Jivox, an ad tech firm which specializes in helping companies build interactive video ads, says it has a new platform that will make executing multi-device mobile campaigns a lot easier. Specifically, the San Mateo, Calif.-based startup has rolled out a new product it claims will help advertisers and publishers extend interactive ads to the new iPad Mini and the recently launched iPhone 5—without all the complex resizing, recoding and other device-by-device integration that buyers often grumble about. In fact, Jivox claims that advertisers will be able to use a single tag for ads running on multiple screens. According to CEO Diaz Nesamoney, too often mobile ad creative is not optimized for multiple devices, resulting in ads that don’t fit a device’s unique screen size. These ads either get cut short or fail to take advantage of a tablet’s larger screen—or don't function right at all. “By taking technology complexities out of the equation, we enable advertisers to effortlessly run interactive video ad campaigns across any screen or mobile device, without distressing over formats or technology assimilation issues,” Nesamoney said. “This ensures that impressions are not lost and guarantees higher engagement and ROI." Jivox's customer base includes publishers like Bloomberg, Federated Media and Fox News, as well as big agencies like GroupM, OMD and Starcom. The company was recently named a winner in the Interactive Advertising Bureau’s Mobile Rising Stars competition, an... Continue reading at 'AdWeek'
[ AdWeek | 2012-10-31 00:00:00 UTC ]
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Two athletes tell their inspiring story of standing up for gender equity. (Sponsored.) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-08 05:00:00 UTC ]
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Bluebird has released Nikesh Shukla's debut memoir Brown Baby with a campaign featuring innovative Facebook adverts which are said to be a first for UK publishing. Continue reading at The Bookseller
[ The Bookseller | 2021-02-08 03:25:47 UTC ]
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This year's Publishers Publicity Circle Awards, which this week unveiled their shortlists, include a Crime and Thriller campaign category and an award for the Best Children’s and YA Celebrity campaign for the first time. Continue reading at The Bookseller
[ The Bookseller | 2021-02-05 12:50:16 UTC ]
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Hodder & Stoughton is publishing the inside story of the Oxford coronavirus vaccine written by two of the leading scientists who developed it, Professor Sarah Gilbert and Dr Catherine Green. Continue reading at The Bookseller
[ The Bookseller | 2021-02-03 06:00:52 UTC ]
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The Sun on Sunday and children's reading charity BookTrust are launching a new campaign, Books For Kids, asking readers to send in their old children’s books so they can be pulped and turned into new ones, "bringing the joy of reading to more families during lockdown". Continue reading at The Bookseller
[ The Bookseller | 2021-02-02 17:33:21 UTC ]
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“Truly Like Lightning” is an irreverent and ambitious tale that shows off the “X-Files” actor’s literary chops. Continue reading at The Washington Post
[ The Washington Post | 2021-02-01 13:00:00 UTC ]
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Books by David Lammy, Helen Lewis and The Secret Barrister have made the 2020 Parliamentary Book Awards shortlist. Continue reading at The Bookseller
[ The Bookseller | 2021-01-30 14:08:04 UTC ]
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Colum McCann, Jonathan Safran Foer and Hadley Freeman are among seven writers shortlisted for the Wingate Literary Prize Continue reading at The Bookseller
[ The Bookseller | 2021-01-28 04:06:51 UTC ]
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Charles Wheelan's "We Came, We Saw, We Left" charts the Wheelan family's frantic global "gap year" — infections, iffy street food, tantrums and all. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-01-22 18:26:12 UTC ]
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Throughout our history, we've see that when we come together in civil, honest conversations based on facts and science, history and truth, we find commonality. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-22 05:00:00 UTC ]
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The chart of the top children’s illustrators of 2020 has a familiar feel at the top, however some new faces made inroads further down the ranking. Continue reading at The Bookseller
[ The Bookseller | 2021-01-22 00:39:32 UTC ]
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Arts Council England (ACE) is awarding £152,000 to help public libraries buy e-books and digital audio products after demand soared during the pandemic. Continue reading at The Bookseller
[ The Bookseller | 2021-01-21 11:35:36 UTC ]
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A record nine debut writers have made the longlist for the £20,000 Swansea University Dylan Thomas Prize, including Raven Leilani, Naoise Dolan and Gabriel Krauze. Continue reading at The Bookseller
[ The Bookseller | 2021-01-20 15:36:22 UTC ]
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If you're looking for uplifting book club books for 2020, we've got you covered! We compiled a list of 15 feel-good books that are sure to be heartwarming. Continue reading at Book Riot
[ Book Riot | 2021-01-20 11:34:00 UTC ]
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The National Literacy Trust's Connecting Stories campaign, championing literacy in diverse communities in need of support, has attracted the support of 18 publishers and 32 authors, including children's writers Sathnam Sanghera, Konnie Huq and Steve Antony. Continue reading at The Bookseller
[ The Bookseller | 2021-01-18 23:09:03 UTC ]
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HarperCollins imprint Mudlark has swooped for “classic in the making” Notes from a Summer Cottage by award-winning Swedish poet and essayist Nina Burton. Continue reading at The Bookseller
[ The Bookseller | 2021-01-13 20:57:26 UTC ]
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The results of the AIE's fifth annual #IoLeggoPerché book donation program for schools and libraries surprised organizers with 300,000 books. The post Italy’s Fifth ‘Why I Read’ Campaign Generates Broad-Based Response appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-04 09:46:32 UTC ]
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Bloomsbury founder and chief executive Nigel Newton and former Children's Laureate Anthony Browne have been awarded CBEs for services to the publishing industry and to literature respectively in the New Year's Honours list. Continue reading at The Bookseller
[ The Bookseller | 2020-12-30 02:25:11 UTC ]
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In Tony Godfrey’s entertaining book, artists, curators, museums and the all-devouring art market elbow one another for space on every page. Continue reading at The Washington Post
[ The Washington Post | 2020-12-29 13:00:00 UTC ]
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Bloomsbury is partnering with Holland & Barrett as part of the marketing campaign for Hugh Fearnley-Whittingstall's Eat Better Forever: 7 Ways to Transform Your Diet. Continue reading at The Bookseller
[ The Bookseller | 2020-12-21 10:37:27 UTC ]
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