcamp has announced that this Friday, June 19, it will donate 100 percent of its share of sales to the NAACP legal defense fund -- and that it will do so annually. In its announcement, the music publishing platform cited the killings of George Flo... Continue reading at Engadget
[ Engadget | 2020-06-19 08:30:48 UTC ]
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HQ has scooped the first memoir by June Sarpong, charting her life from early childhood in Ghana to a career as broadcaster and campaigner. Continue reading at The Bookseller
[ The Bookseller | 2020-06-18 07:55:25 UTC ]
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Reni Eddo-Lodge's Why I'm No Longer Talking to White People About Race (Bloomsbury) has leapt into the UK Official Top 50 number one spot, making her the first black British author to hit the weekly overall number one in the Nielsen BookScan era. Continue reading at The Bookseller
[ The Bookseller | 2020-06-16 07:29:33 UTC ]
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In addition to its originals and exclusives, HBO Max now has an original digital comic book series as well. Warner Media partnered with DC Comics to publish To The Max, which tells stories about “everyday people achieving their maximum potential,” ac... Continue reading at Engadget
[ Engadget | 2020-06-15 18:28:41 UTC ]
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Author Bernardine Evaristo becomes the first black British woman to top the UK paperback fiction chart. Continue reading at BBC News
[ BBC News | 2020-06-12 11:06:56 UTC ]
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Controversy still swirls about the Tattered Cover after its co-owners' public declaration of neutrality on political issues. Although the store issued an apology, a coalition of individuals and literary organizations are demanding that the store become more inclusive. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-12 04:00:00 UTC ]
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In 2017, we came to a realization: Our jobs should be easier. We worked on opposite ends of the advertising and media buying process. Lynn came from the buy side as a digital media manager at Macy’s, who had also previously handled agency work. Mollie was on the sales side, working at AdTheorent... Continue reading at Advertising Age
[ Advertising Age | 2020-06-11 15:19:00 UTC ]
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