Jivox, an ad tech firm which specializes in helping companies build interactive video ads, says it has a new platform that will make executing multi-device mobile campaigns a lot easier. Specifically, the San Mateo, Calif.-based startup has rolled out a new product it claims will help advertisers and publishers extend interactive ads to the new iPad Mini and the recently launched iPhone 5—without all the complex resizing, recoding and other device-by-device integration that buyers often grumble about. In fact, Jivox claims that advertisers will be able to use a single tag for ads running on multiple screens. According to CEO Diaz Nesamoney, too often mobile ad creative is not optimized for multiple devices, resulting in ads that don’t fit a device’s unique screen size. These ads either get cut short or fail to take advantage of a tablet’s larger screen—or don't function right at all. “By taking technology complexities out of the equation, we enable advertisers to effortlessly run interactive video ad campaigns across any screen or mobile device, without distressing over formats or technology assimilation issues,” Nesamoney said. “This ensures that impressions are not lost and guarantees higher engagement and ROI." Jivox's customer base includes publishers like Bloomberg, Federated Media and Fox News, as well as big agencies like GroupM, OMD and Starcom. The company was recently named a winner in the Interactive Advertising Bureau’s Mobile Rising Stars competition, an... Continue reading at 'AdWeek'
[ AdWeek | 2012-10-31 00:00:00 UTC ]
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Faber has won rights to a history of world music, from legendary music producer Joe Boyd, which has been 12 years in the making. Continue reading at The Bookseller
[ The Bookseller | 2019-10-17 21:35:08 UTC ]
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Two Roads has lit up Glasgow with images of Billy Connolly to mark the launch of Tall Tales and Wee Stories. Continue reading at The Bookseller
[ The Bookseller | 2019-10-17 02:57:12 UTC ]
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With a good summer and the beginnings of a strong fall, booksellers at this year's Pacific Northwest Booksellers Association annual trade show, were decidedly upbeat. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-09 04:00:00 UTC ]
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HarperCollins UK has unveiled new initiatives as part of its ongoing support for The Literacy Project and has joined Penguin Random House UK in a ranking of employers in 2019 who have taken the most action on social mobility in the workplace. Continue reading at The Bookseller
[ The Bookseller | 2019-10-08 08:59:21 UTC ]
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At the recent Digiday Publishing Summit in Key Biscayne, Florida, we asked execs from CNN International, Vox, Horoscope.com and Inquisitr how important video was to them, and the biggest challenges in making a video strategy work. Highlights: The post Digiday Video: When it comes to making good... Continue reading at Digiday
[ Digiday | 2019-10-08 04:00:19 UTC ]
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A pair of historical novels maps a journey of discovery about World War II and its effects on noncombatants’ lives. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-07 04:00:00 UTC ]
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Doubleday has made a “substantial” six-figure pre-empt on a debut novel by academic and comedian Marianne Cronin about two women who meet at an art class. Continue reading at The Bookseller
[ The Bookseller | 2019-10-04 09:03:45 UTC ]
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Steven Hassan argues that there’s something unnatural in the president’s appeal. Continue reading at The Washington Post
[ The Washington Post | 2019-10-04 02:27:32 UTC ]
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Is it panel-to-panel representation? Is it casting? This reader has some opinions on what makes a good comic book adaptation, and some good candidates. Continue reading at Book Riot
[ Book Riot | 2019-10-03 10:42:51 UTC ]
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IDW announced a group of new executive hires in its publishing division including Rebekah Cahalin, Tara McCrillis, Jud Meyers, Rosalind Morehead, and Anna Morrow. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-03 04:00:00 UTC ]
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Lucy Ellmann, Mark Haddon and Deborah Levy are among the authors on a shortlist dominated by indie presses for this year’s Goldsmiths Prize. Continue reading at The Bookseller
[ The Bookseller | 2019-10-02 14:28:53 UTC ]
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Bookshops have revealed their favourite books of 2019 with books by Michelle Obama, Max Porter and Greta Thunberg among the shortlisted titles for the Books Are My Bag Readers Awards. Continue reading at The Bookseller
[ The Bookseller | 2019-10-02 12:48:18 UTC ]
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Recently, I sat down with my 5-year-old son and explained to him what I do for a living. After a 15-minute conversation he said, “So Mommy, you send commercials to me for things that I like, like M&Ms and apple juice because I like them.” I’ve been working in the advanced television space... Continue reading at Advertising Age
[ Advertising Age | 2019-09-30 13:43:00 UTC ]
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The longlist for the 2019 Portico Prize has been revealed, with six debuts and ten independent publishers making the cut. Continue reading at The Bookseller
[ The Bookseller | 2019-09-30 09:34:51 UTC ]
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The shorlist for the Scotiabank Giller Prize, which awards C$100,000 for the best Canadian work of fiction, includes four authors previously in contention. Among them are David Bezmozgis and Alix Ohlin, but no Margaret Atwood. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-30 04:00:00 UTC ]
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If you loved Outkast back in the days of CDs, you might know something about their ATliens comic. If not, hop on over and discover this find! Continue reading at Book Riot
[ Book Riot | 2019-09-27 10:42:53 UTC ]
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The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers. Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s... Continue reading at Advertising Age
[ Advertising Age | 2019-09-26 18:44:54 UTC ]
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Books by Stacey Halls, Anthony Horowitz and Oyinkan Braithwaite are among the six novels in this autumn’s picks for the Richard and Judy Book Club. Continue reading at The Bookseller
[ The Bookseller | 2019-09-24 04:30:56 UTC ]
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Writer's Digest asked four authors about what libraries mean to them. Here’s what the greats have to say about what makes libraries so great. The post For the Love of Libraries: Four Authors on What Makes Libraries Wonderful by Ericka McIntyre appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-09-23 15:22:30 UTC ]
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Headline has announced an “unmissable” campaign for Nadiya Hussain’s first memoir Finding My Voice, including a huge national theatre tour. Continue reading at The Bookseller
[ The Bookseller | 2019-09-23 13:51:40 UTC ]
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