Jivox, an ad tech firm which specializes in helping companies build interactive video ads, says it has a new platform that will make executing multi-device mobile campaigns a lot easier. Specifically, the San Mateo, Calif.-based startup has rolled out a new product it claims will help advertisers and publishers extend interactive ads to the new iPad Mini and the recently launched iPhone 5—without all the complex resizing, recoding and other device-by-device integration that buyers often grumble about. In fact, Jivox claims that advertisers will be able to use a single tag for ads running on multiple screens. According to CEO Diaz Nesamoney, too often mobile ad creative is not optimized for multiple devices, resulting in ads that don’t fit a device’s unique screen size. These ads either get cut short or fail to take advantage of a tablet’s larger screen—or don't function right at all. “By taking technology complexities out of the equation, we enable advertisers to effortlessly run interactive video ad campaigns across any screen or mobile device, without distressing over formats or technology assimilation issues,” Nesamoney said. “This ensures that impressions are not lost and guarantees higher engagement and ROI." Jivox's customer base includes publishers like Bloomberg, Federated Media and Fox News, as well as big agencies like GroupM, OMD and Starcom. The company was recently named a winner in the Interactive Advertising Bureau’s Mobile Rising Stars competition, an... Continue reading at 'AdWeek'
[ AdWeek | 2012-10-31 00:00:00 UTC ]
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A number of little free library volunteer stewards -- both registered and unregistered with the Little Free Library organization – have switched from filling the mounted boxes in front of their homes with free books to filling them with household items. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-08 04:00:00 UTC ]
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Elsevier, which for the past two years has reported significant median gender pay gaps of 40% and 39.4%, has reduced that number slightly to 37% in its latest filing. Continue reading at The Bookseller
[ The Bookseller | 2020-04-06 20:51:43 UTC ]
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The first novel to be published by Stormzy’s new imprint #Merky Books, That Reminds Me by poet and podcaster Derek Owusu, has been longlisted for the £10,000 Desmond Elliott Prize for debuts. Continue reading at The Bookseller
[ The Bookseller | 2020-04-06 14:35:00 UTC ]
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Dean Koontz's The Eyes of Darkness was leapfrogged by Nicola May’s The Corner Shop in Cockleberry Bay for the Bookstat e-book number one. Continue reading at The Bookseller
[ The Bookseller | 2020-04-03 08:29:54 UTC ]
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Springer Nature is making a range of "key" textbooks freely accessible for educators, students and academics affected by coronavirus lockdown to help support higher education institutions around the world. Continue reading at The Bookseller
[ The Bookseller | 2020-04-03 00:06:30 UTC ]
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Several indies have launched, with varying degrees of success, GoFundMe fundraising campaigns to help them raise funds to pay bills and employees during a national shutdown that may last for months. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-31 04:00:00 UTC ]
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Laura Cumming, Max Porter and Lucy Ellmann have been longlisted for this year's £10,000 Royal Society of Literature Ondaatje Prize, rewarding fiction, non-fiction or poetry – which best evokes the spirit of a place. The RSL is promoting the list on social media this afternoon, showcasing each... Continue reading at The Bookseller
[ The Bookseller | 2020-03-26 04:38:34 UTC ]
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Google has launched a new program called Stadia Makers that could lead to the release of more titles for the platform, particularly ones from experienced indie developers. The tech giant has announced the project during its virtual Games Developer Su... Continue reading at Engadget
[ Engadget | 2020-03-24 12:31:00 UTC ]
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Collins has made hundreds of books and learning resources free for teachers and families as schools close over the coronavirus. Continue reading at The Bookseller
[ The Bookseller | 2020-03-20 03:54:56 UTC ]
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Scholastic UK has created a pre-order campaign for Suzanne Collins' Hunger Games prequel that it says could drive trade to indie bookshops during the coronavirus outbreak. Continue reading at The Bookseller
[ The Bookseller | 2020-03-19 08:56:22 UTC ]
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JK Rowling, Zadie Smith and Jamie Oliver have made the shortlist for the British Book Awards "30 from 30" trophy that will crown one book the “best” of the past three decades. Continue reading at The Bookseller
[ The Bookseller | 2020-03-18 13:31:41 UTC ]
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Emerald Publishing has launched a £20,000 fund to cover article processing charges, supporting social scientists in making their research on health emergencies such as coronavirus rapidly available. Continue reading at The Bookseller
[ The Bookseller | 2020-03-16 15:58:43 UTC ]
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Research houses and scholarly publishers and associations are pooling their content for professional and public access free of charge. The post Coronavirus: International Publishers Make COVID-19 Research Content Freely Available appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-16 08:15:00 UTC ]
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The acclaimed novelist, a recipient of the lucrative Windham Campbell Prize in 2016, reveals how the award affected her craft Continue reading at The Bookseller
[ The Bookseller | 2020-03-12 20:02:50 UTC ]
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Toby Ferris traveled across Europe to see all of the Dutch Renaissance painter’s surviving work. Continue reading at The Washington Post
[ The Washington Post | 2020-03-11 18:07:05 UTC ]
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I draw, write, speak about, teach, facilitate and organise events about comics. After graduating with a degree in Social Anthropology from the University of Sussex, I attended art college and worked as a freelance illustrator. In 2008, I began to incorporate comics into my practice. I also... Continue reading at British Council global
[ British Council global | 2020-03-11 13:11:13 UTC ]
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Campaigns for The Testaments by Margaret Atwood, Tall Tales & Wee Stories by Billy Connolly and Candice Carty-Williams' debut novel, Queenie, have been named winners at the Publishers’ Publicity Circle (PPC) Annual Awards 2019. Continue reading at The Bookseller
[ The Bookseller | 2020-03-10 22:26:37 UTC ]
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Check out these collected ink pieces that speak to childhood and nostalgia with children’s book tattoos for ideas on your next piece. Continue reading at Book Riot
[ Book Riot | 2020-03-06 11:38:25 UTC ]
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Mankell’s 1972 book, “The Rock Blaster,” now available in English, explores the struggles of a working-class man. Continue reading at The Washington Post
[ The Washington Post | 2020-03-05 17:00:00 UTC ]
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Many digital publishers looking for alternative revenue streams to advertising turn to subscriptions and commerce. But Minute mMedia, home to Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-03-03 18:30:12 UTC ]
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